Responsible for providing subject matter expertise to all HP global marketing teams in executing highly-effective demand optimization and campaign execution through marketing automation leveraging lead nurture strategy Own the data segmentation and ownership of companywide marketing data mart and contact strategy for all of marketing Strategic partner in working with Marketing Campaign teams to develop comprehensive go-to-market blue print and execution of annual campaign plans Introduction and project management of innovation practices introducing new methods to expand marketing reach and effectives such as Blue Kai and Automated Lead Nurturing Provide critical insights to effectiveness of campaign execution and provide recommendations for optimization Management and primary ownership of key partners, Oracle and full-services marketing execution agencies Delivered 174 Lead Nurture Campaigns contributing to over $18M in pipeline opportunities in 2014
Reported directly to Vice President of Marketing for HP Software providing leadership and direction regarding global marketing operations supporting all marketing functional areas Communicated marketing team's plans and accomplishments to verify alignment with senior leadership objectives Built, hired and managed cross-functional global operations team supporting marketing communications, data base strategy, lead management, planning and reporting and analytics Created a best in class marketing operations team, processes and infrastructure that was used as foundation and emulated throughout HP's global marketing operations and various internal operational business units
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