MARKETING DIRECTOR Resume Example D'agostino Supermarkets

MARKETING DIRECTOR

Summary

Dynamic Marketing Director who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop and execute highly effective, integrated marketing campaigns. Solid understanding of all traditional, social, digital and mobile media strategy and execution.

Highlights

Brand strategy & stewardship
Integrated marketing
Digital, social and mobile advertising
Email marketing

Retail food expert
Highly creative
Leader and mentor
Excellent communicator

Experience

11/2013 to 06/2015

MARKETING DIRECTOR D'Agostino Supermarkets － Larchmont, New York

Identified, developed and evaluated marketing strategies and forecasts for 14 store supermarket chain based on knowledge of Company objectives and market trends.
Conceived and executed a complete refresh of the D'AG brand identity and infused into all business initiatives and marketing campaigns
Developed, executed and analyzed up to five integrated marketing plans each month, coordinating with merchant team to optimize weekly sales programs with engaging print and online campaigns
Sourced new vendor which reduced weekly creative and print costs by over 50% and streamlined review time by 75% while improving quality of all printed elements
Launched top shopper loyalty initiative which delivered a 46% increase in spend over six weeks
Directed technical teams/external partners to improve and revitalize ecommerce experience including platform improvements, recipe program, Amazon Prime Now launch.

01/2013 to 11/2013

SENIOR MARKETING & SALES LEAD / NATURALNatural Markets Food Group － Irvington, New York

Led the development of brand identity and integrated marketing programs for rapidly expanding natural & organic retail grocery startup (Mrs.Green's Natural Market) in United States and restaurant business (Richtree Natural Market) in Canada.
Efforts led to complete rebranding for all businesses including store design, collateral, website, loyalty program, social and email initiatives to deliver the "Good for you. Good for the earth" message.
Implemented a yearly promotional planning process - finance and insights based - providing a foundation for more effective sales planning and forecasting.
Managed team of three production designers and directed Digital and Brand Agencies.

06/2004 to 01/2013

DIRECTOR OF BRAND & DIGITAL MARKETINGA&P Tea Company － Montvale, New Jersey

Leveraged ability to lead and react quickly and smartly to local market needs for fast moving supermarket business with 300+ retail outlets.
Led development of marketing turnaround plan resulting in emergence from bankruptcy in desired fifteen-month time frame. Efforts were highly successful at maintaining sales and led to 5% growth upon emergence
Championed best in class re-useable shopping bag program for 8+ years; conceived ideas for design and educational components that generated sales of 2 million bags annually
Transformed the Live Better Health & Wellness platform through a unique shopper marketing program. Grew business 8% with use of nutritional shopping tags, delivery of dietary & lifestyle information, in-store seminars.
Established vision and advertising plans for digital marketing strategy for all company websites; digital coupons, social media platforms including Facebook, Twitter and Pinterest; targeted weekly email. Improved traffic to websites, bounce rates and time spent on sites for six sites; grew Facebook to over 60K fans in less than 6 months to outperform 5 of 6 major competitors Improved email open and conversion rates
Developed e-commerce business strategy for A&P, Waldbaum's and The Food Emporium. Grew orders by 13% YTD leading to a 12% increase in sales. Managed website updates including promotional messaging, assortment and pricing
Conducted ongoing positioning assessment, evolution and marketing for $1 billion Private Label business (eight brands/6900+ sku's). Launches included: Woodson & James Angus Beef proprietary beef brand. Increased meat sales by 30% in year 1 Mid Atlantic country Farms brand of locally raised, anti-biotic free Chicken, Beef & Turkey America's Choice: 3,000 sku redesign completed in 6 months
Directed Ad Agency and in-house advertising team. Supervised four marketing managers, one Corporate Dietician and two marketing coordinators. Solely responsible for directing and authorizing $20 million in media placements.

10/2002 to 06/2004

ACCOUNT DIRECTORTHE LAROSA ISIDORE GROUP － New York, New York

Led the development of all Northeast marketing and advertising initiatives for The Great A&P Tea Company (A&P, Super Fresh, Waldbaum's, Private Brands).
Heavy focus on branding and business development for small, entrepreneurial Ad Agency.

08/1988 to 01/2001

VPYOUNG & RUBICAM － New York, NY

Rose to senior account manager on a diverse portfolio of CPG, Business Service and Non Profit businesses:.
Launched two of the most successful new products in Kraft history.
Grew media billings by over 50%.
Key player in achieving A+ rating for four consecutive years.
Developed and implemented integrated branding campaigns for America's Promise and the March of Dimes.
Required strong knowledge of cause related/social marketing concepts and practices.
Guided new business team to two successful wins - Discovery Communications and Track Data.

Education

BA: SociologyState University College at Cortland

Awards

Progressive Grocer: Rising Star Nominee 2009

Griffin Report: Women of Influence in 2008

Resume Overview

Companies Worked For:

D'Agostino Supermarkets
Natural Markets Food Group
A&P Tea Company
THE LAROSA ISIDORE GROUP
YOUNG & RUBICAM

School Attended

State University College at Cortland

Job Titles Held:

MARKETING DIRECTOR
SENIOR MARKETING & SALES LEAD / NATURAL
DIRECTOR OF BRAND & DIGITAL MARKETING
ACCOUNT DIRECTOR
VP

Degrees

BA : Sociology

MARKETING DIRECTOR Resume Example

Resume Score: 90%

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