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DIRECTOR Resume Example

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DIRECTOR
Professional Summary
PROFESSIONAL Motivated executive with over 25 years' experience leading teams focused on SUMMARY deposits and credit card marketing, product management, development and innovation. Recognized consistently for performance excellence and contributions to success in developing new business lines, refining and refreshing maturing products and leading high-performing teams.
Skills
  • Leading Cross Functional Teams
  • Fintech
  • Process and product innovation
  • Marketing Strategy
  • Budget Management
  • Product development
  • Approach
  • ATM
  • Banking
  • Budget Management
  • Budget
  • Concept
  • Contracts
  • Credit
  • Clients
  • Customer satisfaction
  • Debit
  • Driving
  • Equity
  • Financial
  • Focus
  • Functional
  • Innovation
  • Investments
  • Leadership
  • Marketing strategies
  • Marketing Strategy
  • Marketing
  • Market
  • New business development
  • Optimization
  • POS
  • Product development
  • Strategy
Work History
11/2017 to Current
AVP CREDIT CARD BRAND MANAGEMENT, USAA – San Antonio, TX
  • Lead cross functional teams responsible for developing multi-channel marketing strategies and go-to-market plans to drive new product and member acquisition and utilization of credit card products.
  • Collaborated across marketing and business teams to ensure alignment on priorities to drive business goals and objectives.
  • Managed $42MM+ annual marketing budget, continually optimizing investments across channels to ensure optimal performance.
  • Continual focus on driving innovation utilizing new to USAA and new to industry initiatives to identify and target likely eligible members.
  • Ongoing test and learn and optimization initiatives aimed at achieving improved results.
10/2009 to 11/2017
USAA – San Antonio, TX
  • Lead creation of the military affinity program from concept through implementation and ultimately refining the business model to ensure long- term viability.
  • Developed co-branded credit card product to capitalize on brand equity of military affinity partners.
  • Responsible and accountable for product, market share, financial and customer satisfaction goals and objectives for the entire affinity portfolio.
  • Involved in new business development and oversaw relationships with existing clients, growing from 0 to over 60 relationships.
  • Lead team of affinity account directors ensuring alignment on goals and objectives, balancing needs of clients with those of USAA.
  • Managed and oversaw affinity product portfolio to ensure compliance with terms and conditions for over 100 affinity contracts.
  • Provided performance updates to affinity group leadership, including CEO's and boards of directors.
DIRECTOR, 01/2008 to 11/2009
BANK PRODUCT INNOVATION, USAA – San Antonio, TX
  • Member of team responsible for establishment of formalized product innovation domain with focus on Fintech opportunities.
  • Responsible for developing and leading innovation efforts from concept through implementation in support of deposits and credit card portfolios.
  • Implemented stage gate approach to approval process ensuring alignment across business and executive counsel stakeholders.
  • Delivered over $75MM in first year value.
  • Issued 7 patents for innovative concepts; including POS cash back rewards, and remote deposit capabilities.
PRODUCT MANAGEMENT DIRECTOR, 10/2005 to 01/2008
USAA – San Antonio, TX
  • Responsible for deposit product strategy, including Checking, Savings, Certificate of Deposits, Web BillPay, Youth Banking and ATM / Debit card.
  • Record product and debit card transaction growth in 2006 and 2007.
  • Record Web BillPay subscriber and payment growth in 2006 and 2007.
  • Optimized Web BillPay processing model saving $1MM over 13 months.
  • Implemented innovative capabilities, including automated enrollment in Web BillPay, removal of monthly fees for BillPay and Youth Transaction accounts.
BUSINESS DEVELOPMENT ANALYST, 06/1994 to 08/1999
CITIBANK – San Antonio, TX
Education
Bachelor of Science: Business AdministrationExcelsior College - Albany, NY
Work History
11/2017 to Current
AVP CREDIT CARD BRAND MANAGEMENT, USAA – San Antonio, TX
  • Lead cross functional teams responsible for developing multi-channel marketing strategies and go-to-market plans to drive new product and member acquisition and utilization of credit card products.
  • Collaborated across marketing and business teams to ensure alignment on priorities to drive business goals and objectives.
  • Managed $42MM+ annual marketing budget, continually optimizing investments across channels to ensure optimal performance.
  • Continual focus on driving innovation utilizing new to USAA and new to industry initiatives to identify and target likely eligible members.
  • Ongoing test and learn and optimization initiatives aimed at achieving improved results.
10/2009 to 11/2017
USAA – San Antonio, TX
  • Lead creation of the military affinity program from concept through implementation and ultimately refining the business model to ensure long- term viability.
  • Developed co-branded credit card product to capitalize on brand equity of military affinity partners.
  • Responsible and accountable for product, market share, financial and customer satisfaction goals and objectives for the entire affinity portfolio.
  • Involved in new business development and oversaw relationships with existing clients, growing from 0 to over 60 relationships.
  • Lead team of affinity account directors ensuring alignment on goals and objectives, balancing needs of clients with those of USAA.
  • Managed and oversaw affinity product portfolio to ensure compliance with terms and conditions for over 100 affinity contracts.
  • Provided performance updates to affinity group leadership, including CEO's and boards of directors.
DIRECTOR, 01/2008 to 11/2009
BANK PRODUCT INNOVATION, USAA – San Antonio, TX
  • Member of team responsible for establishment of formalized product innovation domain with focus on Fintech opportunities.
  • Responsible for developing and leading innovation efforts from concept through implementation in support of deposits and credit card portfolios.
  • Implemented stage gate approach to approval process ensuring alignment across business and executive counsel stakeholders.
  • Delivered over $75MM in first year value.
  • Issued 7 patents for innovative concepts; including POS cash back rewards, and remote deposit capabilities.
PRODUCT MANAGEMENT DIRECTOR, 10/2005 to 01/2008
USAA – San Antonio, TX
  • Responsible for deposit product strategy, including Checking, Savings, Certificate of Deposits, Web BillPay, Youth Banking and ATM / Debit card.
  • Record product and debit card transaction growth in 2006 and 2007.
  • Record Web BillPay subscriber and payment growth in 2006 and 2007.
  • Optimized Web BillPay processing model saving $1MM over 13 months.
  • Implemented innovative capabilities, including automated enrollment in Web BillPay, removal of monthly fees for BillPay and Youth Transaction accounts.
BUSINESS DEVELOPMENT ANALYST, 06/1994 to 08/1999
CITIBANK – San Antonio, TX
Skills
  • Approach, ATM, Banking, Budget Management, budget, concept, contracts, credit, clients, customer satisfaction, Debit, driving, equity, financial, focus, Functional, innovation, investments, leadership, marketing strategies, Marketing Strategy, marketing, market, new business development, optimization, POS, Product development, strategy
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    Resume Overview

    Companies Worked For:

    • AVP CREDIT CARD BRAND MANAGEMENT, USAA
    • USAA
    • BANK PRODUCT INNOVATION, USAA
    • CITIBANK

    School Attended

    • Excelsior College

    Job Titles Held:

    • DIRECTOR
    • PRODUCT MANAGEMENT DIRECTOR
    • BUSINESS DEVELOPMENT ANALYST

    Degrees

    • Bachelor of Science : Business Administration

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