Result driven Marketing & Media professional with over 4 years of experience in Campaign Management, Brand Strategy & Experiential Marketing.
*Worked extensively in areas of Interactive Project & Client Management, Campaign planning based on market research, Media Buying & Planning. Keen interest in Digital Marketing.
MS Office Suite: Word, Excel, PowerPoint, Adobe Suite: Photoshop (Basic Knowledge)
Analytics Tools: Face book Insights, Twitter Analytics
Pharmaceutical Industry report- under guidance of Prof B.M.
Dinesh ( Industry names: Unichem, Cipla) Marketing strategies to Gen-Y" under guidance of Mr.
Christopher Wallace- UTA Activity Based Accounting (ABC)- under guidance of Dr.
Melanie McGee-UTA Alcon laboratories, Inc (International Marketing)- under guidance of Dr.
Xueming Luo-UTA Japan- Culture study- under guidance of Dr.
10/2012 to CurrentAdMark
Advertising and Promotion manager) Research and analysis to develop a marketing plan and execution.
Worked with various teams to understand the market need and device an appropriate strategy Strong analytic qualities and presentation skills gained through this work experience.
Work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised Coordination with creative team to develop and deliver marketing collaterals with in a defined time and budget.
Media buying and planning for Shaadi.com, MassMutual Financial, Zee TV USA, Aapka Colors in Digital, Radio, Print, Outdoor and Theater media.
Sending post campaign reports to clients and ensure effectiveness of the campaign.
Negotiate advertising contracts including media buying and selling Initiate market research studies and analyze their findings Regular meetings with clients to provide marketing or technical advice Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities Projects/Clients:- Shaadi.com: - Competitive Analysis and market research for Shaadic.om.
Media planning and buying which includes TV, Radio, Print, Outdoor, Theater and Digital.
Shaadi.com has captured around 86% of the Indian market and 67% of overall south Asian market in USA.
Marketing Analyst07/2011 to 09/2012AdMark
Conduct in-depth data analyses using traditional and advanced methods.
Monitor and analyze key economic and demographic trends and report on key developments.
Contribute to the development of specialized market research focusing on south Asian market habits.
Contribute to the research and development.
f new market trends and advertising platforms.
Monitor and analyze conditions in specified residential real estate markets.
Placing release orders and report requests as per instructions by Account manager.
Perform additional duties and/or project work as assigned.
Sales Executive01/2008 to 10/2008M.K. Pharmaceutical Distributors
Strategize to develop new product marketing.
Responsible for managing proper supply to the orders.
Meet customer demand and satisfaction target with in particular time period.
To make deals with new agencies/ companies.
Analysis of competitors, consumer profiling, market opportunity and sales strategy.
Research and campaign management focusing on south Asian market segment for Wal- Mart.
Wal-Mart has noticed increase in south Asian consumer of around 40% during festival period.
MassMutual Financial:- TV and digital campaigns, Research and focus groups, Launch event, press conference.
MassMutual has recruited more than 100 south Asian agents so far.
Zee TV:- Launch of multiple assets like India.com, Zee Dil Se, Zee Family IPTV platform, Out of home, Theater and Digital campaigns.
Aapka Colors:- Outreach/Interactive campaigns at various locations, Theater campaign Johnson & Johnson: Marketing content and design coordination, sponsorship and booth activity at AAPI (American Association of Physician of Indian origin).
MASTER OF BUSINESS ADMINISTRATIONMay 2011University of TexasArlington, Texas, USAGPA: GPA: 3.0GPA: 3.0
MBA: MarketingOct 2007Rajiv Gandhi University of Health SciencesKarnataka, IndiaGPA: GPA: 3.5Marketing Marketing, Service Marketing, International Marketing, Marketing research, Global Supply Chain Management. Operation Management.
BACHELOR OF PHARMACY
Adobe Suite, Photoshop, Advertising, Basic, book, budget, com, Competitive Analysis, content, contracts, Clients, Financial, focus, hiring, International Marketing, managing, marketing plan, market research, Marketing research, market trends, marketing, market, Media buying, Media planning and buying, meetings, Excel, MS Office Suite, PowerPoint, Word, presentation skills, press, product marketing, Promotion, Radio, real estate, Research, selling, sales, strategy, Supply Chain Management, TV