Multi-talented and highly motivated creative professional storyteller looking to kick-start a career in Public Relations. I have several years of experience in television news in stations across California and therefore have a wide network across the state. I know the value of the stories that are at our fingerprints everyday and am skilled in communicating them in a way that connects to the larger conversation.
-Exceptional comprehension skills
-Networking: has a wide net of connections across CA.
-Skilled at researching with little information.
-Has knowledge of tracking trending online stories with Crowdtangle, twitter, etc.
-Creative storytelling and showcasing
-Proficient copywriting skills
-Strong branding, can tailor product to specific angle.
-Values team communication, learning from teammates, mentorship.
> I know what media outlets like. As a producer my job is choosing, writing and executing stories. I track what stories trend through different programs (can expand more on that). In public relations you have to make sure whatever product, service, etc. fits in line with what is happening in the world. The client needs to be relevant. I can help clients find the story in their product or service and tap in to the larger conversation at hand.
> I know what media outlets need. As a producer I can't tell you how many agents have contacted me wanting coverage but with sadly, no visuals or proper tools. I know how important the right content is and how to make it easy for outlets so the client is best served. My skillset varies from writing content to even video producing/editing.
> I know who to contact. Being on the other side of things, I see firsthand how hard it can be to get in touch with the right person. Luckily, I have working knowledge of several television, local paper and digital news teams. I also have an experienced grasp on station across California, having worked in several of them.
-Produces and manages 60 minutes of news content daily.
-In charge of editorial decisions under Executive Producer; regarding writing, visuals and organization.
-Competitively keeps up with trends and storylines. As well as manages ratings to engage specific viewing audience.
-Produced #1 newscast among Adults 35-64 for most recent May book dates amid Coronavirus crisis coverage.
-Managed Reporters and researched live shot locations, as well as picked out ready-to-use story content and visuals for segments.
-Helped train new employees by reinforcing writing and flow strategies.
-Emmy award-winning Journalist for best “Breaking News Coverage” of the 2018 Thomas Fire and Montecito Mudslides.
-Managed editorial decisions for Morning News Team; specifically dealing with writing, visuals and organization.
-Managed reporters and their stories, researched appropriate live shot locations, content, etc.
-Worked with several businesses and Public Relations agencies to book guests for morning shows.
-Monitored radio scanners , listened and organized viewer news tips.
-Confirmed facts with Los Angeles and Orange County law enforcement sources to confirm credible information.
-Monitored the stations several social media accounts via Social News Desk; including Twitter, Facebook, Instagram, etc.
-Contacted interviews and guests for possible segments relating to our stories. These included strategizing what brands and local residents could help engage and have insight on our stories in a factual way.
-Assisted and helped field produce live reporter stories. This required booking and executing the details in how the reporter could physically showcase and connect the story at hand.
> Hospitality: I have experience and working knowledge in travel, food and hospitality brands. I also have experience and connections in the wine and hospitality industry specifically relating to Santa Barbara.
> Lifestyle: I have worked with several lifestyle brand while working in television news. I feel confident in showcasing and pitching content relating to the industry.
> Consumer: Consumer news was a huge element of several of my prior newscasts and it is something that I feel very confident in showcasing.
> In all of these people's stories and experiences are a huge cornerstone of storytelling. People at the end of the day connect to other people's experience. This is why I think it's important to use real-life stories to engage interest.
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