New Business Development And Alliance Manager Resume Example Avery Products Corporation

NEW BUSINESS DEVELOPMENT AND ALLIANCE MANAGER

Summary

Sales and Marketing Professional with over 20 years experience in brand marketing, business development, strategic partnerships, and national account management. Demonstrated passion for building relationships, cultivating partnerships and generating strategic growth opportunities.

Highlights

Strategic Planning
Contract Negotiations
National Account Management
Revenue generation
Excellent communicator
Problem solver

Proficient in Windows 7
MS Office XP
PowerPoint, Excel, and Outlook

Accomplishments

Recipient of the prestigious Winners Circle Award. Recognition for significant contributions to the business. Exceeded expected revenue of $500,000 for a new product launch by delivering $1 million in sales the first year.
Maintained market share position in spite of a leading brand entering the market place with significantly lower prices. Implemented strategic pricing programs and promotional strategies that protected the business.
Developed and implemented a new product launch process that maximized operational efficiency and speed to market, reducing the launch cycle time by 6 months.

Experience

New Business Development and Alliance Manager
December 2014 to CurrentAvery Products Corporation - Brea, CA

Responsible for strategic partnerships, develop and implement brand-building market plans to effectively expand the product portfolio and increase market share.
Established a business-to-business custom substrate model targeted at Original Equipment Manufacturer (OEM) Partners, Digital Printers, and the Fine Paper Merchant Channel.
Developed sales and marketing materials to provide a comprehensive program for use by the OEM and FPM Sales Teams.
Lead a cross functional team comprised of R & D, Procurement, Finance, Supply Chain, Engineering, and Marketing to evaluate, source and develop custom substrate solutions.
Coordinate and manage RFP's for all custom substrate requests.
Network with key partners and customers at industry and trade functions to generate new opportunities and leads.
Budget Management for alliance partnerships and new business development.

Category Business Manager-Commercial Market
September 2009 to December 2014Avery Dennison - Brea, California

Developed National Account plans and marketing programs that supported the organizations objectives and financial goals for each respective account.
Responsible for 160MM in Trade Sales and $2MM Trade Budget.
Demonstrated leadership and channel expertise by providing sales teams and customers with market and consumer insights utilizing NPD data and secondary research to effectively influence decisions that improve distribution, product mix, pricing, consumer promotions, and placement.
Developed and implemented distribution plans and forecasts for new product launches.
Developed and implemented a comprehensive launch plans.
Collaborated with Marketing to develop brand strategies and business objectives by providing VOC and market intelligence.
Collaborated with the Sales Teams to develop sales plans, forecasts and trade budgets. Process included reviewing each accounts sales and margin performance, current trends and projected market trends.
Developed a Marketing Account Tracking Tool to track all account-specific promotional activities and to measure pre and post ROI.
Developed New Product Launch Process to optimize distribution.
Developed and maintained strong customer, sales and agency partnerships.

Category Business Manager- Retail Market
November 2005 to September 2009Avery Dennison - Brea, California

Leadership role in the development and implementation of account-specific point- of-purchase strategies and sales plans for the Retail Channel (Office SuperStores, Discount Retailers, Mass Market Drug and Grocery, and Warehouse Clubs).
Provided leadership and channel expertise in the areas of category management, point-of-purchase strategies/tactics, plan-o-gram planning/merchandising, trade and consumer promotions.
Gained distribution on new products annually, increased brand share and sales.
Collaborate with sales, marketing, finance, operations, retail merchants, and visual merchandising to develop and implement off-shelf displays, end cap displays and in-store POP Developed and presented category recommendations including plan-o-gram proposals based on performance analysis and competitive benchmarking.
Developed account-specific packaging and case sizes for the Mass Market Channel and Warehouse Clubs.

Strategic Alliance Manager
August 2000 to November 2005Avery Dennison - Brea, California

National Marketing Account Manager
January 1997 to August 2000Avery Dennison - Brea, California

Brand Marketing Manager
February 1994 to August 2000Avery Dennison - Brea, California

Education

Bachelor of Arts : Business Administration, Marketing, 2004University of LaVerne - Laverne, California, USA

Skills

National account management, brand marketing, product development, budget management, business and marketing plans, category management, promotional plans, merchandising, contract negotiations, market benchmarking.

Resume Overview

Companies Worked For:

Avery Products Corporation
Avery Dennison

School Attended

University of LaVerne

Job Titles Held:

New Business Development and Alliance Manager
Category Business Manager-Commercial Market
Category Business Manager- Retail Market
Strategic Alliance Manager
National Marketing Account Manager
Brand Marketing Manager

Degrees

Bachelor of Arts : Business Administration, Marketing , 2004

New Business Development and Alliance Manager Resume Example

Resume Score: 90%

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