Head of E-commerce and Online Sales Resume Example
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HEAD OF E-COMMERCE AND ONLINE SALES
Professional Summary
16 years of ecommerce and online marketing experience, driving large program growth for top a 10 ecommerce site and market leading brands. Proven record of growing marketing programs through effective and dedicated vision, and performance driven management. Confident and ambitious performer that's innovative and able to identify opportunities for scale, business growth, efficiencies, and ROI maximization.
Skills
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Work History
Head of E-commerce and Online SalesSfk Inc - Winsted , CT07/2016 - Current
- Website Management (Content, Mobile, UX, Design, & Web Dev).
- Responsible for all facets of E-commerce business; 4 Brydge websites and US/INTL Amazon marketplaces.
- Managed marketing channels including Facebook, Google Ads, Email, Affiliates, Website Marketing, etc.
- Manage 9 team members. Digital & customer support teams.
- Responsible for and manage online marketing, acquisition, strategy and execution.
- Continue operational improvements which resulted in savings and improved profit margins.
- Build models and reporting. Financial, forecasting, inventory, returns, conv rate, advertising optimization, etc.
Director of E-CommerceGoal Zero LLC - City , STATE08/2013 - 06/2016
- Head of E-commerce, Consumer Direct, and Customer Support.
- Managed Website and Mobile Strategy, UX, Design, & Development.
- Manage Online Marketing, and Acquisition Strategy and Execution, Brand Experience, Customer Engagement & Consumer Product Education.
- Delivered highest performing business segment.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Monitored customer buying trends, market conditions and competitors to adjust strategies.
- Worked closely with operations team to optimize shipping timelines, inventory mgmt, and inventory STR.
Director of Online MediaOne On One Marketing, ClassesAndCareers.com - City , STATE10/2011 - 08/2013
- Manage online media buying team of 8 members and $1+MM monthly advertising spend.
- Responsible for traffic generation and performance of paid search, affiliates, display advertising channels.
- P&L accountability for 65% of business revenue.
- Collaborated with management, technical team
- Optimized processes and supervised 12 employees, including overseeing administration, budgeting, sales and scheduling protocols.
Director of Online MarketingCitydeals.com - City , STATE02/2011 - 10/2011
- CRM, Email, and Lead Acquisition management
- Managed customer acquisition/retention, lead generation, email program, and customer analytics
- Created automated segmentation, optimization, and offer automation for 500k daily email sends
- Built recommendation algorithms for dynamic personalized email content
Division Manager - Online AdvertisingOverstock.com - City , STATE08/2010 - 02/2011
- Responsible for driving $230M in revenue through Display Advertising, Affiliate, and CSE channels.
- Led team of 5 and operated $20M ad budget, both direct response and branding.
- Leader of Black Friday and Cyber Monday within marketing.
- Developed dynamic Display Advertising impression optimization technology.
- Marketing lead within website/IT performance team.
- Optimizing page speed, content weight, load times, 3rd party pixel performance, page delay testing.
Program Manager - Display AdvertisingOverstock.com - City , STATE01/2008 - 07/2010
- Built Overstocks Display Advertising business from ground up.
- Managed $15M direct response and branding ad budgets.
- Led team of 5: Analysts, Designers, and Developer.
- Grew to $50M last click rev from $0; and $190M+ in post-view rev
- Worked directly with Google engineers in developing elements of the AdWords re-targeting platform in 2008.
- Designed and developed ad serving technology, automating re-targeting and dynamic video.
- Designed attribution models for post-click and post-view.
- Co-designed patent-submitted shopping/product application.
Program Manager - Paid SearchOverstock.com - City , STATE11/2004 - 12/2007
- Grew paid search channel from $37mm to $138mm in 2 years.
- YOY growth rates of: Rev 100%+, Conversion 40%, ROI 300%.
- 2007 improved bottom line by 420%; conversion by 51%; revenue 6%; while cutting spend 30%.
- Managed ad budgets from $8-$16mm, two million search terms, thousands of ad groups, campaigns, and ads, all in-house.
- Developed/wrote an advanced bidding & optimization algorithm, which powered sustained growth of Overstocks paid search program and facilitated rapid change and scale.
- Led development of in-house SEM programmatic application for paid search automation.
Financial Analyst – AdvertisingNewspaper Agency Corporation - City , STATE01/2002 - 01/2004
- Developed forecasting tools and financial models for budgeting
Finance Specialist /Construction Equipment OperatorUS Army Reserve - City , STATE09/1995 - 01/2004
Education
Bachelor of Science: Business Finance, EconomicsWestminster College - City, State2001
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Resume Overview
School Attended
- Westminster College
Job Titles Held:
- Head of E-commerce and Online Sales
- Director of E-Commerce
- Director of Online Media
- Director of Online Marketing
- Division Manager - Online Advertising
- Program Manager - Display Advertising
- Program Manager - Paid Search
- Financial Analyst – Advertising
- Finance Specialist /Construction Equipment Operator
Degrees
- Bachelor of Science : Business Finance, Economics
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