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Global Director Marketing and Communications Resume Example

Resume Score: 90%

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GLOBAL DIRECTOR MARKETING AND COMMUNICATIONS
Summary
Senior marketing and communications professional with more  than 15 years of experience in integrated internal and external corporate marketing, communications, public relations and executive coaching with a focus on the energy industry. A competent strategist capable of developing innovative campaigns designed to facilitate competitive growth and improve brand reputation. Possesses excellent interpersonal, communication and negotiation skills with the ability to influence decisions and help develop positive relationships at all levels both internally and externally.
Highlights
  • Excellent written and verbal communicator
  • Change management
  • Media relations training
  • Financial communication
  • Print and electronic media
  • Strategic planning
  • Compelling public speaker
  • Event planning
  • Master of SEO and Social Media
  • SharePoint Expert
  • Media relations training
  • Financial communication
  • Public relations expert
  • Project management
  • Go-to-market strategy development
  • Media relations
  • Cross-functional team leadership
  • International Experience 
Experience
EMAS CHIYODA Subsea ECSHOUSTON, TXGlobal Director Marketing and Communications04/2016 to Current

A leading contractor in offshore engineering and construction with $1.5 B in revenues (Subsidiary of CHIYODA Corporation with $5B in revenues) Develop and execute annual marketing and communications strategy to position new company, Collaborated with advertising and promotion managers to promote products and services. Analyzed performance of all marketing programs to identify the best opportunities for optimization. Promoted brand awareness through SEO optimization and attractive web design. Wrote creative and engaging briefs for internal and external agencies. Worked effectively in a heavily cross-functional, fast paced environment. Managed, mentored and developed a team of 6. Spearheaded the creation of blogs and social media content. Produced engaging online marketing campaigns. Led concept development and organized sales and operations resources. Partnered with internal stakeholders to define marketing program requirements. Managed all company customer engagement campaigns. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Planned and managed budgets in excess of two million dollars. Position ECS as a leading industry innovator and thought leader to support business strategy and objectives and provide CEO/executive team communications counsel.

  • Spearhead development of new corporate branding including global messaging, roll-out and launch Create and execute global communications plan using multiple channels for global staff and offshore vessels and led rollout of brand/reputation management course for employees.     Launched integrated new corporate vision, mission and business objectives Lead development and project management of all marketing materials including new brochures, website, corporate video, and social media pages to support commercial and tendering objectives Closely monitor progress toward key marketing metrics, raising awareness of the brand, exploring new markets and creating advertising campaigns Formulate and implement the strategic marketing and communications plan to address both internal and external requirements Manage all advertising campaigns to facilitate business growth and development Utilize extensive expertise to identify and manage a value adding portfolio of communication channels to optimize exposure and raise awareness of the business Draft and disseminate press releases and communicate regularly with the media to publish feature stories, advertisements and case studies Create content for employee SharePoint portal and global newsletter to engage and educate employees Founder and co-chair of Corporate and Social Responsibility Committee establishing and leading programs throughout all global locations.
EMAS GROUP | EMAS CHIYODA Subsea01/2011 to Current
EMAS GROUP | SINGAPOREGlobal Vice President of Marketing and Communications01/2011 to 01/2016
  • Asia Pacific's largest offshore support contractor with $6 B in combined group revenues Led global corporate communications strategy including media and investor relations, advertising, internal communications and corporate positioning and brand management.
  • Developed and executed global marketing, public relations and expansion strategy for the largest offshore construction company in Southeast Asia and the Group's five business units.
  • Managed a $10M budget and in-house team of 12 marketing and communications professionals.
  • Advised, supported and counseled CEO and senior executives on strategic communications.
  • Managed third party vendors and agencies on six continents.
  • Communications advisor to global integration team for ~$500M transformational acquisition Led development of communications campaigns supporting launch of six new vessels, two company IPOs, Discovery Channel's Mighty Ships series, 100 global tradeshows, press conferences and media partnerships Worked closely with the Managing Director on speeches, presentations and employee and client messages Wrote and implemented a company style guide, communication policies and crisis response management procedures Developed messaging and presentations for investor relation Oversaw and attended industry events including negotiation, organization and promotion Negotiated contracts and managed relationships with agencies and vendors Communications and executive advisor to global management team Established Group's first integrated social media plan with strategic initiatives and monitoring, implementing automated updates and metrics across all channels Created and executed a successful global internal mission and vision launch campaign through a series of video, microsite, presentations and town hall meetings Cultivated strong media relationships with: Discovery Channel, 60 Minutes, CBS News, New York Times, Straits Times and the Wall Street Journal and industry trade magazines resulting in positive coverage and industry articles on EMAS and its subsidiaries Project manager and editor of a 20th anniversary book and historical video detailing the company's history - published in 2012.
JDR OffshoreHOUSTON, TXGlobal Corporate Communications Manager02/2007 to 02/2011

