To acquire a health coaching position and utilize my knowledge in health and fitness to instruct clients on adopting a healthy lifestyle Over 23 years of experience in marketing communications Ability to lead and coordinate several projects simultaneously Over 9 years event planning coordination Excellent interpersonal and verbal communication skills for effective client interaction Experience working both independently and in a team-oriented, collaborative environment Experience in strategic and financial planning Proven competency in Salesforce (CRM system), Convio (online fundraising and marketing software system), Excel, MS Word, Outlook and others as determined by project. Experience in public speaking and presentation skills Fitness management Extensive experience advising clients on lifestyle changes, including physical fitness, diet, health and wellness, and stress management
02/2014 to Current
Field Marketing CoordinatorEvent 360, Inc － Chicago, IL
Plan, manage and execute local recruitment efforts for the Susan G.
Komen Twin Cities 3-Day in order to reach aggressive sales goals Provide support to maximize event attendance and fundraising performance through in-market programs-live engagement, outreach opportunities, targeted team building and social interaction.
In-depth understanding of the databases used to analyze walker demographics to strategically determine where to focus local recruitment efforts.
Builds relationships with key groups and leaders within the community to generate new teams and walker registrations
Partner with the Communications department to ensure local activity details are effectively provided to the walker community.
Manage projects to assigned timelines while also completing assigned team tasks
Help to implement on-event staffing plan
Secure all event entertainment as well as procurement of goods and services used to enhance the participant experience
Engage community support along the 3Day route- including businesses and residents
Ensure a positive participant experience and maintain a customer service orientation
Perform as a member of the on-event staff on other events as needed throughout the year.
02/2008 to 01/2014
Program ManagerYMCA of Greater Twin Cities － Eagan, MN
Personal Training Dec.
14 Provided leadership and direction for a variety of branch healthy living programs Promoted, sold and educated staff, members and community participants on the benefits of participating in key healthy living programs to maximize revenue potential and increase member retention.
Responsible for developing, managing and implementing all revenue based wellness/fitness programs for the club.
Total annual revenue for these areas exceeded $200K.
Hired, trained, coached and evaluated fitness staff Implemented an internal sales/lead generation process with personal trainers in order to connect with members and grow personal training sales.
Department saw over 24% growth over 2011 under my leadership.
Ensured a high level of customer service which enhanced the member, guest and program participant experience and satisfaction.
Served as a member of the branch management team performing specific duties which support the overall success of branch operations.
Managed department budget to assure financial and program services are attained Maintained relationships with fitness equipment suppliers and vendors Directed and coordinated marketing activities and policies to promote products and services.
Consulted with buying personnel to determine projected demand for products and services.
02/2008 to 11/2010
Certified Personal Trainer then promoted to program manager.
02/1994 to 08/1999
Account ExecutiveMilwaukee Journal Sentinel － Milwaukee, WI
Managed and supervised a team of 6 advertising sales representatives ensuring individual sales goals were met.
Oversaw daily operations of team, prompt resolution of conflict, motivation and fostering staff development Wrote advertising copy for newspaper advertisements, magazine advertisements and direct mail pieces Coordinated distribution of niche products throughout the City of Milwaukee Sold advertising to new and existing customers through innovative approaches Maximized internal and external customer satisfaction Coordinated newspaper special sections including marketing layout, editorial content, distribution and final production of section.
Cold calling and telephone sales.
Bachelor of Arts: Communications Public Relations MarketingMarquette University － Milwaukee, WICommunications Public Relations Marketing
advertisements, advertising, advertising copy, advertising sales, benefits, Budget development and management, Budget, Cold calling, content, customer satisfaction, customer service, databases, Dec, direct mail, direction, editorial, E-mail, Special events, financial, focus, fundraising, layout, team building, leadership, managing, marketing, market, Natural, newspaper, personnel, Persuasive, policies, procurement, recruitment, sales, staff development, staffing, Strategic, Strategic marketing, telephone, time management, Trainer