Over 10 years' experience developing creative, digital strategy, leading teams of 7+ to produce mission-driven storytelling content and brand messaging for non-profit institutions. Dynamic, proactive, thoughtful leader with experience introducing and implementing new ideas and management solutions to workplaces. Highly-organized, detail-oriented and resourceful manager with keen ability to move multiple complex projects on-time and under-budget. Strengths include assembling talented creative teams, fostering collaboration, exploring and embracing diverse ideas, using a data-driven approach to set ambitious yet attainable goals with results. M.A. in Journalism and Visual Communication and over 20 years' experience as a photographer Position for Creative Director at Partners in Health Dear Rebecca, Over the course of my career, I have established myself as a communications management professional with over 10 years' experience leading teams of 7+ to produce award-winning visual storytelling and marketing communications in the education and non-profit sectors. In my current role as Director of Communications and Marketing for Pingree School, I led the efforts to re-brand the School's visual identity and narrative, re-design all marketing and recruitment materials for the School and its summer programs, and architect and direct the design and launch of the School's mobile-responsive website, www.pingree.org. With a bird's eye view, I oversaw and completed 200+ annual projects and presentations from integrated content strategy plans to advertising and digital appeals. I manage a high-impact, efficient project management workflow that results in data-driven decisions for successful fundraising and recruitment goals. Because digital communications evolves rapidly, it is even more critical to keep pace and match the communication and fundraising trends that would best showcase Partners in Health as a leader in the world's global health and social justice. I am seeking a role that uses my professional strengths and creative expertise to support a cause and organization I believe in. As Creative Director, my expertise as an creative storyteller and marketing strategist will bring new ideas and concepts to give Partners in Health the attention and support it deserves. Together, we would execute and integrated strategic communications plans, share powerful stories about the work of PIH does to save lives. I would love to be a part of that exciting and impactful work at PIH.
Director Creative DirectorJan 2014 to Current Boston University
University Photographer/Photo Editor AWARDS/HONORSJan 2008 to Jan 2013 Journal, W magazine, east magazine, News Photographer, APAture, Kearney St. Workshop － San Francisco, CA
Envisioned and implemented the communications and Directed staff of 7 (built up from 4) and led team in marketing strategy and solidified the School's reputation, producing powerful stories showcasing students, leading to the highest enrollment numbers (375 students), teachers, researchers, and alumni for BU's central increased applications (10%) and admission event marketing and communications division.
Directed all 3 participants (15%), and lowest attrition rate (1.6%).
staff photographers, who each won the Photographer of the Year CASE Circle of Excellence Award.
Re-branded the School's identity and defined the School's narrative by leading the vision, design, architecture and Managed the $250k budget and planning, client messaging for all high-profile channels: the mobile- relationship and consulting, and day-to-day operations: responsive website, www.pingree.org; the 5200+ Hired and directed staff, temporary employees, circulation alumni magazine, Pingree; and the admission freelancers and 6-10 work-study students, wrote and recruitment materials including the award-winning shared performance reviews.
admission viewbook, 'Step Inside.' Advised internal clients on visual messaging, multimedia development, and long-term strategic planning.
Directed and produced mission-driven, high-quality Established and directed an efficient digital workflow stories including 30+ videos, photography, digital and and digital darkroom for 800+ annual assignments outdoor signage that supports an integrated content and led the build-out of a customized online database strategy for annual recruitment, marketing, advancement system to track jobs efficiently.
and fundraising events.
Launched a social media strategy Oversaw dramatic operational and business plan that engaged targeted audiences, tripled Facebook improvements, including the integration of the digital page likes and increasing Instagram followers nine-fold.
asset management system of over 100k digital images Efficiently managed two staff and freelancers to complete and a 50-year historical film archive.
over 200 projects; led conception and execution of budget Produced and distributed photography and multimedia programming that met financial targets and resulted in an stories for the online news site, www.bu.edu/today, average 10% savings in the first year.
the BU homepage, www.
bu.edu, and all print and online magazines and admission materials for BU's Developed strong relationships with senior administrators, undergraduate program and sixteen Schools and directors, key stakeholders and members across all Colleges.
Notable examples of award-winning stories and departments to embrace efficient and effective editorial projects include: and production schedules.
Produced digital outreach campaigns that resulted in record-breaking annual 2011 Bostonia Magazine story, "One Day." Pitched and fundraising ($1M/year); and increased parent giving led the team to produce the story published across participation rate to 80%.
multiple digital and print mediums, which resulted in a $250k gift to the school.
Principal 2013 BU Annual Report, "BU in 60 Seconds." Led the MQK Creative/20052014 visual direction that supported the videos and stories.
2009 BU Annual Report, "Where Are We." Produced Provided strategic consulting, creative content all still imagery to support the videos and stories.
production, digital strategy and event photography for Led efforts to identify stories to support the content clients in education, non-profit and business sectors.
published across multiple channels, ultimately drawing Cultivated and maintained a select network of talented a 30% increase in applications.
content producers, editors, writers, designers and developers.
gt;>>> Tufts University/20052008 University & College Design Association (UCDA) Envisioned and assembled the first-ever photography 2016, Pingree Magazine, General Excellence Award department that supported the eight schools across three Council for the Advancement and Support of Education campuses.
CASE) Awards: Developed a centralized business plan that saved 50% 2016, Viewbooks and Prospectuses, Silver, International in photography and administrative costs.
2012, Photograph of the Year, Gold, District Managed three full-time staff employees and annually 2008, Photographer of the Year Silver, International mentored 6-10 student interns.
Eddie Adams Workshop XVII NY, Award recipient Formalized University policy regarding copyright, use, Roy H.
Park Fellowship UNC Chapel Hill and distribution of images and contracts.
Visual Communication Award UNC Chapel Hill Produced feature photography for the award-winning Documentary Photojournalism and Multimedia Cash admission viewbook, the showcase piece that unveiled the Award UNC Chapel Hill University's new brand identity.
BOOK PUBLICATIONS Directed communications strategy and produced America 24/7 multimedia storytelling content, quickly establishing the A Day in the Life of the American Woman operation as a top-flight creator of visual communications among universities in the U.S.
Principal 56th Missouri Photo Workshop, Hermann, MO Melody Ko Photography/19992005 Connect: China to North Carolina, Solo Exhibit, Carrboro Arts Center, NC Created editorial, news, commercial, and event 37th Frame, UNC Chapel Hill, NC photography for media outlets and organizations Arts 'Round Town, Headliner Artist, NC including: Bloomberg News, The Boston Globe, Chronicle Picture This, Art Benefit, North Carolina Prevent Child for Higher Education, Getty Images, Johns Hopkins Abuse, NC University, The Salt Lake Tribune, USAToday, The Wall Street Blue, Solo Exhibition, Cornelia St.
Café, New York, NY.
Board MemberThe Lowell Sun, Metrowest Daily News World Expo, Basic Needs Pavilion Boston City Singers － Hanover, Germany
A Day in the Life of the American Woman, book, April 2005 Advisory Committee Member - Malcolm Coates Prep@.
50 women photographers chosen) Pingree Program.
America 24/7, North Carolina, book, May 2003 (25.
M.A, Journalism and Mass Communication2003INDYWeek
University of North Carolina at Chapel HillJournalism and Mass Communication
B.S, Biology1995Massachusetts Institute of Technology
Visual Communication Track Newman School
Brown University Noble and Greenough SchoolBiology
B.A, East Asian Studies1995Tufts UniversityEast Asian Studies
Thank you for your time and attention and I look forward to hearing from you soon.