Leading subsea cable manufacturer Led global corporate communications strategy including media, advertising, internal communications and corporate positioning and brand management for leading high voltage subsea power cable and umbilical manufacturer.

  • Led development of revised messaging and positioning, re-branding and advertising strategy following launch of renewable energy product.
  • The 6-month campaign resulted in cable orders for the two largest wind farms in the world, and the world's largest wave energy farm.
  • Wrote, distributed press releases and articles to enhance exposure Creation of content for company marketing materials including brochures, advertising and the company's website Monitored web activity and maximized Search Engine Optimization (SEO) technique to ensure the website ranked high within our peer companies Developed and implemented an internal global employee communications campaign which resulted in higher employee engagement, as reflected in annual survey of employees Listed among the top 100 fastest growing, private equity backed companies in the UK (Sunday Times - London) 2009, 2010.
  • Queen's Award for Enterprise in 2010 (UK) In recognition of the company's success in International Trade from April 2006 to March 2009 Organized several client engagement events to launch and inform clients about a new factory for larger high voltage subsea and wind farm cables resulting in a record number of orders Bluewater Energy Services.
Marketing and Communications Manager02/1996 to 02/2007

AMSTERDAM, NETHERLANDS Established offshore floating production and engineering company Defined/shaped newly created position responsible for researching and identifying strategic marketing, PR and communications initiatives to create brand awareness and develop key media messages across the organization and throughout various business units worldwide.

  • Led major re-branding initiative and oversaw the development of press releases, company websites, intranet, advertisements, investor presentations, multimedia, brochures, technical papers, annual reports, etc.
  • Successfully launched a new LNG re-gasification business unit Directed crisis communications, reputation management and corporate responsibility initiatives Advised/supported President and senior executives on strategic communications Revitalized a failing business unit with an integrated communications campaign targeting new markets Project manager and co-author (with the CEO/President) of a 25th anniversary book detailing the company's history - published in hardback in 2005 Oversaw special event planning including press conferences, product launches, trade shows, ribbon-cutting ceremonies, investor road shows and job fairs.
FMC SOFECHOUSTON, TXProject Administrator02/1994 to 02/1996

Leader in the development and global supply of Single-Point Mooring (SPM) systems Responsible for all administrative and contractual project details for large Brazilian FPSO project.

  • Coordinated with project manager and team to record and track all specifications, drawings, field information and client communication.
  • Provided full support and assistance to project manager from pre-design through project closeout.
  • Contract administration Managing/tracking subcontractor billing, change orders and contracts Using MS Access to enter information and track documents, correspondence and drawing approvals Organizing job folders, vendor reports and weekly reports Obtaining and maintaining insurance certificates required for projects Completing proposals for distribution Provide customer service by phone and in correspondence Provide support and assistance to team members Assist project manager in all aspects of running a successful project and communicating with the team, subcontractors and clients.
Education
Bachelor of Science:Economics and Business Communications SociologyEureka College, Eureka, IlEconomics and Business Communications Sociology
Professional Affiliations
International Association of Business Communicators (IABC),The Public Relations Society of America (PRSA), American Advertising Federation (AAF), Society of Petroleum Engineers (SPE), Houston Business Marketing Association (BMA)
Skills

  • Sales Software: Salesforce.com, ConstantContact
  • Desktop Publishing Software: Photoshop, Illustrator, HTML
  • Wordpress content management
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • EMAS CHIYODA Subsea ECS
  • EMAS GROUP | EMAS CHIYODA Subsea
  • EMAS GROUP | SINGAPORE
  • JDR Offshore
  • FMC SOFEC

School Attended

  • Eureka College

Job Titles Held:

  • Global Director Marketing and Communications
  • Global Vice President of Marketing and Communications
  • Global Corporate Communications Manager
  • Marketing and Communications Manager
  • Project Administrator

Degrees

  • Bachelor of Science : Economics and Business Communications Sociology

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