High energy creative director and producer whose work from planning to execution bears the unique influence of a multi-cultural upbringing. Proven ability to navigate among Middle Eastern, American and European mindsets to consistently develop fresh, exciting approaches that harmoniously blend the qualities of dissimilar societies.
Directing, Screenwriting, Creative Direction, Editing, Producing, Public Relations, Brand Development, Media Production, Social Media Marketing, Event Management.
Operations Management, Results-oriented, Contract Negotiation, Creative Problem Solving, Proficiency in Adobe Premiere Pro, Fluent in both Mac and PC platforms.
DIRECTOR January 2013 to April 2013WASHINGTON D.C
Researching and identifying latest technology trends for iTech, an award-winning technology show, to generate dynamic content attractive to a tech-savvy Middle Eastern audience; SPRINGFIELD, VA Interviewing high-profile tech innovators (such as Jeff Hoffman, CEO of Priceline; Nolan 11/2012-PRESENT) Bushnell, the "Godfather" of electronic gaming; and Jeff Weiner, CEO of LinkedIn) for iTech 360 MEDIA packages; PRODUCTIONSPECIALIST Undertaking all steps of the documentary-making process, from idea formulation to writing, editing and execution; Creating concepts for new shows, including artistic reality shows, sitcoms, and social media-infused news broadcasts; Re-branding and re-energizing existing shows to keep them current and fresh for audiences; Liaising among departments to build constructive professional relationships and cultivating an environment ripe for inter-office collaboration; Contributing Middle East expertise, including analysis and connections, to assist colleagues and clients; Translating (literally and figuratively) between Middle Eastern and U.S.
Directed the music video for "Salam Shabab" (https://www.youtube.com/watch?v=P53aekrnIl4), a song dedicated to world peace; Conceived of the video's concept and worked with the U.S.
Institute for Peace to ensure the video complements the organization's television documentary of the same name that brought together 30 youth to participate in peace-building activities.
Created numerous advertising campaigns for internationally known companies such as THE BASEMENT Egypt Airlines (multiple campaigns), Vodafone (multiple campaigns), Etisalat (multiple CAIRO, EGYPT campaigns), Hyundai (multiple campaigns), Intesa Sanpaolo bank (international), Ideal.
DIRECTOR June 2010 to October 2012
Developed content as a freelance campaign operations specialist for two brand-new television channels "Al Kahera wl Nass" (Cairo & People) and Al-Hayat (both of which achieved rapid success and now rank in the top 10 in terms of viewership in the Middle East); Coordinated and consulted on music for various artists and reality television shows.
Coordinated complex and high-profile events and weddings, including preparing budgets, PMG selecting venues, and creating themes; CAIRO, EGYPT Established budgets and secured optimal rates by negotiating with suppliers, vendors, and.
May 2007 to June 2010
Campaign Operations Sourced highly qualified caterers and florists and supervised team of event contributors Specialist including musicians, photographers, sound & light specialists, and DJs;.
Project Manager Oversaw and managed the entire creative process and business development for prominent / Writer clients, including real estate developers, banks, malls, academic institutions, telecommunications companies, and media outlets; Developed the brand identity for multiple clients such as Charisma, Lounge, Tivoli Dome, Mingle magazine and Makani; Tackled major rebranding for the Egyptian airline company, Egypt Air, via television and radio campaigns, contributing to a 33% year-on-year increase in annual revenues for the client; Secured a project with the Libyan Ministry of Development to showcase investment opportunities in Libya to foreign investors; Parlayed a hobby of writing into a professional career, including television shows such as "The Experiment", "Watch out--Egypt is going backward", "So Funny", "Against All Odds", "What If" and "Language of Your Opponents"; Assisted with screen-writing for a 2010 movie called "Between the Lines" that anticipated the 2011 revolution and explored social tension and conflicts among different communities in Egypt.
Provided hands-on assistance for advertising campaigns; PMG Assisted in the production of campaign materials and brochures on key product lines by.
September 2004 to May 2007CAIRO
Researched new products for launch into the Middle Eastern Market;.
Project Assistant Conceptualized marketing themes and story-boarded ad campaigns.
Bachelor of Fine Arts : 2003University of Cairo
English (Native or bilingual proficiency) French (Professional working proficiency) Arabic (Native or bilingual proficiency) 03