Director Product Marketing Resume Example

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(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Seasoned professional with hands-on experience across the spectrum of marketing: from conducting insightful market research and analysis, to implementing successful marketing campaigns, to developing compelling digital content. Full toolbox of skills to identify customer-driven opportunities as well as building and executing innovative strategies to address them.
  • Go-to-market strategy development
  • Materials development
  • Content creation
  • Social Media marketing
  • Market Research
  • Excellent written and verbal communicator
  • Project management
  • Problem solving
  • Self-directed
Wake Forest University, Babcock School of Management Winston Salem, NC Expected in 1996 Master of Business Administration Degree : - GPA :
Albright College Winston Salem, PA Expected in 1989 Bachelor of Science Degree : Business Administration/Marketing/Computer Science - GPA :

Business Administration/Marketing/Computer Science

C2fo Limited - Director, Product Marketing
Elkhart Lake, WI, 05/2014 - Current
  • As the go-to-market strategy leader for this provider of data solutions for pharmaceutical clients, I am responsible for all product marketing initiatives including product messaging, brand presence, and redevelopment of online properties.
  • Write copy and work with advertising agency to develop field-ready materials to support consultative discussions of industry-leading data products providing insight to patient, payer, and provider activities in the healthcare market.
  • Developed consistent brand hierarchy and streamlined presentation of product portfolio.
Danaher - Social Media Marketing Specialist
Glen Allen, VA, 03/2009 - Current
  • I develop social media strategies that support marketing objectives for a diverse set of small business clients.
  • Leverage existing content and curate additional content from a broad range of sources to deliver messaging via Twitter, Facebook and blogs, driving measurable increases in fan base and brand awareness.
  • Client services also include development and administration of contests and promotions, identification of cross-posting opportunities, ghost-writing of blogs, and SEO-friendly copywriting.
  • Developed a highly engaged community of 30,000 participants for Fun and Function and was awarded's Best Special Needs Website 2011.
Honeywell - Director, Market Research
Raytown, MO, 2013 - 05/2014
  • Managed multiple research projects for pharmaceutical clients.
  • Projects included: syndicated research exploring how advocacy organizations interact with pharmaceutical companies, competitive analysis of organizational structures within managed markets functions at pharma and biotech companies, and extensive analysis of ACA implementation.
  • Responsible for internal marketing activities including development of marketing materials, production of newsletters, creation of new website copy, and integration with social media.
Facebook - Digital Marketing Manager
Miami, FL, 02/2011 - 03/2012
  • Product development and varied support responsibilities for this online training start-up based on mission-based development of networking and relationship skills.
  • Produced digital content including course assets, website copy and marketing communications.
  • Developed and executed direct response consumer campaigns including audience selection, development of sales letters and landing page copy, and analysis of final results.
Trimble Navigation Limited Inc - Market Research Professional
Wv, WV, 04/2008 - 2011
  • Freelance analysis and report writing for independent market research vendors, I analyzed output from qualitative research to craft customer-facing presentations for clients in pharmaceuticals, consumer products and education.
United Wholesale Mortgage - Owner/Chief Marketer
Pontiac, MI, 09/2006 - 03/2009
  • Launched a line of natural skincare for children including product creation, branding, packaging, and development of an ecommerce website.
  • Marketing efforts focused on low-cost approaches including blog reviews, PR, sampling, direct mail and social media.
  • I sold the business in February of 2009.
AstraZeneca - Senior Manager, Marketing Strategy Analytics
City, STATE, 01/2006 - 10/2007
  • Led analytical projects to support development of multi-cultural marketing competency.
  • One of the key objectives of AstraZeneca's multi-cultural marketing skill center was to quantify opportunities within minority markets.
  • In partnership with Verispan, and later IMS Health, led a project to combine prescription data with demographic data to facilitate gap analysis at a zip code level, enabling both dollarization of multi-cultural opportunities and geography-based targeting of minority patient populations.
  • Other key projects included primary research projects for materials testing, message testing, segmentation, and ATU, also within minority populations.
  • I managed these projects from identification of objectives through final presentations.
AstraZeneca - Brand Insight Manager, Nexium
City, STATE, 06/2003 - 01/2006
  • Responsible for analytics and primary market research to track performance of this key brand.
  • Created methodologies to quantify the impact of major OTC drug launch on the prescription market.
  • Projects included primary research to uncover anticipated usage patterns, as well as working with vendors at IMS, NDC and AC Nielsen to build a comprehensive view of the total market.
  • In order to improve the reliability and reduce resource requirements for standard reporting processes to tracking brand performance via secondary data, implemented automated reporting processes.
  • This streamlined approach to reporting allowed critical resources to be focused on timely ad hoc analysis of critical business issues.
AstraZeneca - Sales Analytics Manager
City, STATE, 10/2001 - 06/2003
  • Co-leader of the annual resource allocation process to divide the effort of 6000+ sales representatives across the promoted portfolio of products.
  • Working closely with sales and marketing leadership, ensured that all of the appropriate objectives were represented in the complex modeling process.
  • Used the resulting allocation to develop and roll out trimester-specific call plans for the entire sales force.
  • In order to be more responsive to the changing needs of the business, introduced process improvements that reduced the time to develop sales force call plans by 25%.
  • Managed a staff of four professionals, ensuring that they effectively provided sales force execution analysis for senior sales leadership.
AstraZeneca - Sales Analyst/Sr. Sales Analyst
City, STATE, 2000 - 2001
The Franklin Mint - Catalog Audience Analyst/Manager/Director
City, STATE, 1997 - 2000
InfoWorks - Marketing Consultant
City, STATE, 1996 - 1997
DuPont - IT Analyst/Senior Analyst/Buyer/Consultant
City, STATE, 1989 - 1995

Content development, copywriting, ecommerce, market research, marketing, market, product marketing, marketing communications, marketing materials, presentations, qualitative research, report writing, website content management

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Resume Strength

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Resume Overview

School Attended
  • Wake Forest University, Babcock School of Management
  • Albright College
Job Titles Held:
  • Director, Product Marketing
  • Social Media Marketing Specialist
  • Director, Market Research
  • Digital Marketing Manager
  • Market Research Professional
  • Owner/Chief Marketer
  • Senior Manager, Marketing Strategy Analytics
  • Brand Insight Manager, Nexium
  • Sales Analytics Manager
  • Sales Analyst/Sr. Sales Analyst
  • Catalog Audience Analyst/Manager/Director
  • Marketing Consultant
  • IT Analyst/Senior Analyst/Buyer/Consultant
  • Master of Business Administration Degree
  • Bachelor of Science Degree

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