Sagamore - The Art Hotel, The Strand Hotel, Hotel Astor and The Wave.
Responsible for soliciting business for all South Beach properties in portfolio (cross-selling) but held directly responsible for transient/ group revenues for The Strand Hotel, Hotel Astor and The Wave.
Solicit new and manage existing accounts for all market segments with consistent business development tactics for each individual property.
Implement strategic plans to penetrate market segments.
Send email blasts to targeted market segments/ TA's on a monthly basis.
Created marketing campaigns with preferred partners to gain market share and increase revenues.
Track volume/ pick up for group/ transient and report out monthly results to each General Manager and Vice President of Sales & Marketing.
Prepared and tracked Sales and Marketing expenditures to keep aligned with budget.
Remained proactive to ensure pace is on track by collaborating with each GM and Revenue manager to review forecasts, determine need periods and set up early promotions.
Participated in REVMAX meetings on a weekly/ monthly basis for each property to review forecasts.
Implemented account management database and hotel sales pro.
Participated in bi-monthly corporate meetings with executive team to discuss industry trends, potential underdeveloped markets and implementation plans.
Tishman Hotel CorporationLake Buena Vista, FLSales Associate01/2006 to 01/2008
Portfolio of Properties Represented: Walt Disney World Swan and Dolphin, Sheraton Chicago Hotel and Towers, Westin Chicago River North, Westin New York at Times Square and Sheraton Old San Juan, (former)Westin Rio Mar Resort and Spa.
Responsible for uncovering lost and soliciting new business for Ownership Company's, Tishman Hotel Corporation, portfolio Starwood managed properties by utilizing existing hotel account database, industry tradeshow lists and publications.
Generated over $250,000 in room and catering revenue through prospecting and cold calling.
Left $3,000,000 and 15,000 group room nights of potential group business pending.
Updated Delphi and maintained existing group sales accounts consistent contact with clients, insuring client satisfaction, loyalty and repeat business.
Produced profitable business for need periods in assigned properties by researching, identifying and developing current and new accounts in market segments.
Obtained business leads, followed through on proposals, site inspections and contract negotiations to ensure closing of sale.
Compiled and managed data quarterly for financial results.
Reported on lead and sales results.
Walt Disney WorldCelebration, FLSales Coordinator01/2005 to 01/2006
The Ritz-Carlton Coconut GroveMiami, FLSenior Sales Manager
Handled the Southeast, West Coast territories and Conference Direct, vertical.
Group Room Revenue, closed year at 145% of goal.
Banquet Revenue, closed year at 335%.
Responsible for the highest weighted territory, Southeast, equaling 60% of Group Revenues.
Generated $300K in new business in first 5 months of employment.
Maintained existing relationships with key accounts in assigned territories and markets.
Golden Circle recipient Q2, Q3 & Q4.
Education and Training
Florida International University, Miami, FL
Master of Business Administration2012Chapman Graduate School of Business
University of Central Florida, Orlando, FL
Bachelor of Science:Hospitality Management2006Rosen College of Hospitality ManagementHospitality Management
2005Université d'Angers- Esthua College of Tourism, Angers, FranceStudy Abroad/ Exchange Program - RCHM Ambassador - completed International Tourism & Contract negotiation, Gastronomy, Sales and Marketing