Global Director Marketing and Communications Resume Example

• Asia Pacific's largest offshore support contractor with $6 B in combined group revenues Led global corporate communications strategy including media and investor relations, advertising, internal communications and corporate positioning and brand management.
• Developed and executed global marketing, public relations and expansion strategy for the largest offshore construction company in Southeast Asia and the Group's five business units.
• Managed a $10M budget and in-house team of 12 marketing and communications professionals.
• Advised, supported and counseled CEO and senior executives on strategic communications.
• Managed third party vendors and agencies on six continents.
• Communications advisor to global integration team for ~$500M transformational acquisition Led development of communications campaigns supporting launch of six new vessels, two company IPOs, Discovery Channel's Mighty Ships series, 100 global tradeshows, press conferences and media partnerships Worked closely with the Managing Director on speeches, presentations and employee and client messages Wrote and implemented a company style guide, communication policies and crisis response management procedures Developed messaging and presentations for investor relation Oversaw and attended industry events including negotiation, organization and promotion Negotiated contracts and managed relationships with agencies and vendors Communications and executive advisor to global management team Established Group's first integrated social media plan with strategic initiatives and monitoring, implementing automated updates and metrics across all channels Created and executed a successful global internal mission and vision launch campaign through a series of video, microsite, presentations and town hall meetings Cultivated strong media relationships with: Discovery Channel, 60 Minutes, CBS News, New York Times, Straits Times and the Wall Street Journal and industry trade magazines resulting in positive coverage and industry articles on EMAS and its subsidiaries Project manager and editor of a 20th anniversary book and historical video detailing the company's history - published in 2012.

Leading subsea cable manufacturer Led global corporate communications strategy including media, advertising, internal communications and corporate positioning and brand management for leading high voltage subsea power cable and umbilical manufacturer.

• Led development of revised messaging and positioning, re-branding and advertising strategy following launch of renewable energy product.
• The 6-month campaign resulted in cable orders for the two largest wind farms in the world, and the world's largest wave energy farm.
• Wrote, distributed press releases and articles to enhance exposure Creation of content for company marketing materials including brochures, advertising and the company's website Monitored web activity and maximized Search Engine Optimization (SEO) technique to ensure the website ranked high within our peer companies Developed and implemented an internal global employee communications campaign which resulted in higher employee engagement, as reflected in annual survey of employees Listed among the top 100 fastest growing, private equity backed companies in the UK (Sunday Times - London) 2009, 2010.
• Queen's Award for Enterprise in 2010 (UK) In recognition of the company's success in International Trade from April 2006 to March 2009 Organized several client engagement events to launch and inform clients about a new factory for larger high voltage subsea and wind farm cables resulting in a record number of orders Bluewater Energy Services.

AMSTERDAM, NETHERLANDS Established offshore floating production and engineering company Defined/shaped newly created position responsible for researching and identifying strategic marketing, PR and communications initiatives to create brand awareness and develop key media messages across the organization and throughout various business units worldwide.

• Led major re-branding initiative and oversaw the development of press releases, company websites, intranet, advertisements, investor presentations, multimedia, brochures, technical papers, annual reports, etc.
• Successfully launched a new LNG re-gasification business unit Directed crisis communications, reputation management and corporate responsibility initiatives Advised/supported President and senior executives on strategic communications Revitalized a failing business unit with an integrated communications campaign targeting new markets Project manager and co-author (with the CEO/President) of a 25th anniversary book detailing the company's history - published in hardback in 2005 Oversaw special event planning including press conferences, product launches, trade shows, ribbon-cutting ceremonies, investor road shows and job fairs.

Leader in the development and global supply of Single-Point Mooring (SPM) systems Responsible for all administrative and contractual project details for large Brazilian FPSO project.

• Coordinated with project manager and team to record and track all specifications, drawings, field information and client communication.
• Provided full support and assistance to project manager from pre-design through project closeout.
• Contract administration Managing/tracking subcontractor billing, change orders and contracts Using MS Access to enter information and track documents, correspondence and drawing approvals Organizing job folders, vendor reports and weekly reports Obtaining and maintaining insurance certificates required for projects Completing proposals for distribution Provide customer service by phone and in correspondence Provide support and assistance to team members Assist project manager in all aspects of running a successful project and communicating with the team, subcontractors and clients.