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FREELANCER
Professional Profile
Accomplished PR and Marketing Manager with a proven track record and 10+ years of digital marketing (including content creation and marketing, e-mail marketing, PPC, SEO), public relations, event and tradeshow management, account management, sales, advertising and marketing management experience. Creative, persuasive, driven leader that is able to "think outside of the box" to come up with ideas and strategies. 7-3-7-3 on Kolbe Index (high score for business leadership capability and problem-solving). Tech, B2B, e-commerce and online gaming experience.
Qualifications
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Relevant Experience
Increased annual sales by 300% through strategic marketing campaigns (for Payelp and Xsolla)
Experience
FreelancerSep 2014 to Current
EPRIME GLOBAL, Coastal Environments, Pure Beauty Skincare & More － City , STATE
EPRIME GLOBAL, Coastal Environments, Pure Beauty Skincare & More － City , STATE
- PR, Digital Marketing, Web and Graphic Design Freelancer
- Digital marketing (blogging, SEO, PPC), social media marketing and public relations management for EPrime Global, as well as brand identity, graphic design and web site design for Coastal Environments (a coastal oceanographic engineering firm in La Jolla) and Pure Beauty Skincare.
- Press clippings available, along with web design and content portfolio (http://h2digitalmarketing.com/case-studies)
Marketing & PR DirectorNov 2012 to Aug 2014
Payelp － City , STATE
Payelp － City , STATE
- Created brand identity, designed and maintained web site, created marketing collateral such as the logo, event banners, newsletters and brochures for online gaming monetization company.
- Maintained the blog and handled all online marketing and SEO efforts, focusing on generating optimum ROI for this e-commerce company based out of St. Petersburg, Russia.
- Event management for company events including GDC (Game Developer's Conference), Casual Connect, Video Game Monetization Summit, Gamescom (Germany) and more- scouted events, created budgets, worked with vendors (design/printing, etc.), deliverables.
- Coordinated and managed trade shows/expos, which included working with the on-site expo team, the press (including press releases and follow-up stories with the media) and speakers at the event; I wrote the panel discussion questions, coordinated speakers and personally moderated many events.
- Portfolio available of design and press clippings; Social media marketing management: Twitter, Facebook, LinkedIn and more.
- Under my marketing and brand management leadership, the company grew within the U.S. market and acquired several (new) multi-million dollar accounts as well as VC buyout interest.
PR and Marketing ManagerJun 2011 to Jul 2012
Xsolla － City , STATE
Xsolla － City , STATE
- Started as a PR Specialist and became the department head within 8 months for this Russian-based online gaming monetization company that was looking to grow within the United States.
- Collaborated with journalists and prepared and distributed press releases/news pitches.
- Event management for company events including GDC (Game Developer's Conference), E3, Gamescom (Germany) and more- scouted events, created budgets, worked with vendors (design/printing, etc.), deliverables.
- Coordinated and managed trade shows/expos, which included working with the on-site expo team, the press (including press releases and follow-up stories with the media) and speakers at the event; Managed design team for on-site signage and inserts, trade show booth design and also personally did various designs of banners, signs and handouts for events.
- Portfolio available of design and press clippings.
- Marketing management, which included digital marketing such as content creation and distribution, social media marketing, working with outside vendors and designers operating within brand guidelines.
Owner- Web/Graphic Designer & SEO SpecialistFeb 2007 to Mar 2011
NORTHSTAR CREATIVE DESIGN － City , STATE
NORTHSTAR CREATIVE DESIGN － City , STATE
- Owned a small design and SEO company (freelance) designing brochures, corporate presentations, web sites (HTML) and SEO/online marketing including local and national search engine optimization for sites.
- Portfolio available.
Jr. Media Negotiator/BuyerJan 2006 to Jan 2007
EVANS, HARDY + YOUNG/EH + Y MEDIA Jr. Media Negotiator － City , STATE
EVANS, HARDY + YOUNG/EH + Y MEDIA Jr. Media Negotiator － City , STATE
- Negotiated rates and scheduled media buys for my clients (media buying & planning position) by researching demographics and Nielsen ratings (Reach & Frequency); familiar with SmartPlus software, Neilsen.
Education
Bachelor of Arts, Advertising2002MICHIGAN STATE UNIVERSITY － City, State
Additional Specialization Certificate in Public Relations
Graduated With Honor
Member of Phi Sigma Pi National Honor Fraternity
Skills
- Strata/Stellar
- Nielsen Ratings
- Proofreader (AP Style) & Copywriter
- Software: Microsoft Office (Word, Excel, PowerPoint), Adobe Photoshop, Illustrator, Dreamweaver, After Effects
- WordPress CMS
- Public Relations (Press release writing, distribution, pitching and monitoring)
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Resume Overview
School Attended
- MICHIGAN STATE UNIVERSITY
Job Titles Held:
- Freelancer
- Marketing & PR Director
- PR and Marketing Manager
- Owner- Web/Graphic Designer & SEO Specialist
- Jr. Media Negotiator/Buyer
Degrees
- Bachelor of Arts , Advertising 2002
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