Direct Of Business Development And Client Relations Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:

Highly motivated and focused digital strategist who has repeatedly assembled profitable digital marketing departments. Success is attributed to over fourteen years of experience aligning diverse digital marketing opportunities into a comprehensive strategy. Dedicated to data driven decisions to refine and optimize campaigns and conversions and possesses strong technical background. Accomplished project manager experienced in working in partnership with key stakeholders to achieve company objectives.

  • Lead generation expert
  • SEM/SEO (Adwords Certified)
  • Third party vendor and project management
  • Web analytics/ROI tracking
  • Performance reporting  
  • Conversion optimization  
  • A/B & multi-variant testing  
  • Qualitative & quantitative analysis  
  • WCMS and Project Management        
Recent Key Accomplishments
  • Directed the digital marketing, strategy, and technology for TIG Global from inception to over 450 worldwide clients and a staff of 30
  • Designed and implemented a content marketing and SEO strategy in a highly competitive vertical, increasing organic traffic by 50% within 75 days of initiating the campaign
  • Manage and optimized multiple paid search marketing campaigns targeted highly specific and competitive niches increasing number of monthly clients while decreasing acquisition expenses.
  • Increased lead revenue by 22% through strategic content ad placements and landing page optimization
Direct of Business Development and Client Relations, to
Microsoft Corporation Las Vegas, NV,
Digital Advisor, to
Amda College Austin, TX,
Vice President of Digital Strategy for AdviceCo , 09/2005 to Current
Amda College Dallas, TX,
  • Digital strategist focused on growing client's business through digital marketing and data-driven decision making
  • Skilled project manager working closely with executive management teams designing digital strategies and implementing the strategies by collaborating with key stakeholders in the organization
  • Expert in lead generation focused on improving lead quality while decreasing CPL
  • Product designer and manager experienced in the development of numerous and diverse Internet applications, including lead capture and attribution systems, UGC and CMS platforms, website development, deep web analytics integrations, and detailed reporting systems
  • Authority on SEO with a thorough understanding of display, email, paid search, and affiliate marketing
  • Partial list of clients include AARP,, Posit Science,, and TIG Global (Purchased by Micros in 2009)
Vice President of Digital Strategy, 09/2003 to 09/2005
Alliance For Positive Health Schenectady, NY,
  • Digital marketing and technical expert on the executive management team
  • Increased client ROI through A/B, and multivariate testing, and persuasive web site architecture
  • Managed, mentored, and developed a team of 30 Internet marketing professionals
  • Participated in the sales process and presentations for high level key clientele
  • Designed and directed diverse Internet marketing strategies for over 450 world-wide clients resulting in retention rates in excess of 87%
  • Skillfully negotiated and managed all significant marketing and technology contracts and vendor relationships, including Omniture, Google, Yahoo, MSN, email, and outsourced technology vendors
  • Project managed design and development of client reports through aggregating third-party and in-house reporting data, increasing efficiency and client retention
  • Spearheaded the social media strategy for clients, increasing customer engagement
Director of Digital Marketing, 2001 to 09/2003
Intuitive Research And Technology Corporation Orlando, FL,
  • Joined company in start-up phase and created the Internet marketing department and product exceeding executive management expectations
  • Project managed the development of a custom in-house ad server and CMS
  • Managed staff of eight, providing training and professional expertise to achieve organizational success
Director of Digital Marketing, 09/1998 to 2001
  • Pioneered and managed a search engine optimization marketing program which resulted in a 600% increase in visitor traffic with a 50% decrease in web marketing costs for and, premier online legal, insurance and home improvement advice sites
  • Administrated and managed company's email newsletter, increasing return visitor rates
  • Managed the company's active forums, including recruiting over 40 professional volunteers to moderate specific forums
  • Negotiated and evaluated performance of all paid search and display advertising campaigns
  • Secured and facilitated healthy relationships with numerous affiliates / partners, including American Association for Justice and LegalZoom
Accountant, 09/1997 to 09/1998
Environment Engineer, 09/1996 to 09/1997
Bachelor of Science: Environmental Science, Expected in
J.D.: , Expected in
  • Expected graduation in Winter 2014
  • Ranked in Top 10% of Class
  • Past California First Year Law Exam with success rate of 19.1%

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Resume Overview

School Attended
Job Titles Held:
  • Direct of Business Development and Client Relations
  • Digital Advisor
  • Vice President of Digital Strategy for AdviceCo
  • Vice President of Digital Strategy
  • Director of Digital Marketing
  • Director of Digital Marketing
  • Accountant
  • Environment Engineer
  • Bachelor of Science
  • J.D.

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