SUNGLASS HUT | LUXOTTICA GROUP - MBA ROTATIONAL PROGRAM - 1 YR Sunglass Hut Marketing B2C / B2B Marketing Campaigns Loyalty Program Promotional Strategies Sunglass Hut Business Development Analytics
Marketing and Business Development Professional, MBA
Business Objects, Excel, Photoshop, Adobe InDesign |
01/2013 to 01/2014
MBALVMH-Moët Hennessy Phoenix ApiLab Health Foods
Product Improvement Partnered with global marketing team to develop 360 Holiday 2016 campaign and executed across 2000 US locations in outlet, core and international store segments Assisted in the development and execution the brand's first loyalty program (Sun Perks) to improve customer retention by and purchase frequency by 12.5% Proposed, executed and analyzed promotions to determine financial impact and prioritize actionable marketing strategies while maintaining acceptable profit margins Managed marketing activities for Sunglass Hut Gift Cards distributed in over 21,000 locations Project manager for 2016 strategic initiatives reporting directly to each business unit VP and GM.
Responsible for strategy execution, finding financial deficits, recommending solutions, maintaining relationships across functions and reporting progress at weekly executive leadership meetings Led cross-functional marketing relationships with key external business partners to create and execute marketing strategies for all business development initiatives including print and digital Monitored and tracked sales reports and communicated performance trends to leadership team for pilot stores (Target, Hudson's Bay Canada, Disney, Macy's Backstage) Identified new business opportunities through competitive analysis, customer insights and industry partnerships Aided in product performance improvements through deep understanding of customer insights and promotional activity impacts.
01/2007 to 01/2013
Architect & Urban Designer SWA Group RTKL Associates, Inc Space Between Design Studio － Dallas, Texas
Designed various projects from large-scale to small, intimate spaces; Project types: Hospitality & Resorts, Waterfronts, Parks, Residential, Corporate Campus, and Commercial & Mixed-use Project locations: Mexico, China, Qatar, Egypt, Uruguay, Nicaragua, and USA Managed all project stages from conception to completion of construction; specifications, budgets, schedules, contractor coordination; resulting in 95% on-time completion Leadership Trained and mentored interns and new staff on sustainable practices, design aesthetics, technology, and company culture; resulted in a smoother integration into the firm, time efficiency, and higher quality work Cross-functional Communication Coordinated with government officials and/or consultants from around the globe to integrate design solutions into construction drawings and illustrations for sales & marketing use.
Developed $10M marketing campaign to increase Chinese tourist purchase conversion by 10% to LVMH shops in key international airport locations.
Analyzed promotion strategies for Renuzit Air Care brand in competitive air care market ($2.2B) using IRI, FSI data and SPSS tools.
Resulted in restructure of promotion budget allocation expected to save 10% in costs and yield 18% in incremental sales.
Increased brand awareness and sales by 10% for FY2015 by rebranding product and establishing cohesive company communication tools (print and digital.
MBA: Global ManagementThunderbird School of Global Management － Phoenix, Arizona, USAGPA: 3.71Global Management 3.71
International Study: Nairobi, Kenya: Emerging Markets course; Prague Czech Republic: Regional Business Environment of Europe course Awards/Achievements: Global Mindset Scholarship, Thunderbird Emerging Market Lab (TEM Lab) Participant
in Lima, Peru
Bachelors of Landscape ArchitectureTexas A&M University － College Station, Texas, USA
International Study: Bonn, Germany: European Design courses
Architect & Urban Designer SWA Group RTKL Associates, Inc Space Between Design Studio
Thunderbird School of Global Management
Texas A&M University
Job Titles Held:
MBA : Global Management International Study: Nairobi, Kenya: Emerging Markets course; Prague Czech Republic: Regional Business Environment of Europe course Awards/Achievements: Global Mindset Scholarship, Thunderbird Emerging Market Lab (TEM Lab) Participant in Lima, Peru Bachelors of Landscape Architecture International Study: Bonn, Germany: European Design courses
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