Results-driven marketing professional with solid background in communications, promotions, event management, advertising and marketing. Creative project manager with experience developing integrated programs that utilize a variety of marketing mediums to emphasize brand integrity. Superior communication skills with demonstrated ability to build internal and external relationships. Organized self-starter adept at multi-tasking.
Marketing Communications Manager January 2008 to CurrentPeter Piper, Inc － Phoenix, AZ
Responsible for all written communication between Marketing Department and corporate restaurants and external marketing communications Helped develop and implement brand strategy.
Since strategy was put into place in 2009, sales were positive for the first time since 2007.
Finished 2010 with 6 consecutive periods of sales growth, beating revenue projections.
Assist Marketing Director with budget allocation of media, local restaurant marketing and creative budgets Co-develop promotional campaigns that fit with brand strategy.
Responsible for campaign creative development, copywriting and editing advertising, and in-store merchandising.
Assist with new product development.
Produce all in-store merchandising, including creative development and copywriting Execute sponsorship elements of Phoenix Suns and Arizona Diamondbacks partnerships Work with advertising agency to develop print and online advertising materials including direct mail, email blasts and Web site promotions.
Provide creative direction and edit copy.
Coordinate photo and video shoots.
Work with agency on TV commercial production including concept approval and script editing.
On-site for final creative approval.
Assisted with Web site redesign.
Work with agency to keep Web site content and social media pages updated.
Assist with development of online ordering Web site, including design, photography needs and copywriting Team member for Birthday Party Revitalization.
Party bookings have been positive since new program launch.
Team member for Carryout Revitalization.
Team is working to position Peter Piper as a market leader in carryout in 2011.
Assist Local Restaurant Marketing team with development of localized marketing materials and advertising Assist with planning and execution of annual General Managers' conference and awards.
Marketing & Communications Manager January 2007 to January 2008Virgo Publishing － Phoenix, AZ
Developed and executed print and online marketing initiatives, including e-mail campaigns, print ads, Web banners, eBooks and Webinars Managed the creation and production of sales and marketing collateral Maintained promotional content on publication Web sites Produced Webinars.
Managed timeline, oversaw topic and speaker development, executed all marketing efforts, directed rehearsals and live event, and provided post-event analysis.
Telecommunications Webinars tripled from previous year.
Wrote and distributed press releases and media alerts.
Negotiated and executed partnerships with agencies and vendors to increase brand visibility Managed telecommunications award programs.
Entries doubled from the previous year.
Assisted Trade Show Division with the development and execution of event marketing plans.
Generated event sponsorships.
Represented brands at trade shows as needed to generate qualified leads for sales team.
Supervised division interns Wenner Media - Us Weekly, Rolling Stone and Men's Journal magazines 2000-20007 Record of continuous promotion during seven-year tenure at highly regarded magazine publisher.
Associate Event Marketing Manager Rolling Stone & Men's Journal － New York, NY
Conceptualized big idea solutions and wrote integrated marketing proposals for beer, wine, spirits, tobacco, entertainment, consumer electronics, gaming, food and beverage consumer categories Managed custom advertiser events and promotions and brand platform programs from conception to execution while staying within budget Worked directly with agencies and clients to execute promotions, including online programs, sweepstakes, retail GWP, sampling promotions, out of home advertising, viral marketing and event branding.
Developed strategic partnerships with external vendors resulting in upgraded event components and reduced expenses Developed Us Weekly's 2007 franchise issue program plan, including brainstorming program components, negotiating strategic partnerships, developing collateral, creating budgets, and managing execution timelines.
Project Manager for integrated "Red Carpet Ready" program.
Negotiated with health club to brand nationwide fitness class, created sponsorships, developed and executed all print and online marketing initiatives, managed on-site kick-off party and sampling program.
Program is now repeated annually.
Assisted with the execution of all corporate, signature and custom events.
Event Marketing Coordinator Us Weekly, Rolling Stone & Men's Journal － New York, NY
Conceived and wrote custom merchandising proposals across a variety of consumer categories Managed in-book promotional sections, including securing advertisers, editing layout, and overseeing production Executed all online added value promotions, including e-mail blasts, Web banners and custom mini-sites Worked directly with agencies and clients to execute merchandising promotions, including sweepstakes, sampling promotions, retail GWP and event branding Managed from inception to execution custom advertiser and multi-advertiser signature promotions and events while working within budget, including consumer screenings, Us Weekly's Hot Hollywood Consumer Event series, and Us Weekly's franchise issue programs.
Us Weekly's Hot Hollywood Consumer Events drew over 200 attendees per market.
Assisted with the execution of all corporate, signature and custom events.
Senior Advertising Assistant Men's Journal － New York, NY
Point person to assist Marketing Department with Men's Journal promotional events.
Sought after by Marketing Department to assist at other Wenner Media events such as Rolling Stone Private Concerts and screenings.
Liaison between management and sales team.
Maintained sales projections and coordinated weekly sales meetings.
Supported the daily operations of Associate Publisher and Advertising Director.
Oversaw interns and coordinated activities among department assistants.
Advertising Assistant Us Weekly & Men's Journal － Los Angeles, CA
Assisted Marketing Department with the coordination and execution of local events Assisted with the development and fulfillment of client merchandising programs and marketing objectives Initiated the completion of client proposals, PowerPoint sales presentations, rate negotiation, and insertion schedules.
Sales teams exceeded quarterly sales goals.
Communicated daily with advertisers and agencies after assuming the responsibilities of former Account Executives following staff cut-backs.
Assumed responsibilities of Office Manager during staff transition.
Supported the daily operations of West Coast Advertising Director and Account Manager at Us Weekly and Western Regional Director at Men's Journal Oversaw interns.
Sales Representative January 2000Verizon Wireless － Pasadena, CA
Office Assistant/Intern January 1999 to January 2000Chasen and Company Public Relations & Marketing － Beverly Hills, CA
May, 1996Xavier College Preparatory － Phoenix, AZ
BA : Communication StudiesLoyola Marymount University － Los Angeles, CA.Communication Studies
BA : Dance, May 2000GPA: Magna Cum LaudeDance Magna Cum Laude
I E S Loyola Marymount Trustee Scholarship (1996) Alpha Phi Sorority (1997-2000) Vice President, Chapter Operations (1999) Alpha Sigma Nu Jesuit Honor Society (2000) Dance Instructor & Choreographer, Vergari Dance Center, Los Angeles, CA (1998-2003) Xavier College Preparatory Alumni Association Steering Committee, Phoenix, AZ (2007- 2011) Marketing Committee Chair (2008-2009) and responsible for alumni event coordination and PR efforts Xavier College Preparatory Alumni Class Agent and Class Officer, Phoenix, AZ (2007- present)
photo, ads, Advertising, agency, banners, book, brand strategy, branding, budgets, budget, concept, consumer electronics, content, copywriting, creative direction, client, clients, creative development, direct mail, editing, edit, e-mail, email, layout, Director, managing, marketing plans, marketing, market, marketing collateral, marketing communications, marketing materials, materials, meetings, merchandising, PowerPoint, Publisher, 2000, negotiating, negotiation, new product development, Office Manager, online marketing, photography, presentations, press releases, promotion, proposals, speaker, publication, retail, Sales, script, store merchandising, strategy, strategic, telecommunications, TV, trade shows, video, Web sites, Web site content, Web site, written communication