Web Server: Apache Tomcat 6.0 HTML 5, CSS, Java Script
IDE: Eclipse, Net Beans, Php.
Operating System: Windows, Linux, Mac
Tools: SQL Developer ,MS PROJECT, MS EXCEL
MANAGEMENT/ OPERATIONS EXPERTISE
Media Planning & Implementation
Campaign Management & Optimization
Search/Display/Social Media Marketing
Reporting & Analysis
Online Marketing/Operations Technologies: DFP, XFP, DFA, DCM, DRM, DS - Masthead, HTML/5, Flash Debug, Flash Pro CS6, SEO, Google Analytics, Google Ad Sense, Google Ad Words
Software Engineering Tools and Processes : Agile methodology, Scrum, MS Expression Studio
Software Engineering Research Bradley University Spring 2016
04/2016Course Project Bradley University Mobile Application for College Transport
Conducted a detailed Research on the largest and the fastest growing sector of e-commerce (B2B e-commerce).
Conducted a detailed analysis on the evolution, history, growth and market trends of B2B e-commerce also performed a comparative study on the top systems which use B2B e-commerce.
Developed a sample B2B e-commerce project which includes designing a Software Development plan, listing out the Functional and Non-Functional requirements, a Human Resource Management plan that includes Work Breakdown structure, Roles and Responsibilities Matrix etc.
Also performed Project Cost Estimation and management, Time management, Risk management, Procurement management etc.
based on sample estimated data.
Also developed Statement of work, Request for Quote and Request for Proposal.
Acquired practical knowledge in Project Development and planning including change and risk management.
Software Engineering tools Used: Agile-SCRUM, MS Project, MS Excel.
Worked on a real time project that is beneficial to the University as well as students.
Developed an Android application for the campus transport facility.
This application is similar to the very popular Uber application, simplified for the use of Bradley University This app provides a real time tracking for the Hilltop Safety cruisers (The Bradley University Police Department in Peoria, IL offers two "Hilltop Safety Cruisers," which provide safe transportation for students throughout the University's campus in an effort to address the issue of campus safety) and also notifies students about the estimated distance, thereby eliminating unwanted waiting times.
This system also provides an interface to BUPD thus simplifying their work by automating the process.
The development of this app facilitated easy usage and management of Hilltop Safety Cruisers.
Statistics and analytics reports of the ride requests were automatically generated facilitating further improvisation.
This app is also scalable to increasing user and cruiser count and to other platforms like iOS.
Media Campaign Manager08/2014 to 07/2015Accenture Services Private Ltd
Handling communications for online campaigns with Clients and liaising with onshore stakeholders including Account Managers, Sales Managers, Rich Media, agencies, clients and other internal teams.
Collaborating with the Creative/ad agencies, Sales, Marketing, editorial, Design, and Tech teams to assist in creation and implementation of custom advertising solutions.
Educating advertisers and agencies on Google Display and YouTube best practices, policies, technical specs etc.
Develop Rich Media ads, billboards & facilitate creative and XFP level debugging (3rd party/site served) Compile regular reports to analyze campaign performance & spend to provide insights for campaign/ad optimization Generating reports for the overall campaign performance.
Key Accomplishments: Awarded the "Unstoppable" and the "Best Employee" titles, more than 4 times in a span of 10 months, for ensuring client desired ROI's repeatedly.
Booked over 500 media plans and implemented the same with client appreciations for extending support beyond the stipulated SLAs.
Facilitated media planning based on analysis of current & past campaign reports and interpreted the media plans to guide and audit IO/Line Item set up.
Analyzed inventory utilization and manage ad networks/platforms to ensure most profitable use of unsold inventory.
Formulated and streamlined processes to facilitate and expedite display publisher on-boarding and case/incident tracking, as needed.
Supported Sales with campaign changes and updates.
Constantly monitored and improved customer satisfaction which resulted in successful campaign management thus acquiring more campaigns for the Client.
Advertiser Suite: XFP, DFA, DCM, Ad mob, Google Analytics.
Media Manager06/2012 to 07/2014HCL Technologies Ltd
Maintain proactive communications regarding campaign status across multiple account stakeholders including Account Managers, Sales Managers, Richmedia, agencies, clients and internal teams and managers.
Work with advertisers, agencies and sales to ensure timely delivery of all materials and compliance with site ad guidelines and specs.
Traffic and manage online advertising campaigns.
Generating reports for the overall campaign performance.
Liaise with sales on campaign changes & updates during flight Organize Kick Off Calls for campaigns and deal with the technical, policy and other issues and queries posed by the client.
Analyzing & implementing Ad tags (impression, click and remarketing) from 3rd party ad servers like DoubleClick, Mediamind etc.
Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements.
Creating Video Ad Campaigns (pre and post-roll videos, invideo, firstwatch) in the DFP server for Youtube Watchpage and Homepage.
Creating Richmedia Ads and advising Clients on the creative design so that it performs best.
QA or troubleshoot 3rd party tags, flash files, and other advertiser-provided creatives.
Key Accomplishments: Won accolades for executing over 500 error free (100% quality) campaign launches, monitoring and optimizations.
Worked with versatile Clients from about 11 different countries in Asia Pacific Region including Australia, South East Asia, Greater China, Japan, India, New Zealand etc.
Ensured immediate and direct feedback to both media account managers and publishers regarding campaign issues.
Monitored and optimized campaigns throughout their life-cycle's to ensure advertiser goals are met.
Conducted data validation checks to improvise campaign performance.
Master of Science: Computer ScienceFall 2015Bradley UniversityPeoria, ILComputer Science
Database Management Systems, Software Project Management, Advanced Computer Architecture, Algorithms, Fundamentals of Software Engineering, Advanced Topics in Software Engineering, Web Development Technologies, Advanced Java Computing, Operating Systems, Web and Mobile Software SystemsGodavari Institute of Engineering and Technology
Bachelor of Technology: Computer Science and EngineeringMay 2012Jawaharlal Nehru Technological UniversityIndiaComputer Science and Engineering
Course Project Bradley University Mobile Application for College Transport
Accenture Services Private Ltd
HCL Technologies Ltd
Godavari Institute of Engineering and Technology
Jawaharlal Nehru Technological University
Job Titles Held:
Media Campaign Manager
Master of Science : Computer Science Fall 2015 Database Management Systems, Software Project Management, Advanced Computer Architecture, Algorithms, Fundamentals of Software Engineering, Advanced Topics in Software Engineering, Web Development Technologies, Advanced Java Computing, Operating Systems, Web and Mobile Software Systems Bachelor of Technology : Computer Science and Engineering May 2012
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