Strategic financial service professional with deep marketing & advertising roots, executive project management expertise and a proven ability to see the big picture while maintaining focus on the details that make a difference. BBVA Compass - VP Commercial Banking Business Development San Antonio, Texas (01/2010- present) Vice President/Project manager) Transformed the strategy, structure and focus of the Local Advisory Director Program for all Commercial markets (54 total) in 2011 and currently manage ongoing meeting content and processes. Program transformation produced an increase of over $2MM in managed funds that were directly referred by Advisory Directors in 2011. Successfully manage the oversight for all healthcare banking segment project implementations in all BBVA Compass Commercial markets. Manage partners across all lines of business (Consumer, Small Business, Commercial and Wealth Management) to ensure project goals are maintained. Responsible for ongoing strategy development and implementation while successfully partnering with critical business partners from multiple areas to design targeted products and pricing for the Healthcare segment. Key role in the strategy development for a Customer Experience Onboarding program for Commercial Banking. Provided Executive Management an overview and recommended the addition of a detailed measurement strategy which was adopted and initiated in 2011. Manage our Regional Executive Leadership weekly coordination meeting to address key issues for the commercial banking line.
Marketing Product Segment Manager April 2006 to December 2009Texas State Bank - McAllen, Texas
was purchased by BBVA and merged into BBVA Compass) Managed advertising and branding of an $8.2 billion financial organization that operated over 70 banks in the Rio Grande Valley, Houston, Dallas, Beaumont, and Corpus Christi areas.
Managed all branding and product advertising to support all existing products and banking centers, ensuring the look and feel was consistent with bank standards.
Implemented transition from image based advertising campaigns to product focused.
Responsible for managing all agency partners and external vendor/agencies; and ensuring annual reviews of quality, service and pricing for all vendors according to Bank standards.
Implemented a Creative Work Plan document to enhance communication with Agency & internal partners.
Assisted in the creation and editing of quarterly customer publication, On the Money magazine and distributed to 50,000 small businesses across Texas.
Magazine was funded entirely through a vendor co-op program at no additional cost to the bank.
Directed in-bank merchandising including design, production and distribution of all point of purchase materials.
Reviewed, approved and directed media placements to ensure that specific sales goals and/or marketing strategies were achieved.
Maintained advertising database for annual Federal and internal examinations and comparisons.
Marketing Coordinator October 2004 to March 2006Doctors Hospital Renaissance - McAllen, Texas
Managed of all marketing and public relations efforts of hospital.
Developed and managed of advertising and media agency relationships.
Established the hospital's first advertising campaign.
Developed and managed internal and external communication efforts for hospital, including all press releases, press conferences, employee newsletters, physician newsletters, employee forums and physician meetings.
Compiled annual budget.
Performance manager for the four person marketing team.
Planned, organized and executed all employee events, i.e., Hospital Week, Nurse's Week, Health Fairs and Blood Drives.
Implemented highly successful Continuing Medical Education program for physicians and Community Education seminars for the general public.
Created brochures, flyers and other collateral materials for new and existing hospital departments.
Developed the creative concept of hospital website redesign and maintained/updated webpages.
and maintained effective relationships with over 350 physicians.
Coordinated and lead employee fundraising initiatives for non-profit companies such as the American Red Cross, the American Heart Association and the American Cancer Association.
Physician and Community Health Liaison
Nurse Recruiter June 2003 to August 2004Cape Fear Valley Health System - Fayetteville, North Carolina
Marketing Special Projects August 2002 to December 2002The Crown Coliseum Center - Fayetteville, North Carolina
Major Accounts Representative June 2000 to June 2002North Carolina Natural Gas - Fayetteville, North Carolina
Sales Representative November 1998 to June 2000R.J. Reynolds tobacco Company - Columbus, Georgia
Masters of Science : CommunicationsUniversity of Texas - Edinburg, Texasthree semesters completed Communications
Bachelor of Science : Communication StudiesFlorida State University - Panama City, FloridaCommunication Studies