Results driven marketing and communications specialist with a passion for people, process, positivity and productivity. Hardwired for developing, planning and managing fully integrated, data-driven marketing solutions. Adept at managing multiple teams, projects, and clients while delivering results that are on-time, above expectations and within budget.
Special events planning
Articulate public speaker
Superb writer and editor
Exceptional problem solver
Ran communications and public relations efforts on [Number][Project type] projects with budgets totaling $[Amount].
Recipient of the [Award Name] Award in [Year].
Director, Partnerhips07/2014 to 07/2015 VivaKiChicago, IL
Developed and directed holding company partnerships and initiatives with our key global digital media partners; including Google, Apple, Yahoo!, Facebook, Twitter
Managed and negotiated access to data/APIs, first-look at engineering road maps, and preferred rates Identified and structured strategic partnership opportunities to advance new offers/product collaboration
Directed communication with leaders across all aspects of the holding company (Marketing, Solutions, Finance, Analytics, Media) to identify agency needs, improve work flow, and encourage knowledge share
Developed and managed company's first formal vendor communications strategy to distribute partnership news and critical information
Organized Centers of Excellence offsite for holding company
Prepared briefings for stakeholder meetings
Continuously kept an entrepreneurial mind across all work, seeking out compelling opportunities
Senior Manager, Client Solutions11/2011 to 07/2014 AnnalectChicago, IL
Consulted globally as account lead and business development strategist for tech and CPG clients
Directed project scope development for custom solutions that combined data, technology and analytics
Partnered with clients, agencies and vendors to architect solutions that delivered deep insights and accurate cross-channel targeting to drive sales and improve ROI. The solutions provided real-time results, such as audience media behaviors and consumption habits.
Guided clients in making sense of overwhelming amounts of data
Empowered media and marketing professionals to better optimize and plan strategically, to ultimately deliver greater business value
Designed sales presentations and product demos to inform clients on product benefits and offerings
Identified opportunities for new product and features, while supporting the business case to secure resources for opportunities
Collaborated daily with cross-functional teams (Product, Tech, Development, Data, Platform, Senior Leadership) to enhance company offerings, ensuring that our clients were category leaders
Managed project budgets of $500,000+
Defined project deliverables and monitored status of tasks
Built action plans and status reports, and led meetings with executives to review status, proposed changes, and budget
Monitored costs, timescales and resources used to achieve product completion. Monitored team progress and enforced deadlines.
Served as single point of contact for project scheduling and changes
Updated and managed 3-5 project databases weekly
Audited 4-5 work plans per quarter and proposed improvements
Senior Marketing Consultant04/2010 to 11/2011 Tribune Media GroupChicago, IL
Produced consumer insight and geo-targeted reports with marketing analytics tools.
Evaluated data to develop successful client programs based on client goals to maximize ROM and sales investments.
Edited and revised all marketing content to guarantee the highest quality of writing.
Collaborated daily with senior leadership and sales teams to develop consumer-insight driven solutions for clients, consistently gaining revenue for the company
Developed innovative ad packages for clients that combined digital, mobile, outdoor, broadcast, and print
Wrote and designed effective sales communications collateral.
Built compelling marketing stories that increased web traffic and ad sales on Tribune sites
Standardized and implemented operational elements, processes, workflows for marketing and sales teams
Conducted market research to rationalize category and segment opportunities.
Gathered market intelligence by coordinating market research efforts to understand market needs, capture the voice-of-the-customer, and ensure representation.
Remained constantly connected through news and social platforms to monitor client and industry updates, as well as trends in technology, marketing, advertising and business.
Senior Account Executive, Account Executive, Assistant Account Executive,05/2006 to 04/2010 GolinHarrisChicago, IL
Developed PR/marketing strategies and social media campaigns for corporate clients such as State Farm, Underwriters Laboratories, Dow Chemical, Society of Actuaries
Mastered media monitoring software to create dashboards and evaluate sentiment; advised clients on how to engage with consumers authentically
Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it.
Secured articles in top trade publications, including MarketWatch, SmartMoney, U.SNews & World Report, and Crain's Chicago Business, ahead of company
Evaluated advertising and promotion programs for compatibility with public relations efforts.
Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications.
Planned and publicized events, including negotiating vendor contracts and designing promotional materials.
Coached client representatives on effective communication with the public and employees. Planned and organized corporate media and other special events.
Conducted client training on business uses for Twitter and Facebook Managed numerous client budgets and oversaw client billing reports.
Licensed Bond Broker02/2005 to 05/2006 Fifth Third Securities, IncColumbus, OH
Earned Series 7 and Series 63 brokerage licenses on first attempts.
Directly assisted company's top broker to reach $1 million in sales for the first time in his career.
Proactively learned and educated colleagues on the Bloomberg Terminal, a massive, real-time data stream for the financial services industry that provides access to news, analytics, liquidity, execution services, etc.
Society Editor09/2004 to 05/2006 Columbus Monthly Magazine, CM MediaColumbus, OH
Master of Business Administration (MBA): Marketing ManagementDePaul UniversityChicago, ILMarketing Management
Bachelor of Science: JournalismOhio University, E.W. Scripps School of JournalismAthens, OHJournalism
DePaul Kellstadt Marketing Group, Active Member 9/2008 - Present Neighborhood Parents Network (NPN), Lincoln Park Chair 1/2014 - 4/2016 Annalect Ambassador, Chicago Representative 5/2014 - 7/2014 Chicago Advertising Federation, Young Professionals Board Member 7/2011 - 11/2014 DePaul Kellstadt Graduate Women in Business, Vice President of PR & Marketing 7/2010 - 7/2011
ad, advertising, ad sales, Apple, architect, agency, billing, Bloomberg, broadcast, budgets, business development, Interpersonal Communications, Client, clients, Data Warehouses, Finance, financial, functional, investments, Leadership, marketing strategies, marketing, marketing and sales, access, Newsletter, PR, processes, real-time, Sales, Spanish, stories, strategist, strategic, structured, Team Management, articles
AWARDS 2011 & 2010 Tribune Media Group Marketing Quarterly Award 2010 Tribune Media Group MVP Award 2009 PRSA Silver Anvil Award/Reputation/Brand Management: Society of Actuaries, Risk is Opportunity 2009 Clio Strategic Communications/Public Relations: The Society of Actuaries, Risk is Opportunity 2008 Golin Awards Best of Category in Research for New Business for State Farm Dream Insurance 2007 PRSA Anvil Award of Excellence for State Farm Embrace Life Awards® for Marketing & Consumer Services ASSOCIATIONS DePaul Kellstadt Marketing Group, Active Member 9/2008 - Present Neighborhood Parents Network (NPN), Lincoln Park Chair 1/2014 - 4/2016 Annalect Ambassador, Chicago Representative 5/2014 - 7/2014 Chicago Advertising Federation, Young Professionals Board Member 7/2011 - 11/2014 DePaul Kellstadt Graduate Women in Business, Vice President of PR & Marketing 7/2010 - 7/2011