I am an accomplished marketing executive and people leader with several years of progressive CPG brand management experience delivering results on iconic brands including TYLENOL(R) and SPLENDA(R). I have led domestic and global marketing teams of up to 25 people. I believe that great work comes from great teams who know they are being developed and are valued.
Product line expansion
Jan 2014 to May 2014 Johnson & Johnson Talent Acceleration Process TAP Smith College Leadership Consortium
2 week Women's Leadership Training- August 2012
Johnson & Johnson Health Care Systems' Seminar in Leadership Development - October 2010
The Leadership Edge: A Smith College Custom Program - October 2009.
Nov 2012 to Current Johnson & Johnson Consumer Healthcare － Fort Washington, PA
Group Brand Director, Nutritionals Franchise and SPLENDA Global Franchise
Responsible for strategy and development of 4 brands totaling $350MM NTS and over $800MM Retail - Brands include SPLENDA®, NECTRESSE , LACTAID® and BENECOL®.
Named Director of SPLENDA® Global Franchise in 2014.
Leading the Global execution of the SPLENDA strategic plan including new proactive PR campaign which has improved brand favorable sentiment 10pts in first 12 months and a global packaging refresh which in consumer testing improves perceptions on all key measures.
Directed the strategic development and execution of the SPLENDA® 365 Sweet Swaps digital/social campaign.
Campaign received recognition in the NY Times as well as at Advertising Week 2014 as a content marketing success story.
Program resulted in over 2 Billion media impressions and an improvement of key measures: Purchase Intent +2.6%, Smart way to reduce Sugar +2.8%.
Delivered 2014 Topline and Bottom-line financial commitments driven by executing 2013 Strategic Plans.
In 2013, led the development of the SPLENDA® 5 year Strategic Plan for North America redirecting the brand to focus on Sugar to grow category and share.
Work laid the ground work for the Global repositioning of SPLENDA®.
Led the successful reorganization and integration of McNeil Nutritionals Marketing into J&J Consumer Healthcare in 2013, resulting in the highest Credo Scores among the CHC Franchises and is considered the benchmark in 6 categories including "Collaboration" (+ 13 pts), "Credo Values" (+ 11 pts), "Job Satisfaction" (+ 7pts).
Lead the Franchise Leadership Board that consists of Sales, Ops and Finance Directors.
Managing the overall development of a team of 9 Marketers (3 direct reports).
Successfully developed 2 SBMs and 1 BM to promotion.
Jan 2012 to Oct 2012 McNeil Nutritionals, LLC － Fort Washington, PA
Group Brand Director, SPLENDA® No Calorie Sweetener and NECTRESSE Natural No Calorie Sweetener
Responsible to lead the turnaround for the SPLENDA Brand in a strong cross-functional environment with the launch of Monk Fruit, the newest Naturals sweetener to hit the LCS category since Stevia.
Launched NECTRESSE Natural No Calorie Sweetener with Copy scoring in top 1% of ASI database and among top 5 Ads ever tested, ACV over 70%, and over 100MM PR impressions generated in partnership with Celebrity Lisa Ling.
Developed a new SPLENDA® campaign which scored in the Top 5% of the ASI database.
Managed the overall development of a team of 7 Marketers (3 direct reports).
Successfully developed 1 SBM to acceptance in the J&J International Development Program and 1 BM to promotion.
Group Brand DirectorNov 2010 to Dec 2011 Pediatrics and Specialty Franchise
Responsible for development and execution of yearly business plans and long-term strategic plans for 8 brands totaling $700MM, including Children's TYLENOL® & MOTRIN®, MOTRIN® IB, IMODIUM®, ROLAIDS®.
Lead cross-functional teams including Sales, Supply Chain, Finance, and Regulatory Affairs to guide business operations and deliver key financial and marketplace objectives specifically focused on the re-launch of all brands.
Completed full blown CRM Agency search to find the best partner for the Children's TYLENOL® and MOTRIN® relaunch resulting in partnership with Ogilvy One.
Process completed in less than 3 months while developing a new Brand Manager.
Responsible for the development of the Franchise as a team, creating an environment of teamwork, learning and advancement.
Developed a Franchise Team Vision and Mission.
Manage the development of 4 BMs and 6 ABMs.
Jan 2010 to Dec 2011 McNeil Consumer Healthcare － Fort Washington, PA
Senior Brand ManagerJan 2010 to Nov 2010
Responsible for TYLENOL® Franchise and Extra Strength TYLENOL® strategy, communications, and financials.
Led the development of TYLENOL® Franchise Business Plans that allowed for a separate Extra Strength TYLENOL® Business Plan building on our Head Pain leadership and forging a focus on Safety in 2011.
On-boarded a new Advertising and Media agency acting as an additional support for Group Brand Director to Agency SVP as his team was established and came up to speed on our consumers and overall business.
Led Agency search for TYLENOL® Franchise Promotions resulting in new relationship with Rivet Global.
Key member of the Recall Action Team working closely with our creative agency and McNeil IT in the development of consumer facing communications on company and brand websites that related to the January and June 2010 recalls.
Manage the development of 5 Associate Brand Managers ranging in experience; developing one Associate to promotion.
Senior Brand ManagerApr 2008 to Dec 2009 PEPCID® Franchise
Responsible for delivering the PEPCID® Franchise consumer and trade strategy, communications, and financials.
Owned the brand P&L which over-deliver top-line (+3%) and deliver bottom-line 2009 Business Plan commitments.
Led the strategic and creative development of the 2009 PEPCID® COMPLETE® re-launch advertising.
