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CONSUMER INSIGHT STRATEGIST / INNOVATION MANAGER Resourceful and innovative Cultural Strategist / Insights Manager offering expertise in trend research, relationship management, client services, market analysis, consumer preferences, presentations, story-driven deliverables, leadership, report generation, and problem solving. Recognized as one of the first female speakers in future-leaning trend insight, driving modern practices for companies, agencies, foundations, and Fortune 100/500 clients through expertise in consumer insight, strategic design, influential communications, and global workshops. Directly interact with world-class clients to solve challenges and business issues. Engage in daily client management and consulting while directing market research processes and visually impactful deliverables. Work on-site at client locations when warranted, and provide a pragmatic business consulting approach. Contribute to business decisions, respond to client requests, manage all phases of market research studies, coordinate team efforts around data interpretation and statistical analysis to identify key insights, and develop story-driven reports. Concisely translate data into stories, including specific outcomes, opportunities, and recommendations. Provide ongoing macro-consumer trend perspectives, both in formal presentations and as an internal consultant. Develop new analysis designs and create repeatable, scalable processes to improve decision-making. Offer outstanding verbal and written communication skills, and exemplary consumer insight generation techniques.
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Aon Corporation – Norwalk, CT,
- STATEGIC INSIGHT AND CLIENT DEVELOPMENT Conceptualized and started the company to develop content on how to comprehend trends and establish future work processes in the areas of product, services, brand engagement, business innovation, and consumer awareness.
- Recognized as a leading expert in generational comprehension.
- Directly engage with clients to deliver research content on the latest consumer and market innovation.
- Recognize opportunities and secure clients in the Fortune 100/500 space.
- Deliver presentations to an average of 20+ clients, completing an average of 100 engagements to date comprised of reports, exhibits, and educational information.
- Design consumer insight research approaches, both qualitative and quantitative, geared toward understanding target markets, and develop innovation opportunity spaces in the market landscape.
- Currently providing strategic insight for two consultancies in Austin that are engaged in design and technical innovations research.
- Organize and manage global teams for higher content output, production and delivery.
- Engage in extensive research to create reports of client selected topics, including SMART technology, and containing a strategic planning addendum for content application in future design and brand engagement.
- Developed a process to address future thinking and research for client corporations.
- Design dynamic projects that directly influence business operations on a global basis to make a significant difference in the culture a company is building through products and services heading into the future.
- Present a history of serving notable clients such as Apple, Dell, Google, IDEO, Hearst Magazine, Media NYC, Hyundai, Chamberlain, HGTV, and Yale University.
- Led intimate team ideations for greater company output for Absolut Sweden, Seoul National University of Design, BMW Innovation Germany, and The Marketing Arm.
- Served as the content manager and consultant/curator for Impactmania.com, engaging in interviewing, editing, and writing of multiple interviews included on global web platforms, within books, and at exhibits for the organization recognized by the United nations as driving new forms of female leadership across the globe.
- Developed business clients and readership across the global for trendwatching.com, researching, designing and presenting the latest trend insights at pivotal conferences, and to leading brands in Europe, the US, LATM, EMEA, and Asia with over 1K clients within a readership across 80 countries.
Amot – Houston, TX,
- Engaged in research to design multiple strategy presentations utilized across several offices for the advertising agency.
- Traveled between three offices to deliver presentations on the latest trends in culture, digital, lifestyles, and consumer choices, and also provided information via Zoom when travel was not feasible.
- Recognized as a key trendwatcher and innovative educator in bringing information and content to strategists to improve service to their individual clients.
- Analyzed specific industries as assigned, engaged in project planning, wrote briefs, and consistently served client needs.
The Evergreen State College, University of Colorado - Olympia, WA
Transferred two years of credits from the
- Digital Leadership Workshop; Leadership Course – Robert Redford Foundation; Masters Level Strategic Thinking Course; Master Level Systemic Design Course AFFILIATIONS: MIT Panel Review (Panel by Invitation Only) TECHNOLOGY: MS Office, Adobe Creative Suite PRESENTATIONS AND KEYNOTE ADDRESSES Northern Glow Finland – Inspiring Business Leaders Post-Covid: https://bit.ly/3g108uV Sustainable Brands Istanbul – Delivering the Good Life Post-Covid: https://bit.ly/2ZVnkoT Hyundai America – Inspiring Cross-Category Teams in Innovative Thinking: https://bit.ly/345BV0P Keynote iMedia Australia eCommerce Trend Education: https://bit.ly/3pgg7ZU Trend Portfolio: https://bit.ly/3suQ2Ip RECOGNITION Recognized as one of Forbes Top Female Futurists Member of the Femme Futurist Society Recipient of the Global Branding Award – Mumbai Received a feature in Berlin’s Page Magazine on Nike Retail Design Communication Art and Print Magazine Coffee People Packaging Design.
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Resume Overview
School Attended
- The Evergreen State College, University of Colorado
Job Titles Held:
- GLOBAL DIRECTOR
- TRENDWATCHER
- DIRECTOR
- GRAPHIC DESIGN COMMUNICATIONS SPECIALIST
Degrees
- BACHELOR OF ARTS
- POST-BACHELOR
- Strategic Thinking; Digital Culture; Leadership
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