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Marketing Director Resume Example

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MARKETING DIRECTOR
Skill Highlights
Excel, Word, Power Point, Outlook, Photoshop, Acrobat
Professional Experience
01/2007 to 01/2007
Houston Area Women's Center HAWCHouston, Texas
  • Provided bilingual counseling and crisis intervention to women and children.
  • victims of domestic violence and/ or sexual assault (Spanish and English).
Marketing Director01/2006 to Current
Houston Community Health Centers, IncHouston, Texas
  • Responsible for creating and managing the organization's marketing activities and Corporate communications.
  • Establishment of a functioning marketing department Establishment of strategic and operational marketing plan resulting in a 63% increase in patients and 58% increase in visits within four years.
  • All locations are currently at full capacity.
  • Management of marketing budget.
  • Responsible for developing and cultivating a referral network of 80 partners to help maximize patient growth and organizational visibility in the Houston area.
  • Community Outreach Developed and implemented a series of grassroots marketing campaigns to reach the 11 targeted zip codes resulting in 50% of patients coming from targeted areas.
  • Developed the Health Education Program for bilingual populations.
  • Corporate Communications In charge of developing a corporate communication plan that explains the mission, vision and values of the organization into a cohesive message.
  • Initiated and completed brand identity.
  • Responsible for production of all collateral material: logo printed material, press releases, fact sheets, web-sites, electronic newsletters, social media and promotional videos.
  • Responsible for the production of the annual report and the annual giving campaign.
  • Public Relations and Special Events Responsible for managing and implementing all internal and external communication activities of the organization.
  • Significantly grew brand awareness through strategic public relations, taking the organization from less than 3 stories in local Spanish and English media (Houston, Texas) on TV, radio and written media to an average of 6 in two years.
  • In charge of the promotion and coordination of the organization's fundraising event.
  • Doubled revenue from first year.
Operations Manager01/1999 to 01/2006
Commercial Alliance Insurance CompanyHouston, Texas
  • Promoted from Account Manger in 2002) Responsible for managing the different facets of the company's operational structure, by coordinating and monitoring daily activities and resource allocation in 5 sales offices located in Mexico and in Houston, Texas.
  • In charge of supervisory duties and management of Data processing Department, composed of a staff of 24 people.
  • Researched, interpreted and synthesizes information necessary to collaborate with upper management in company strategic planning.
  • Determined annual sales goals and budgets for the Non Resident Auto Program.
  • Sales grew from $ 1 million to $ 21 million in 5 years.
  • Training activities addressed to the internal teams and customers.
IntraCare Medical Center HospitalHouston, Texas
  • Provided individual and group counseling to high risk children and adolescents.
  • Researched and provided patients with a list of resources to continue care after.
  • discharge.
  • Prepare patients intake and discharge documentation.
Education
Master: Social Work2009University of HoustonHouston, Texas MSWSocial Work
Bachelor of Arts: International Studies1999University of St. ThomasHouston Houston, TexasGPA: Inclusion in 3 Academic Honor SocietiesInternational Studies Inclusion in 3 Academic Honor Societies
Bachelor: Business Administration1994Universidad IberoamericanaMexico City, MexicoBusiness Administration
Publications
"Market Research - Non- profit corporations" Coordinated by Mission Wise. August 10th, 2006. *Seminar: "Defining the Core - Non-profit corporations" Coordinated by Mission Wise. August 3rd, 2006.
Interests
Selected as one of the 100 Hispanic Women in Leadership in 2009 as an "Outstanding Hispanic Community Leader".2009 Co-Chair of the IMPACT Public Awareness Action Committee. Collaborative mission: Increase awareness and lower Infant Mortality rates in Harris County. Member of National Social Worker Association (NSW). Member of Team Houston for the Hispanic Elders Project: Improving Hispanic's Elders Health: Community Partnership for Evidence-Base Solutions.2007 Member of the Health Services Advisory Committee (HASC) for the Harris County Head Start Program in Houston, Texas. Part of the Mental Health Team designated by Judge Eckels to Coordinate and Provide Disaster Relief Mental health services at the Reliant Astrodome to Hurricane Katrina survivors. September. 2005 Member of the 1999 delegation representing the University of St. Thomas at the, National Model Organization of the American States (NMOAS) in Washington, D.C. Head of the educational and Cultural Committee. Presented resolution: "Educational development of women in Belize and CARICOM".1999
Languages
Spanish
Skills
Acrobat, Photoshop, brand identity, budgets, budget, Corporate Communications, counseling, crisis intervention, Data processing, documentation, English, Special Events, fundraising, Health Education, logo, managing, marketing plan, marketing, Excel, Outlook, Power Point, Word, network, newsletters, organizational, Prepare patients, press releases, promotion, Public Relations, radio, Sales, Spanish, stories, strategic, strategic planning, supervisory, TV, vision, web-sites, written, zip
Additional Information
  • AWARDS & COMMUNITY INVOLVEMENT Selected as one of the 100 Hispanic Women in Leadership in 2009 as an "Outstanding Hispanic Community Leader".2009 Co-Chair of the IMPACT Public Awareness Action Committee. Collaborative mission: Increase awareness and lower Infant Mortality rates in Harris County. Member of National Social Worker Association (NSW). Member of Team Houston for the Hispanic Elders Project: Improving Hispanic's Elders Health: Community Partnership for Evidence-Base Solutions.2007 Member of the Health Services Advisory Committee (HASC) for the Harris County Head Start Program in Houston, Texas. Part of the Mental Health Team designated by Judge Eckels to Coordinate and Provide Disaster Relief Mental health services at the Reliant Astrodome to Hurricane Katrina survivors. September. 2005 Member of the 1999 delegation representing the University of St. Thomas at the, National Model Organization of the American States (NMOAS) in Washington, D.C. Head of the educational and Cultural Committee. Presented resolution: "Educational development of women in Belize and CARICOM".1999
  • Speaking Competence: Native speaker, Written Competence: native speaker *Italian Speaking Competence: Native speaker, Written Competence: native speaker
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Resume Overview

Companies Worked For:

  • Houston Area Women's Center HAWC
  • Houston Community Health Centers, Inc
  • Commercial Alliance Insurance Company
  • IntraCare Medical Center Hospital

School Attended

  • University of Houston
  • University of St. Thomas
  • Universidad Iberoamericana

Job Titles Held:

  • Marketing Director
  • Operations Manager

Degrees

  • Master : Social Work 2009
    Bachelor of Arts : International Studies 1999
    Bachelor : Business Administration 1994

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