|SKILL SUMMARY Ecommerce and Emarketing Management Eight-plus years experience directing and implementing eCommerce including site development. Develop, execute and measure electronic marketing campaigns, as well as, analytics, social media, content management and new product development. Market Research Develop market research, analyze results and apply findings to relevant strategy sectors, taking actions to increase revenues. Brand Management Direct, define and manage brand consistency and function. Brand development from start to finish. Direct Marketing Direct and manage successful marketing campaigns. Comprehensive experience includes: budgeting, concept, copy writing, design management, tracking and ROI analysis and reporting.|
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