Head Of E Commerce And Online Sales Resume Example Company Name

HEAD OF E-COMMERCE AND ONLINE SALES

Professional Summary

16 years of ecommerce and online marketing experience, driving large program growth for top a 10 ecommerce site and market leading brands. Proven record of growing marketing programs through effective and dedicated vision, and performance driven management. Confident and ambitious performer that's innovative and able to identify opportunities for scale, business growth, efficiencies, and ROI maximization.

Skills

Data Modeling
Online Marketing
Website Management
Google AdWords/SEM
Inventory & shipping coordination

Business & operation optimization
Team management
Cost-benefit Analysis
Process Improvement

Work History

Head of E-commerce and Online SalesCompany Name - City, State07/2016 - Current

Website Management (Content, Mobile, UX, Design, & Web Dev).
Responsible for all facets of E-commerce business; 4 Brydge websites and US/INTL Amazon marketplaces.
Managed marketing channels including Facebook, Google Ads, Email, Affiliates, Website Marketing, etc.
Manage 9 team members. Digital & customer support teams.
Responsible for and manage online marketing, acquisition, strategy and execution.
Continue operational improvements which resulted in savings and improved profit margins.
Build models and reporting. Financial, forecasting, inventory, returns, conv rate, advertising optimization, etc.

Director of E-CommerceCompany Name - City, State08/2013 - 06/2016

Head of E-commerce, Consumer Direct, and Customer Support.
Managed Website and Mobile Strategy, UX, Design, & Development.
Manage Online Marketing, and Acquisition Strategy and Execution, Brand Experience, Customer Engagement & Consumer Product Education.
Delivered highest performing business segment.
Managed revenue models, process flows, operations support and customer engagement strategies.
Monitored customer buying trends, market conditions and competitors to adjust strategies.
Worked closely with operations team to optimize shipping timelines, inventory mgmt, and inventory STR.

Director of Online MediaCompany Name - City, State10/2011 - 08/2013

Manage online media buying team of 8 members and $1+MM monthly advertising spend.
Responsible for traffic generation and performance of paid search, affiliates, display advertising channels.
P&L accountability for 65% of business revenue.
Collaborated with management, technical team
Optimized processes and supervised 12 employees, including overseeing administration, budgeting, sales and scheduling protocols.

Director of Online MarketingCompany Name - City, State02/2011 - 10/2011

CRM, Email, and Lead Acquisition management
Managed customer acquisition/retention, lead generation, email program, and customer analytics
Created automated segmentation, optimization, and offer automation for 500k daily email sends
Built recommendation algorithms for dynamic personalized email content

Division Manager - Online AdvertisingCompany Name - City, State08/2010 - 02/2011

Responsible for driving $230M in revenue through Display Advertising, Affiliate, and CSE channels.
Led team of 5 and operated $20M ad budget, both direct response and branding.
Leader of Black Friday and Cyber Monday within marketing.
Developed dynamic Display Advertising impression optimization technology.
Marketing lead within website/IT performance team.
Optimizing page speed, content weight, load times, 3rd party pixel performance, page delay testing.

Program Manager - Display AdvertisingCompany Name - City, State01/2008 - 07/2010

Built Overstocks Display Advertising business from ground up.
Managed $15M direct response and branding ad budgets.
Led team of 5: Analysts, Designers, and Developer.
Grew to $50M last click rev from $0; and $190M+ in post-view rev
Worked directly with Google engineers in developing elements of the AdWords re-targeting platform in 2008.
Designed and developed ad serving technology, automating re-targeting and dynamic video.
Designed attribution models for post-click and post-view.
Co-designed patent-submitted shopping/product application.

Program Manager - Paid SearchCompany Name - City, State11/2004 - 12/2007

Grew paid search channel from $37mm to $138mm in 2 years.
YOY growth rates of: Rev 100%+, Conversion 40%, ROI 300%.
2007 improved bottom line by 420%; conversion by 51%; revenue 6%; while cutting spend 30%.
Managed ad budgets from $8-$16mm, two million search terms, thousands of ad groups, campaigns, and ads, all in-house.
Developed/wrote an advanced bidding & optimization algorithm, which powered sustained growth of Overstocks paid search program and facilitated rapid change and scale.
Led development of in-house SEM programmatic application for paid search automation.

Financial Analyst – AdvertisingCompany Name - City, State01/2002 - 01/2004

Developed forecasting tools and financial models for budgeting

Finance Specialist /Construction Equipment OperatorCompany Name - City, State09/1995 - 01/2004

Education

Bachelor of Science: Business Finance, EconomicsWestminster College - City, State2001

Resume Overview

School Attended

Westminster College

Job Titles Held:

Head of E-commerce and Online Sales
Director of E-Commerce
Director of Online Media
Director of Online Marketing
Division Manager - Online Advertising
Program Manager - Display Advertising
Program Manager - Paid Search
Financial Analyst – Advertising
Finance Specialist /Construction Equipment Operator

Degrees

Bachelor of Science : Business Finance, Economics

Head of E-commerce and Online Sales Resume Example

Resume Score: 80%

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