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Director of Sales Operations Resume Example

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DIRECTOR OF SALES OPERATIONS
Summary

Expert in leading business groups through CX transformation, including CRM strategy, analytics, and integrated lead management. Provide strategic and operational direction to Marketing, IT, Sales, and Senior Executives to design and implement effective sales systems that maximize investments and productivity.

Skills
  • Business Analyst
  • Business process
  • Databases
  • Marketing and sales
  • Change management
  • End-to-end Implementation
  • Sales strategy
  • Rapport and relationship building
  • Consultative and relationship selling
  • Lead generation
  • Sales process engineering
  • Compelling leadership skills
Experience
Director of Sales Operations
Chicago, ILMoody Bible Institute/Jan 2013 to Current
  • Authored and implemented the CX strategy for Education division resulting in increased collaboration between work groups, and improved ROI across multiple schools.
  • Provide leadership and strategic direction to student care, sales operations, and student retention staff and programming.
  • Maintain and grow staff of 30 through strategic meetings and timely development sessions through the business cycle.
  • Created and continuously improve digital lead score models for Education division, resulting in 24% increase in lead conversion over previous year. This resulted in an estimated 500K increase in revenue.
  • Developing advanced segmentation based on user behavior profiling across multiple social platforms, website, and sales interactions.
  • Led business and IT groups through full project ideation and implementation, including establishing future rollouts of the tools to other business divisions to maximize business outcomes.
  • Partnered with senior leadership to develop and consistently deliver cadence of sales, marketing, and operations related reports with analysis and recommendations from the data utilizing Oracle BI tools and Tableau.
  • Maintain data verification and cleansing processes and automations, ensuring databases are clean, accurate, and relevant for segmentation and analytics.
  • End to end implementation of Oracle Eloqua and Sales Cloud tools, including business process transformation resulting in improved funnel and employee performance.
  • Directed change management initiative towards integrated marketing and sales funnel, identifying better leads and improving sales cycle times.
  • Provided consultation on Oracle system best practice and personnel needs to radio and publishing divisions.
Director of Student Experience
Chicago, ILMoody Bible Institute/Jan 2011 to Jan 2013
  • Developed and implemented business plan that launched a third school for non-traditional, adult students.
  • Grew gross revenue to 4 million.
  • Develop and maintained collaborative operations calendar with four other student support services.
  • This greater streamlined the student experience and reduced duplicated and unnecessary communications.
  • Create and upkeep business process of all venues and internal policy, increasing efficiencies and training of new employees.
  • Grew staff from team of four to three teams of nine to expand services to non-traditional school and seminaries.
  • Developed training and onboarding curriculum to develop staff through levels of competency and mastery.
  • Doubled staff longevity and improved staff satisfaction, as well as have five former staff in managerial positions still at the company.
  • Maximized a 6 million budget and ensure proper spending within department.
  • Produce regular dashboard reporting and analytics for directors and key services staff utilizing MS office and tableau.
  • Guided best practice and creation of policy to support and transform business unit into a third school.
Operations Manager
Chicago, ILMoody Bible Institute/Jan 2009 to Dec 2011
Student Services Coordinator
Chicago, ILMoody Bible Institute/Feb 2008 to Dec 2008
Education and Training
Master of Science: CounselingNational Louis UniversityMay 2013Chicago, IL
Bachelor of Arts: EducationMoody Bible InstituteDec 2004Chicago, IL
Salesforce Trailhead

Current Trailhead Profile:

  • Mountaineer Rank
  • 33 Badges including System Admin Beginner and Intermediate, Salescloud Rollout Strategy, Salesforce CRM Customization and Extension
  • 25,000 points
Certifications

Oracle Eloqua Marketing B2B Master Certification 2018

Oracle Eloqua Marketing Luminary Certification 2018

Oracle Sales Cloud BI Reporting Course Certificate 2017

Thought Leadership
  • “On Demand Report for Recruitment [Higher Ed Sales Team]- How to Maximize Insight Without Killing Time” Presentation for Oracle HEUG Alliance 2019 Conference.
  • “Unifying Marketing and Recruitment Plans Using Eloqua and Sales Cloud” Presentation for Oracle HEUG Alliance 2018 Conference.
  • “Key Steps to Determine, Design, and Deploy a Successful CRM Strategy and System” Presentation for Oracle HEUG Alliance 2015 Conference.
  • “Yin and Yang: Successful Implementation of CRM strategy” Presentation for STAMATS 2014 Marketing Conference.
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Resume Overview

Companies Worked For:

  • Moody Bible Institute

School Attended

  • National Louis University
  • Moody Bible Institute
  • Salesforce Trailhead

Job Titles Held:

  • Director of Sales Operations
  • Director of Student Experience
  • Operations Manager
  • Student Services Coordinator

Degrees

  • Master of Science : Counseling
    Bachelor of Arts : Education

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