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Director of Client Services Resume Example

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DIRECTOR OF CLIENT SERVICES
About me
  • Senior leader with keen strategic and analytic skills and an unwavering belief in a brand's power to inspire and transform individuals, organizations and communities.
  • Diverse portfolio includes both digital media (social media, SEO/SEM, websites, microsites, email) and traditional media (TV, print, radio, collateral, event planning and speech writing) experience, as well as brand strategy and implementation.
  • Passion for fresh thinking, creativity, questions, collaborative teaming, and the possibilities offered by a blank slate. Able to spark innovation and growth within even the most conservative and heavily-regulated environments.
  • Skilled at building relationships, facilitating consensus among stakeholders and leading external and internal creative teams globally.
  • I enjoy working outside my comfort zone and excel at creating positive momentum, even with incomplete information in unfamiliar environments. 
Skill Highlights
  • Passionate marketing and digital strategist adept at uniting powerful creative and research-fortified strategy. Versatility honed by fast-paced, diverse agency environment, with experience in manufacturing, financial, healthcare, professional services and consumer products industries. Self-motivated, budget-conscious leader with a proven ability to develop marketing and PR strategies designed to uncover new opportunities and achieve goals. Skilled at building deep client relationships, facilitating consensus among stakeholders, leading external and internal creative teams, managing budgets and creative problem solving. Core competencies include:
  • Marketing Communication Planning
  • Brand Management
  • Team Leadership
  • Print/Digital Production
  • Project Management
  • Social Media
  • Web/SEO/User Experience
  • Interactive Media Strategy
  • Content Development
  • Copywriting
Professional Experience
Director of Client ServicesJan 2007 to Jan 2012
  • Responsible for steering agency's product and service development pipeline by assessing emerging technologies and launching cutting-edge service offerings, which now represent 65% of agency revenue.
  • Served as lead new accounts planner, crafting new business proposals and creative pitches and delivering cogent, persuasive presentations to high and mid-level management teams (secure rate of 85%).
  • Led internal and external creative and planning teams to develop and execute marketing plans aligned with client business strategies and sales goals.
  • Created interactive project documentation to improve workflow delivery schedules for clients and facilitate presentation of wireframes and information architecture.
  • Consistently increase account revenue from existing clients.
  • Crafted and executed an internal operational efficiency program designed to reduce billable write-offs by >10%/year.
  • Personal annual sales total $550K+ with year-over-year growth averaging 15%; secured over $900K in new business over 4-year period.
Jan 2000 to Jan 2012
M3 Global Research － Tucson , AZ
  • Crafted a tradeshow promotion program using a combination of social media, e-mail marketing, and custom landing pages for Jergens, Inc.
  • Campaign resulted in an 85% increase in tradeshow leads compared to previous year.
  • Developed strategy, created custom documentation, created content, and managed creation and launch of ERP and CRM-integrated website for Jergens, Inc.
  • New site yielded a 42% increase in online orders and a 20% increase in traffic.
  • Ongoing review of site analytics, response rates, and usage patterns are currently guiding phase 2 site enhancements and digital campaign strategies.
  • Designed and implemented a 6-month direct marketing program with a 1900% ROI for Koyo Ball & Roller Bearings.
  • Designed and implemented a new product launch with a 71% ROI for Manchester Cutting Tool.
  • Led the development of online applications such as an interactive product application guide and guided selling tool.
  • Developed multiple micro-sites and interactive lead generation programs for Verantis to showcase engineering capabilities and drive RFPs to the company's industrial fan business.
  • Designed and implemented direct-to-consumer interactive launch of OurPet's SmartScoop Automatic Litter Box utilizing PPC advertising at Google and Facebook, as well as a targeted social media strategy and campaign mini-site to drive traffic to online store site.
  • Campaign drove a FaceBook following that grew at a rate of 30% per week, as well as 25% of traffic referrals to store site.
Account ExecutiveJan 2000 to Jan 2007
  • Responsible for creation and oversight of strategic marketing communications plans for both B2B and B2C clients, including advertising, media, PR, collateral, direct marketing, digital and social media.
  • Responsible for allocating and managing multiple client budgets totaling more than $500K+/annually while managing project workflow and directing multidisciplinary teams to execute on client marketing strategies.
  • Responsible for leading brand development efforts, managing multimedia campaigns, conducting market research and ensuring consistent communication across all client sales and marketing channels.
Programs CoordinatorJan 1998 to Jan 2000
Bickford Senior Living － Fort Dodge , IA
  • Coordinated services and delivery of donated goods with 70+ social service agencies via an $800K programs budget (cash and in-kind donations), including management of warehouse inventory management system and volunteer service day events and programs budget.
  • Responsible for coordinating press conferences and serving as liaison with local press for event coverage.
Education
BA, English Literature1996John Carroll University － City, StateEnglish Literature
Interests
Board Vice President and Executive Committee member, InterAct Cleveland; Community Meals volunteer; Homeless Stand Down volunteer
Skills
advertising, agency, B2B, Brand Management, brand development, budgets, budget, business strategies, conferences, Content Development, content, Copywriting, creative problem solving, CRM, client, clients, delivery, direct marketing, directing, documentation, edge, e-mail, ERP, fast, financial, information architecture, inventory management, Team Leadership, managing, marketing plans, market research, marketing strategies, marketing, Marketing Communication, multimedia, persuasive, presentations, press, PR, Project Management, promotion, proposals, research, selling, sales, Self-motivated, Strategy, strategist, strategic marketing, website, workflow
Additional Information
  • PERSONAL Board Vice President and Executive Committee member, InterAct Cleveland; Community Meals volunteer; Homeless Stand Down volunteer
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Resume Overview

School Attended

  • John Carroll University

Job Titles Held:

  • Director of Client Services
  • Account Executive
  • Programs Coordinator

Degrees

  • BA , English Literature 1996

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