Marketing & Operations Consultant Resume Example
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MARKETING & OPERATIONS CONSULTANT
Summary
Critical skills include client relations, business development, operations management, project management, promotional development and execution, digital marketing including web design, development and SEO, email marketing, social media marketing, media planning, buying & analysis, event planning, and personnel training/management. Regarded by management as an enthusiastic, well-organized team player who learns quickly, exhibits personal involvement and can work with little supervision.
Critical skills include client relations, business development, operations management, project management, promotional development and execution, digital marketing including web design, development and SEO, email marketing, social media marketing, media planning, buying & analysis, event planning, and personnel training/management. Regarded by management as an enthusiastic, well-organized team player who learns quickly, exhibits personal involvement and can work with little supervision.
Experience
Marketing & Operations Consultant12/2014 － 04/2015Great Expressions Dental CentersPalm Beach Gardens , FL
- Researched, initiated and implemented customer service software system using Zendesk to create better customer service and communication between customers and employees.
- Developed online HelpDesk for customers to utilize that included FAQs, FlintLoc news updates and a customer chat room.
- Generated multiple email blast press releases to customers keeping them aware of rapidly changing news at FlintLoc.
- Streamlined and improved voicemail system for calls from incoming customers (3,000+).
- Created marketing template for new business proposals.
- Generated several POP and instructional pieces that were used for customers and internally to educate customers and employees on the FlintLoc product, processes and the marketplace.
- Assisted National Business Manager with quotes for new business sales opportunities to existing and new customers.
- Generating marketing materials and communications for trade shows.
- Implemented new programs and streamlined existing marketing/business materials and programs for better customer service and employee needs.
- Developed new marketing materials and improved existing materials to enhance communication and help with new business sales.
Marketing & Operations Consultant12/2014 － 04/2015Great Expressions Dental CentersPembroke Pines , FL
- Researched, initiated and implemented customer service software system using Zendesk to create better customer service and communication between customers and employees.
- Developed online HelpDesk for customers to utilize that included FAQs, FlintLoc news updates and a customer chat room.
- Generated multiple email blast press releases to customers keeping them aware of rapidly changing news at FlintLoc.
- Streamlined and improved voicemail system for calls from incoming customers (3,000+).
- Created marketing template for new business proposals.
- Generated several POP and instructional pieces that were used for customers and internally to educate customers and employees on the FlintLoc product, processes and the marketplace.
- Assisted National Business Manager with quotes for new business sales opportunities to existing and new customers.
- Generating marketing materials and communications for trade shows.
- Implemented new programs and streamlined existing marketing/business materials and programs for better customer service and employee needs.
- Developed new marketing materials and improved existing materials to enhance communication and help with new business sales.
Owner10/2012 － Current
- Consulted with multiple clients including Varga Dance Photography, Angel Grace Home Health Care Services, NTB Youth Basketball Organization, Rev.com, Smoolaces and Shaddock Creek HOA to develop comprehensive marketing plans to maximize benefits from all communication.
- Utilized social media including website management, Facebook, Twitter and Pintrest to communicate brand message.
- Implemented email marketing to communicate upcoming events and activities & generate sales/ consumer response.
- Analyzed all efforts in email marketing and social media to ensure marketing was as effective as possible.
- Managed outside vendors as well as volunteers to execute seamless marketing efforts.
- Worked with outside partners to help publicize marketing efforts & increase consumer brand awareness.
- Increased NTB involvement by 550%, Smoolaces sales by an average of $1,000 per month (increased from $50 per month), and successfully planned over 15 events for Shaddock Creek HOA increasing community involvement to over ½ of all residents.
Owner10/2012 － CurrentBickford Senior LivingCarmel , IN
- Consulted with multiple clients including Varga Dance Photography, Angel Grace Home Health Care Services, NTB Youth Basketball Organization, Rev.com, Smoolaces and Shaddock Creek HOA to develop comprehensive marketing plans to maximize benefits from all communication.
- Utilized social media including website management, Facebook, Twitter and Pintrest to communicate brand message.
- Implemented email marketing to communicate upcoming events and activities & generate sales/ consumer response.
- Analyzed all efforts in email marketing and social media to ensure marketing was as effective as possible.
- Managed outside vendors as well as volunteers to execute seamless marketing efforts.
- Worked with outside partners to help publicize marketing efforts & increase consumer brand awareness.
