Detail-oriented and experienced Event Services Professional with a talent for bringing creative concepts
to life and making every event special with innovative ideas and solutions
Marketing and Event Specialist01/2012 to 01/2014CARROLL COUNTY TIMESWestminster, MD
Orchestrated and managed all aspects of consumer events including: venue selection, floor plan design, database maintenance, registrations, onsite management and post-event analysis Handled contracting of venues, exhibit companies, a/v providers, caterers, printers, speakers and all other vendors Scheduled entertainment, speakers, seminars and demonstrations to enhance attendees' experience at events Developed marketing materials, pricing structures, sponsorship packages and budgets Researched, initiated and staffed company participation in local events as well as participation in community and non-profit events Sold exhibit space and sponsorships and consulted with sales staff to identify potential sponsors and event participants Analyzed market opportunities for implementing successful consumer and business-to-business trade shows Maintained partnerships with key local agencies and coordinated and executed external community event sponsorships and trade agreements Developed and implemented advertising campaigns using print, radio, TV, online, social media and billboards Oversaw creation and design of all newspaper ads, print promotions and collateral materials Worked collaboratively with all departments: business, advertising, creative services, production and news Chaired Employee Activities Committee which planned employee fundraising, social and recognition events for employees Won Rookie of the Year, Quarterly MVP, Annual MVP and Unsung Hero Awards in first year and a half on the job Increased net profit on the Women's Fair by 113% in one year Lowered expenses and increased revenue for a net 13% gain year over year for the 2014 Home Show.
Director of Marketing and Special Events01/2006 to 01/2012EDWARD A. MYERBERG SENIOR CENTERBaltimore, MD
Planned and directed special events and fundraisers, including annual Celebrity Fundraiser, Annual Meeting, Art Receptions, Silent Auction and other special events Wrote, designed and edited monthly newsletter and maintained and updated Center website Created all brochures, postcards, flyers, direct mail pieces and supervised their printing and production Implemented all aspects of Center marketing including press releases, paid advertising, PSA's and press kits Developed new programs to increase Center membership and sponsorship opportunities to generate revenue Served as the Center's Public Information Officer and maintained relationships with local media Negotiated with and contracted vendors including printers, caterers and photographers Maintained and managed event and fundraising database (Sage FR100) and trained staff in its use Managed mailings and email lists and created broadcast emails using Constant Contact Served as staff liaison to Marketing Committee Key Accomplishments: Streamlined registration process and materials which resulted in 10% increase in member participation Took over newsletter design which saved the Center over $6000 per year Helen Dagilis- 410-227-2093- email@example.com Director of Marketing and Events (contractual position).
01/2002 to 01/2003CARROLLTOWN CENTEREldersburg, MD
Directed all marketing efforts for local shopping center Developed and maintained yearly marketing budget Planned and implemented all aspects of mall-wide special events and sales promotions including Bridal Expo, Children's Fair, Kid's Club, Chalk It Up!, Festivus Hauntimus, and Back to School Promotions Wrote all press releases and created all event flyers and direct mailers Developed and implemented all print and radio advertising schedules Created and designed all print ads and wrote all copy for radio spots Scheduled and supervised part-time staff and volunteers Designed and updated mall website monthly and created mall calendar of events Developed and maintained relationships with local media, community groups and local businesses Key Accomplishments Created sponsorship opportunities for mall tenants and external businesses which resulted in an additional $10,000 in revenue Brought in nationally recognized children's singer for a free concert which resulted in over 700 attendees Implemented tenants' newsletter to engage and keep tenants informed.
Event Marketing Coordinator01/1996 to 01/1999THE BALTIMORE SUNBaltimore, MD
Managed 5 diverse consumer trade shows per year including Career Fair, Home Buyer's Expo, Travel Expo, Home Design Show and Family Fair Enhanced show appeal by designing and adding specialty decorating elements and entertainment Supervised event staff Managed invitation only "kick-off" events including theme development, invitation design, catering, decorations and entertainment Created customized sales materials for targeted clients and solicited event sponsorships Developed and implemented event concepts, marketing plans and print advertising schedules for events Wrote event sales materials, exhibitor manuals and exhibitor correspondences including exhibitor contracts and manuals Created follow-up reports and analysis of events Acted as key liaison with advertising sales department, accompanied sales staff on event sales calls to clients and researched and prepared sales prospect lists for use by sales department Cultivated and maintained partnerships with non-profit associations like The Maryland State Department of Education and The Department of Labor, Licensing and Regulation Key Accomplishments Planned and implemented first ever Travel Expo, Family Fair and Home Design Show Selected as United Way Campaign "Captain" Won "Extra Mile Award" for outstanding achievement in customer service and innovation.
B.A: EnglishGoucher College Emory UniversityAtlanta, GAGPA: Dean's ListEnglish Dean's List
Yearbook Chairperson, Chatsworth Elementary School 2007-2014
Auction Chairperson, Chatsworth Elementary School 2005-2006
PTA Vice-President, Chatsworth Elementary School 2004-2006