Results-oriented Retail Merchandiser who leverages solid market knowledge and creative business strategies to maximize product profitability. Handled departments of multi-million dollar volume, promoted from Assistant to Senior Buyer within 3.5 years, trained and developed Assistant and Associate Buyers. Primary focus in Shoes and Accessories line development, sourcing and merchandising but also experienced in Home, Cosmetic/Fragrance, Intimate Apparel, Swimwear and Knitwear.
Budgeting / Cost
Control / OTB
New Product &
Strong computer skills, esp. Microsoft Office
Extensive experience handling 1500+ skus
Vendor Development & Retention
Market Research & Trend Analysis
Staff Training & Development
Highly organized, detail-oriented
to Current Merchandising Consultant – New York,
Act as merchant for start up ecommerce retail companies.
Create online shopping categories for website.
Upload and create product content for each item sold on site.
Categorize product into web categories.
Choose feature items for homepage/emails.
Direct photoshoots for homepage and email product shots.
Determine price points for all items on site.
to 05/2013 dELiA*s Retail Stores, dELiA*s Inc – New York,
Responsible for a volume of $9m; creating and executing all non-apparel merchandise strategies and assortments- including jewelry, handbags, hair accessories, tech, cosmetics, sunglasses, footwear & scarves/cw.
Managed 2 Assistant Buyers to ensure day-to-day tasks are completed and train and develop them for growth.
Analyzed weekly and monthly sales, inventory and on order and partner with planning and allocation with the goal of optimizing sales and minimizing markdowns and inventory liability.
Performed continuous competitor and market analysis through researching trends and comp shopping to discover new colors, materials, silhouettes or ideas and stay abreast of price points, promotions and assortments of competitors.
Created and directed visual merchandising strategies including floor plans and planograms for the non-apparel section of the floor to the visual team.
Partnered with Direct Merchant in creating a balanced assortment to give consistent customer experience wit.
to 02/2013 XSRE Retail Group – New York,
Jewelry, Hair Accessories & Cosmetics Accountable for 50% of the company's sales, amounting to $3m/annually.
Determine and spot trends and drive sales by creating and choosing items that sell and developing best selling items Continuously developed strong business partnerships with vendors, enabling me to quickly adapt and buy to all current merchandising trends for my business areas.
Attended all major industry trade shows to establish new business relations and keep up to date on the latest fashion trends and styles.
Reviewed sales and inventory levels on a daily basis to ensure that my categories are achieving their planned sales, margins, and inventory levels for the season.
Collaborated with my CEO to determine the best fixtures to display my products as we build out our new store concept.
Negotiated prices, terms, deliveries, turn time on re-orders, cancellations with 50+ vendors.
Established strong vendor relationships to maintain and support the business.
Set and recommended mark-up rates, mark-down rates and selling prices for merchandise.
Conferred with store managers to obtain information about customer needs and preferences.
Senior Buyer- Shoes, Accessories, Home, Cosmetics12/2006
to 02/2012 Signature Styles, LLC/ Spiegel & Newport News – New York,
New York Managed the line
development, sourcing and selection of all Footwear, Accessories, Basics
(apparel) and Home items sold online and in the Spiegel and Newport News
single brand Assistant Buyer to multi brand Senior Buyer within 3.5 years.
of +20% in Gross Demand $'s year to year comps from 2009 to 2010, +15% to 2010 plan in Shoes and Accessories, +30% 2009 vs. 2010, +25% to plan in Basic
Apparel, flat to LY and 2010 plan in Home.
and Seasonal Planning:
Responsible for a $15 million budget and +1500 skus; 20% of the company's sales.
development and roll out of the Spiegel Signature Fragrance and Cosmetic line.
development process for all footwear, handbags, jewelry & accessories
through direct overseas sourcing and domestic market goods
Apparel Design Team and Apparel Merchants to keep accurate coordination between
product selection and original trend identification.
Worked with the
Production Department and Stylists for Web and Catalog photo shoots to confirm
all samples are available and that all looks maintain brand integrity.
seasonal trends and analyzed key historical data to create a successful
Partnered with the
planning team to execute buys, determine seasonal pricing strategies, and
manage inventory levels.
Selected and planned
exclusive "Web Only" items to add freshness and trend items to
categories during peak season.
items and promotions for the website, landing pages and email concepts to
promote sales and conversion for my departments.
reviewed Spiegel and Newport News websites to verify that the product
information and images/swatches for all items on the website are listed and
Assistant Buyer- Accessories, Footwear, Lingerie, Hosiery, Swimwear 02/2004
to 12/2006 dELiA*s Retail Stores, dELiA*s Inc – New York,
Assisted in product selection and development for all non-apparel; total dollar volume was 10% of total company's sales or $8M in yearly sales volume.
Merchandiser of Hosiery and Candy styles.
Analyzed and reacted to business trends and reported all findings every week during our read and react meetings.
Provided all historical sales information and current costing information for the development of the merchandise strategies.
Created a purchase order tracking system for all merchants to use, to confirm on time delivery for all floorsets.
Managed and coordinated the product samples by cataloging and coding each style.
Ensured timely delivery of the merchandise through consistent communication and follow up with vendors and the distribution team.
Designed and implemented sales performance reports and daily evaluation reports of OTB, which were utilized by all business users.
B.S: Fashion Merchandising Management2003Fashion Institute of Technology-