- Increased NTB involvement by 550%, Smoolaces sales by an average of $1,000 per month (increased from $50 per month), and successfully planned over 15 events for Shaddock Creek HOA increasing community involvement to over ½ of all residents.
Vice President of Fundraising08/2011 － 06/2012
Vice President of Fundraising08/2011 － 06/2012
08/2010 － 06/2012Bickford Senior LivingCrawfordsville , IN
Director of Fundraising08/2010 － 06/2011
- Developed annual fundraising plan which included no less than three events per semester.
- Responsible for planning events, gathering volunteers and corporate sponsors, and managing operations for each event.
- Utilized school website, email marketing and social media communication to maximize interest and attendance.
- Able to develop strong relationships in the local business community resulting in corporate sponsorships.
- Raised nearly $50,000 for the school over a two-year period.
08/2010 － 06/2012Great Expressions Dental CentersPort Saint Lucie , FL
Director of Fundraising08/2010 － 06/2011
- Developed annual fundraising plan which included no less than three events per semester.
- Responsible for planning events, gathering volunteers and corporate sponsors, and managing operations for each event.
- Utilized school website, email marketing and social media communication to maximize interest and attendance.
- Able to develop strong relationships in the local business community resulting in corporate sponsorships.
- Raised nearly $50,000 for the school over a two-year period.
Owner12/2002 － 05/2010Great Expressions Dental CentersRiverview , FL
- Developed successful invitation business using personal meetings, internet marketing/sales and trade shows.
- Attended multiple functions including professional meetings and trade shows to maintain a solid base of potential clients.
- Maintained all financial aspects of the company to ensure maximum desired profitability.
- Company was highly successful generating good profit levels.
- Due to many personal relocations, Exceptional Invitations is not operating but still under my sole ownership.
- The website "exceptionalinvitations.com" is no longer affiliated with the company.
Owner12/2002 － 05/2010Endura ProductsPrineville , OR
- Developed successful invitation business using personal meetings, internet marketing/sales and trade shows.
- Attended multiple functions including professional meetings and trade shows to maintain a solid base of potential clients.
- Maintained all financial aspects of the company to ensure maximum desired profitability.
- Company was highly successful generating good profit levels.
- Due to many personal relocations, Exceptional Invitations is not operating but still under my sole ownership.
- The website "exceptionalinvitations.com" is no longer affiliated with the company.
Marketing Director06/2001 － 08/2004Endura ProductsStokesdale , NC
- Worked with other team members (some Canadian) developing strategic marketing plans to drive traffic.
- Helped develop all national promotions and was solely responsible for the implementation of U.S programs.
- Responsible for development, design and production of all promotional materials often directing freelance.
- Worked with photographers and food stylists in photo shoots for both promotional materials and menus.
- Responsible for planning and development of all public relations releases.
- Responsible for maintaining relationships with all franchisees and developing effective local store marketing plans including the development and management of several on-site events to build brand awareness and customer loyalty.
- Worked with corporate sales staff to develop appropriate materials to support efforts in adding franchisees.
- Planned all media strategies for each market, purchased all media and analyzed results for future initiatives and planning.
- Marketing efforts were effective in building awareness of a new brand in the U.S.
- directly resulting in adding 15 new restaurants.
Marketing Director06/2001 － 08/2004TouroCovington , LA
- Worked with other team members (some Canadian) developing strategic marketing plans to drive traffic.
- Helped develop all national promotions and was solely responsible for the implementation of U.S programs.
- Responsible for development, design and production of all promotional materials often directing freelance.
- Worked with photographers and food stylists in photo shoots for both promotional materials and menus.
- Responsible for planning and development of all public relations releases.
- Responsible for maintaining relationships with all franchisees and developing effective local store marketing plans including thedevelopment and management of several on-site events to build brand awareness and customer loyalty.
- Worked with corporate sales staff to develop appropriate materials to support efforts in adding franchisees.
- Planned all media strategies for each market, purchased all media and analyzed results for future initiatives and planning.
- Marketing efforts were effective in building awareness of a new brand in the U.S.
- directly resulting in adding 15 new restaurants.
Director12/1998 － 06/2001TouroKenner , LA
- Developed and presented innovative product and marketing solutions for clients resulting in strong client relationships.
- Worked with existing and new clients to develop new marketing opportunities to help them further develop their brand recognition, grow their business and build loyalty among target audience.
