A dynamic and innovative entrepreneur with extensive sales and marketing experience in the retail fashion industry. Proven success developing and executing promotions to build business and revenue. Strong interpersonal,writing and creative skills combined with a strong work ethic.
Desire to develop current skillset in a work environment that encourages relevant professional growth.
Highlights
Marketing - Ability to promote business and build brand recognition through creative design of print materials, promotions, events and social media
Management - Capable of defining needs, working within a budget and executing projects within time constraints
Social Media - Use of e-commerce platforms (shopify and shoptiques), Instagram, Facebook, Five Stars, Pinterest and Mailchimp to build customer base and sales
Communications - Excellent presentation, writing and interpersonal skills. Flexible and able to quickly adapt in order to meet objectives
Business Growth - Built an independent women's specialty store from the ground up and successfully operated for over 13 years
Community Outreach - Active involvement in community fundraising events and fashion shows including Festival of Trees, Ballet Idaho, and Wine Women & Shoes
Experience
Founder, 08/2003 to Current Whole Foods Market – Portola Valley, CA,
Founded Ruby Lou, an independent women's clothing boutique. Built a loyal customer following and new business by creating a consistent niche market while adapting to current trends.
Operations management including annual sales projections, managing budget, open to buy, merchandise buying, inventory management, staff hiring and scheduling.
Create and develop consistent branding of store. Plan and execute sales and marketing strategies aimed at both customer loyalty and new business.
Continual focus on in store promotions, community events, social media and charities.
Collaborate with manufacturers and vendor partnerships to promote store while upholding integrity of their brand as well as Ruby Lou.
Assistant to CEO and CFO | Marketing Specialist, 1998 to 01/2001 Agri-Beef Company – City, STATE,
Administrative assistant to the CEO and CFO.
Designed and created marketing print materials for several divisions within the company. Emphasis on uniqueness of each subsidiary while simultaneously keeping the Agri-Beef brand cohesive. This included logo design, brochure and ad layout, art/photography direction, and written content of pieces.
Created company wide newsletter for all subsidiaries.
Department Manager, 01/1989 to 01/1995 Nordstrom – City, STATE,
Management, sales and training experience in a highly competitive environment.
Promoted to the highest volume department in the company.
Consistently exceeded department goals and was ranked the number one Individualist Department in the company.
Responsibilities included managing a sales team of over 25 women, merchandising, event planning, meeting sales objectives and providing feedback to buyer.
Soft skills included strong communication skills with clientele and sales staff, ability to motivate staff to achieve sales goals and create an energetic supportive environment within the department.
Education
Bachelor of Science: Organizational Communications, Expected in University of Idaho - Moscow, Idaho GPA:
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