Scored above average on Persuasion and Recall on both :30 and :15 executions.
After only first month on air, the new ad resulted in sales growth for first time in 14months.
The ad later won the 2010 OTC Perspectives GOLD for Best Branded TV.
Lead Marketing role in the development of and participation in Group Company Chairmen Executive Committee meetings.
Manage the development of 5 Associate Product Directors ranging in levels and developed one Associate to promotion.
Feb 2008 J&J Merck PPI Innovation Project
Apr 2007 to Dec 2010 Johnson & Johnson Merck Consumer Pharmaceuticals － Fort Washington, PA
Senior Brand ManagerApr 2007 to Apr 2008 PEPCID® Innovation
Responsible for all aspects of Project IPOD, J&J Merck's foray into the PPI sub-category.
Led category and brand financial evaluation that secured project approval and funding to pursue contract with manufacturer.
Created a Sales Leadership Team consisting of key Sales Directors to build launch sell-in plan and trade strategies.
Developed sub-brand positioning; collaborated with base brand Product Director ensuring alignment to Franchise positioning.
Jan 2007 to Jan 2010 J&J Organizational Development
Talent Link - Director Lead for cross campus Talent development for CHC and Nutritionals 2012-present
Undergraduate Recruiting - Brand Manager Lead for Marketing Co-ops on Fort Washington Campus Pitched a formal Marketing Co-op program at Villanova resulting in 4 Co-ops per year and 1-2 offers to J&J.
Brand ManagerJun 2005 to Apr 2007 VIACTIV® Calcium and Multi-Vitamin Supplements
Led the strategic and creative process for the brand's first ever Franchise Advertising.
Drove the VIACTIV® Flavor Glides in-market launch; set the overall strategic vision for VIACTIV® Supplements.
Piloted VIACTIV's new Agency Model driving toward the brand's first integrated creative process and execution.
Managed the development of 3 Associate Product Directors; developed one Associate to promotion.
McNeil Associate Brand Manager Training - Brand Manager leadJan 2005 to Jan 2006
Sep 2004 to Apr 2007 McNeil Nutritionals, LLC a Johnson & Johnson Company － Fort Washington, PA
Brand ManagerSep 2004 to Dec 2006 BENECOL® Cholesterol Lowering Spread
Managed the brand P&L to both bottom line and top-line commitments driving consistent profitability.
Partnered with Sales Strategy to update the BENECOL® Spread trade strategy resulting in 4 of 5 top accounts growing in sales.
Conducted test market for BENECOL® Smart Chews.
Evaluated the opportunity and recommended to management not to launch nationally.
TYLENOL® 8 Hour Olympics Campaign
Named as a Top OTC/Consumer Healthcare Marketer of 2010 by OTC Perspectives, Inc.
Executive Training by Nomination.
Associate Brand ManagerApr 2003 to Sep 2004 TYLENOL® 8 Hour
Set vision and objectives for the 2004 Olympics program resulting in TYLENOL® 8 Hour's highest share week since launch and a 40% sales lift.
Partnered with U.S.
Olympic Committee as the "Official Supplier of Pain Relief Products to the 2004 U.S Olympic Team".
Developed the creative strategy and executions for 2004 general market media including the Olympics campaign advertising.
Led the execution of 18 Marathon sponsorships increasing usage of TYLENOL® 8 Hour by marathoners from 14% to 32%.
Associate Brand ManagerOct 2002 to Apr 2003
Created and analyzed the Children's TYLENOL® Upper Respiratory financial forecast leveraging FAN data.
Led the first Johnson & Johnson Baby Week promotion securing off-shelf display and incremental shipments of over $500M.
Team MemberJan 2002 to Jan 2007
Associate Brand ManagerAug 2001 to Oct 2002 Partnered with Time Inc
Developed the strategic overlay and creative layout of the monthly mailings based on the brands' promotional calendars.
to profile our consumers and laid the ground work for the TYLENOL® Health Magazine Retail Program.
Associate Trade Marketing ManagerMay 2000 to Aug 2001
Key liaison between Sales and Marketing; interpreting and communicating strategies to Sales to ensure flawless execution at trade of all key Consumer and Trade promotions, including the management of over $10MM in Bonus pack allocations.
Analyzed historical trade promotions that resulted in bringing back The TYLENOL® Scholarship after a 2 year hiatus; re-launched to focus on students in medical/healthcare fields of study.
Jul 1998 to Sep 2004 McNeil Consumer Healthcare － Fort Washington, PA
MAPPS Business Consultant and Category AnalystJul 1998 to May 2000 TYLENOL® and PEPCID® Franchises
Analyzed Analgesic, Digestive Health and Upper Respiratory categories to effectively create and improve category assortment at McNeil Top 10 Retailers.
Created and sold in shelf set plan-o-grams that were developed based on consumer decision trees
Awards and Recognition
Advertising Week 2014 Panelist - invited to speak on SPLENDA® Sweet Swaps as a content success story
Johnson & Johnson.
Merck 2009 Stanley Gottlieb Award Recipient
Johnson & Johnson Standards of Leadership Awards.
July 2011: Children's TYLENOL Advisory Committee Meeting Preparation.
November 2010: Efforts surrounding the 2010 Adult TYLENOL® Recall.
Education and Training
Masters, Business Administration, ManagementSeptember 2004LaSalle University － Philadelphia, PABusiness Administration, Management
Bachelor of Science, Business Administration, Marketing and CommunicationsMay 1998Villanova University － Villanova, PABusiness Administration, Marketing and Communications