Goal-oriented marketing professional with a proven ability to generate organic growth and develop brand awareness in new and existing markets through exhibiting a combination of creative vision, strategic planningability, and project management skills. Skills Ability to Demonstrate Initiative Strong Attention to Detail InnovativeSuperior Written and Verbal Communication Professional, Collaborative, Flexible - TeamSkills Player Thrive in a Fast-Paced Environment Resourceful
Head Coach February 2010CurrentTorrey Pines High School － Del Mar, CA
Marketing Director September 2012 to June 2014Adrenaline Lacrosse － San Diego, CA
Developed, executed, and managed all marketing and communications for a $16 million dollar business.
Oversaw all marketing strategies, advertising, promotion and business development activities to support four distinct business units and distribution systems.
Managed a 10-member marketing team and art department with an operational budget of $700k.
Oversaw the execution of the "Adrenaline Awareness" program, an internally run charity-based campaign that accumulated over $150 thousand dollars.
Managed up to 30 concurrent active projects, coordinating both internal teams and external vendors to ensure consistency.
Established style guidelines, processes, and procedures for communications and marketing collateral - ensuring for a more consistent and effective brand message.
Presented the marketing teams' plans and accomplishments to verify alignment with senior management objectives on a monthly basis.
Collaborated with CEO, VP of Apparel & Branding, and an external ad agency to determine branding, product position, and media messages through a re-branding phase.
Designed and delivered training to new producers and interns.
Wholesale Marketing Specialist September 2013 to June 2014Adrenaline Lacrosse － San Diego, CA
Planned, organized, and executed on and off-site photo shoots of full apparel collection (ex: editorials, flat product shots, look book images).
Established and implemented the "Adrenaline Influencer" program, a social media based campaign designed to facilitate organic exposure of apparel collection.
Managed the FTP server used to distribute all internally developed apparel collateral to wholesale customers.
Generated monthly marketing reports for wholesale customers.
Marketing Producer May 2011 to September 2012Adrenaline Lacrosse － San Diego, CA
Planned and produced comprehensive marketing strategies for all local and national events - consistently maintaining multiple projects at various stages of production.
Worked with program management teams, operations, third-party vendors, and corporate sponsors to advance marketing efforts through a multi-dimensional strategy.
Supported the VP of business development through the fulfillment of vendor and sponsorship agreements with industry leaders such as: Gatorade, Nike, and STX - $1 million in revenue.
Wrote and coordinated the distribution of articles, press releases, advertising copy and web content for internal and external audiences to maximize event coverage.
Designed off-site promotional strategies to generate increased sales and exposure.
Grassroots & Communications Specialist November 2009 to May 2011Adrenaline Lacrosse － San Diego, CA
Initiated and executed the first injection of social media to the company - total "follower" count grew from 0 to 125k in 5 years across 4 social platforms.
Established and maintained an external communications calendar, and managed scheduled assignments.
Drafted and managed print, online, and social media communications designed to promote company brand, image, and values.
Created and managed a high volume contact database system, consistently reinventing email and segmenting strategies.
Launched a regional grassroots campaign to develop and foster a network of professional relationships, referrals, and prospects to create new opportunities for market and revenue growth in San Diego, Los Angeles, and Austin, TX.
Operations Specialist August 2008 to November 2009Adrenaline Lacrosse － San Diego, CA
Acted as the operational point-of-contact for 40-50 events annually with upwards of 5,000 attendees.
Handled all customer service inquiries, complaints, comments and requests in a timely manner.
Created procedural templates and calendars designed to ensure that each event could be organized and run.
efficiently and with the necessary attention to detail and follow-up.
MA : Education, 1 2008University of Virginia － Charlottesville, VAEducation
BA : Politics, 1 2007University of Virginia － Charlottesville, VAPolitics
5 2008NCAA Academic All-American | University of Virginia, Women's LacrosseEstablished pre, during and, post-event communication timelines to coordinate all parties including event
attendees and families, coaches, event staff, and vendors.
5 2007Betty & Money Yates Award | University of Virginia, Women's Lacrosse
5 2004ACC Champions | University of Virginia, Women's Lacrosse
5 2004NCAA DI National Champion | University of Virginia, Women's Lacrosse
5 2008NCAA DI Scholar Athlete | University of Virginia, Women's Lacrosse
photo, ad, advertising, advertising copy, art, agency, attention to detail, book, Branding, budget, business development, customer service, database, email, senior management, FTP, image, marketing strategies, marketing, market, marketing collateral, marketing and communications, network, press releases, processes, program management, promotion, sales, San, strategy, web content, articles