Experienced communications professional with solid background in team leadership, fashion PR and media relations, partnerships and events. Brand loyal, market-savvy and strategic in devising and implementing plans for positive impact. Proven record of highlighting H&M through both internal and external storytelling, collaborations and events though a myriad of media channels.
Managed fashion editorial team at Life & Style Weekly, creating all celebrity fashion pages, market trend pages and copy.
Responsible for all contemporary market, trend pages, styling and editorial copy. Liaised with all brand advertisers and moonlit as fashion spokesperson for trend reports and BTS fashion shoots (America's Next Top Model).
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