Knowledgeable marketing professional with 2 1/2years in developing, implementing and managing public relations strategies and activities. Superb communication skills with talent in developing innovative public relations and marketing strategies.
Skills
Strategic management
Event planning
Community outreach
Talented public speaker
Personable and friendly
Strong written and verbal communication skills
MS Office
Analytical
Work History
03/2013 to Current
Guest Experience ManagerIsle of Capri Casino Hotel – Boonville, MO
Managed and analyzed guest feedback daily through all mediums including website surveys, comment cards, social media, email or other modes of feedback.
Compiled and shared all feedback received in an organized presentation to unit Leaders and senior management on a weekly basis.
Identified areas of performance improvement that will have the biggest impact on improving customer service &/or operational efficiency.
Used root cause analysis to support unit leaders to identify systematic or operational guest experience inadequacies
Developed actionable goals, appropriate utilization of resources, tangible measurements, and audit follow up processes to close the loop on information gathered from guest's engagement.
Supported unit leaders with project development, competitor analysis, and the appropriate distribution of capital resources to be presented to the Vice President and the Executive Team.
Developed training programs for new hires and existing team members.
Managed internal, external and crisis communications.
Coordinated and managed sponsorships and sponsorship activation.
05/2011 to 03/2013
Guest Services Representative/Digital Marketing SupervisorIsle of Capri Casino Hotel – Boonville, MO
Researched, planned, and executed marketing promotions.
Managed social media accounts (Facebook, Twitter, Foursquare)
Coordinated advertising projects, including video and photo shoot
Worked in a dynamic environment with changing requirements and schedules that demanded creative, hard working, and dedicated individuals to be successful.
Consulted with advertising agencies to arrange promotional campaigns in all types of media.
Drafted and edited content for organizational publications, including employee newsletters.
Achieved company objectives by leveraging internal resources and collaborating with colleagues.
Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
Represented the organization to customers and the public.
Coordinated and managed sponsorships and sponsorship activation.
05/2010 to 08/2010
InternAmerican Cancer Society – St. Louis, MO
Education
May 2011
Bachelor of Science: Business Administration-Marketing University of Missouri - Columbia, MO
