IT specialist versed in software administration and data communications, Creative Graphic Design Specialist experienced in multimedia design and development for a broad-range of clients
Accomplishments in depth:
Sales rose by 53% in the first year for Steelz.com. This was accomplished by incorporating email campaigns, social media and customer loyalty rewards. Another reason for the rise in revenue was finding new venues to showcase products. Google Product Listing Ads were an important source for this new revenue. Being limited by our designers we could not sell products on sites like Amazon or Ebay so showcasing our products on Google Shopping was a venue that was acceptable for them and proved profitable for the store. By uploading our inventory straight to Google using an API interface the need for human intervention became unnecessary. The ROI rose 11% by using these tools and strategies.
Gained 7 positions on Google search engine rankings for Steelz.com. When I began at Steelz, they were ranked 11th on Google for key search terms including designer's names. In less than six months Steelz ranked on the first page of the search results, above the fold, for the same search terms. For more competitive designers the challenge was more difficult, however, I began strategically using the designer's different collections as search term targets to improve our rankings for the designers themselves which moved us to the first page, above the fold, for those designers. I also incorporated microdata to assist to this end. We were able to achieve a ranking of 5 or better depending on the specific search term used.
Organic searches rose 12-16% due to incorporating microdata into existing HTML pages, the new search engine rankings and using social media channels to reach customers and maintain customer loyalty. This attributes to the rise in the ROI.
Became PCI Compliant. When I started at Steel Supply the company was not PCI compliant and was unaware of the consequences they could face. I incorporated the proper safety measures that brought the company up to standards.
Analysis Incorporated Google Analytics to begin using past and present results to allow for an educated strategy and build historical data for future use. This allowed me to analyze what campaigns were not working so that we could change the strategy and make better use of our assets..
Marketing Materials: Updated all printed marketing materials to online clickable versions with updated images and reflecting the new location of the second store and warehouse.
Created a foldout brochure giving each division a page to highlight their choice of products or services for the individual divisions.
SEO compliant: Headed the task of ensuring all 10,000+ products pages were SEO compliant and using best practices to increase SERP rankings.
I began an interest in marketing in 2010 and began to learn under the tutelage of Professor S. F. Koch, Dean of the Bauer Business College at the University of Houston. Professor Koch has mentored me and has progressed my skills beyond my expectations. Professor Koch has led teams to place in the Global Google Marketing Challenge for the last 3 years and even placing first for the Americas previously. His clientele include some of the largest retailer's in Houston and he has held positions at Coca Cola, Mattell, and Penziol. Professor Koch is head of the MBA program for the university.
Problem-solving Web Designer successful at creating a seamless user experience throughout entire product line. Seeking position with the chance to develop a company's creative direction.
Goggle Webmaster, cPanel, Google Analytics, Hootsuite, Moz, Volusion, Wordpress, Drupal, Constant Contact, Facebook, LinkedIn, Twitter, Pintrest, Vine,
Instagram, Windows OS and Server, Microsoft Office Suite, Adobe Creative Suite, PHP, HTML, CSS, MySQL, Joomla, Andorid, SEO, Java, C++, Apache Server,CMS , Google Development Console
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Adobe Creative Suite, ads, advertising, Apache Server, API, backup, basic, blueprint, brand identity, budget, C++, cabling, call center, Citrix, CMS, hardware, consulting, content, CSS, client, clients, customer relations, database, disaster recovery planning, Disaster Recovery, documentation, Drupal, ecommerce, e-mail, email, Google Analytics, Graphics Design, HTML, PHP, Internet Information Server, inventory, Java, LAN, marketing, marketing materials, marketing materials, materials, Microsoft Office Suite, office, Windows OS, MySQL, Network Analysis, network architecture, Network, networking, operational analysis, Developer, PBX, PCI, phone system, printer, promotion, proposals, requirements definition, Research, Sales, servers, sms, Software development, Strategy, switches, systems analysis and design, user support, software support, systems support, Telecommunications, phone, time management, troubleshooting, upgrades, VM, VoIP, website design, Website, websites, Webmaster, WAN, workflow
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