- Researched and uncovered new business opportunities, bringing new clients to the agency.
- Integral in working with all departments to brainstorm and plan new opportunities for agency growth.
- Managed account staff to ensure daily projects were completed correctly, on time and on budget.
- While at C3, client relationships resulted in over $1 million additional annual billings.
- Also, multiple new business clients were awarded to the agency resulting in annual billings of over $3 million.
Director12/1998 － 06/2001
- Developed and presented innovative product and marketing solutions for clients resulting in strong client relationships.
- Worked with existing and new clients to develop new marketing opportunities to help them further develop their brand recognition, grow their business and build loyalty among target audience.
- Researched and uncovered new business opportunities, bringing new clients to the agency.
- Integral in working with all departments to brainstorm and plan new opportunities for agency growth.
- Managed account staff to ensure daily projects were completed correctly, on time and on budget.
- While at C3, client relationships resulted in over $1 million additional annual billings.
- Also, multiple new business clients were awarded to the agency resulting in annual billings of over $3 million.
Bennigan's Marketing Manager12/1997 － 11/1998Education FirstCosta Mesa , CA
- Helped to develop, and then directed and managed all corporate marketing initiatives and brand reinforcement strategies.
- Worked with freelance vendors and other team members to develop marketing materials including all collateral pieces, local store marketing plans and media planning/buying.
- Analyzed effectiveness of all promotional and media activity for Bennigan's corporate system.
- Initiated and approved all media plans - both print and broadcast.
- Responsible for corporate communication to over 225 stores regarding current and upcoming marketing activity.
- Managed promotional budget to ensure programs were delivered on time and on budget.
- Developed partner relationships with suppliers and acquired co-op funding.
- Primarily responsible for relationship with advertising agency resulting in cost savings, more effective lead times, and smoother processes.
- Also effectively contributed to the growth and recognition of the Bennigan's brand.
Bennigan's Marketing Manager12/1997 － 11/1998Education FirstDestin , FL
- Helped to develop, and then directed and managed all corporate marketing initiatives and brand reinforcement strategies.
- Worked with freelance vendors and other team members to develop marketing materials including all collateral pieces, local store marketing plans and media planning/buying.
- Analyzed effectiveness of all promotional and media activity for Bennigan's corporate system.
- Initiated and approved all media plans - both print and broadcast.
- Responsible for corporate communication to over 225 stores regarding current and upcoming marketing activity.
- Managed promotional budget to ensure programs were delivered on time and on budget.
- Developed partner relationships with suppliers and acquired co-op funding.
- Primarily responsible for relationship with advertising agency resulting in cost savings, more effective lead times, and smoother processes.
- Also effectively contributed to the growth and recognition of the Bennigan's brand.
Director of Account Services02/1995 － 08/1997
Director of Account Services02/1995 － 08/1997
03/1994 － 08/1997Bickford Senior LivingPortage , MI
Account Executive03/1994 － 02/1995
- Reported directly to company owner.
- Directed strategic planning and marketing/creative development of promotional programs for all clients to advance each client's brand and assist them in achieving their marketing objectives.
- Managed account service team for entire client base - over 60 restaurant industry and promotional goods clients.
- Supervised execution of all ongoing projects, several hundred at certain periods.
- Developed and managed annual account service budget in excess of $20 million.
- Responsible for meeting project budgets and profit margin goals for promotional programs.
- Recruited, managed and trained account service, creative and production staff on new business development, marketing strategy and foreign manufacturing.
- Managed warehouse operations, shipping/receiving of merchandise including overseas imports and inventory control.
- Instrumental in development of corporate structure including staffing, company meetings and training programs resulting in company growth of more than 365% over 3 ½ years, including the addition of 25 employees and 54 clients.
- Also developed plan for regionalization of account service staff resulting in large financial efficiencies.
03/1994 － 08/1997Cedar AiSeattle , WA
Account Executive03/1994 － 02/1995
- Reported directly to company owner.
- Directed strategic planning and marketing/creative development of promotional programs for all clients to advance each client's brand and assist them in achieving their marketing objectives.
- Managed account service team for entire client base - over 60 restaurant industry and promotional goods clients.
- Supervised execution of all ongoing projects, several hundred at certain periods.
- Developed and managed annual account service budget in excess of $20 million.
- Responsible for meeting project budgets and profit margin goals for promotional programs.
- Recruited, managed and trained account service, creative and production staff on new business development, marketing strategy and foreign manufacturing.
- Managed warehouse operations, shipping/receiving of merchandise including overseas imports and inventory control.
- Instrumental in development of corporate structure including staffing, company meetings and training programs resulting in company growth of more than 365% over 3 ½ years, including the addition of 25 employees and 54 clients.
- Also developed plan for regionalization of account service staff resulting in large financial efficiencies.
Account Executive01/1993 － 03/1994
Account Executive01/1993 － 03/1994
Senior Account Coordinator10/1992 － 01/1993
Senior Account Coordinator10/1992 － 01/1993
08/1991 － 03/1994Bickford Senior LivingSuffolk , VA
Account Coordinator08/1991 － 10/1992
- Developed and effectively executed marketing campaigns for numerous clients in the retirement industry including brand development, budget development and management.
- Responsible for developing client target bases to determine best marketing strategies for maximum impact and results.
- Managed creative development and timely execution of client marketing and collateral materials, and printing process.
- Supervised creation and distribution of direct mail campaigns and analyzed response for future strategic planning.
- Supervised coordination and execution of photo shoots, on-site and staged.
- Contributed to company growth including acquisition of numerous new clients and smooth incorporation of new employees.
08/1991 － 03/1994Cedar AiAtlanta , GA
Account Coordinator08/1991 － 10/1992
- Developed and effectively executed marketing campaigns for numerous clients in the retirement industry including brand development, budget development and management.
- Responsible for developing client target bases to determine best marketing strategies for maximum impact and results.
- Managed creative development and timely execution of client marketing and collateral materials, and printing process.
- Supervised creation and distribution of direct mail campaigns and analyzed response for future strategic planning.
- Supervised coordination and execution of photo shoots, on-site and staged.
- Contributed to company growth including acquisition of numerous new clients and smooth incorporation of new employees.
Media Assistant12/1990 － 08/1991Cedar AiSeattle , WA
Media Assistant12/1990 － 08/1991Cedar AiAtlanta , GA
EXPERTISEInfogroupBurlington , MA
Education and Training
2001Master of Arts:Webster University - ManagementCity, StateManagement
1990Bachelor of Arts:Kansas State University - AdvertisingCity, StateAdvertising
Bachelor of Arts:Creative Consumer Concepts - Psychology Marketing and FrenchCity, StatePsychologyMarketing and French Phi Beta Kappa, Kansas State Scholar, Outstanding College Students of America, Alpha Xi Delta Sorority
2001Master of Arts:Webster University - ManagementCity, StateManagement
1990Bachelor of Arts:Kansas State University - AdvertisingCity, StateAdvertising
Bachelor of Arts:Psychology Marketing and FrenchPsychology Marketing and French Phi Beta Kappa, Kansas State Scholar, Outstanding College Students of America, Alpha Xi Delta Sorority
Skills
photo, advertising, agency, benefits, billings, brand development, broadcast, budget development and management, budgets, budget, com, client, clients, customer service, creative development, direct mail, directing, email, financial, freelance, fundraising, Home Health, internet marketing, inventory control, managing, marketing plans, marketing strategies, marketing strategy, marketing, market, marketing and collateral, marketing materials, materials, media planning/buying, media plans, meetings, new business development, Photography, press releases, processes, profit, promotional materials, proposals, public relations, receiving, sales, shipping, staffing, strategic marketing, strategic planning and marketing, strategic planning, trade shows, training programs, website, website management
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Resume Overview
School Attended
- Webster University
- Kansas State University
- Creative Consumer Concepts
Job Titles Held:
- Marketing & Operations Consultant
- Owner
- Vice President of Fundraising
- Director of Fundraising
- Marketing Director
- Director
- Bennigan's Marketing Manager
- Director of Account Services
- Account Executive
- Senior Account Coordinator
- Account Coordinator
- Media Assistant
- EXPERTISE
Degrees
- 2001 Master of Arts : Webster University - Management
1990 Bachelor of Arts : Kansas State University - Advertising
Bachelor of Arts : Creative Consumer Concepts - Psychology Marketing and French
2001 Master of Arts : Webster University - Management
1990 Bachelor of Arts : Kansas State University - Advertising
Bachelor of Arts : Psychology Marketing and French
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