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Digital Content Editor/Writer Resume Example

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DIGITAL CONTENT EDITOR/WRITER
Professional Summary
Digital marketing professional accountable for strategic business development and planning, execution, and management of results-oriented marketing campaigns. Work with organizations in various stages of start-up, turnaround, and growth. Areas of expertise include: Content marketing and social media Website optimization (SEO/SEM) E-mail marketing Online advertising Analytics and sales metrics Client management
Skills
Work History
Digital Content Editor/WriterJan 2011 - Current
Mommy Poppins BostonRemote
  • Develop, write and manage content for Boston site of MommyPoppins.com, an online resource for Boston-area family events and activities.
  • Manage company Facebook, Twitter, and Pinterest accounts.
  • Use site analytics to plan monthly editorial calendar; write weekly articles and prepare weekly e-newsletters; oversee freelancers; and manage user-generated content.
Director Client Sales and MarketingMar 2010 - Current
Sales RenewalConcord, MA
  • Early-stage leadership role in digital marketing firm founded in 2010; marketing, business planning, budgeting, operations.
  • Streamlined service offerings through standardized and "packaged" professional services proposals, client questionnaires, planning documents and monthly reports.
  • Manage internal teams and work closely with clients to lead customized, analytics-based strategic planning, website development, search engine marketing, content marketing, and social media initiatives.
VPJan 2008 - Jan 2012
  • Maintained website for local chapter of national mother-daughter philanthropy organization.
  • Overcame members' resistance to using Chapter website by restructuring and redesigning the site and training inexperienced users.
  • Project Organization and Event Management Produced annual student directory for Concord/Carlisle Public Schools.
  • 2004 to 2012) Managed Concord Equestrian Team's annual horse shows, overseeing registrations (200+ young riders from 15+ teams), program advertising and show sponsorships (revenue raised covers 50% of show expenses), and day-of-show management for two annual horse shows.
  • 2006 to 2011).
Marketing and Publications ManagerJan 2007 - Jan 2009

  • Food editor of parent website (ParentsConnect.com), writing and overseeing content from authors, publishers, and bloggers; prepared weekly e-mail newsletter.
Senior Content Editor/WriterJan 2002 - Jan 2011
GoCityKids.ParentsConnect.comNew York, NY
  • Member of original six-person team that founded and built GoCityKids.com, the national family-resource website purchased by Viacom in 2005.
  • Built the Boston, Providence, Portland (ME), and San Antonio sites of GoCityKids.com.
  • Created and updated all business profiles and calendar listings and published three weekly newsletters, localized for subscribers in each city.
  • Managed all user-generated content for assigned cities, coordinated special projects such as reader-nominated "best of" awards program, and helped promote ParentsConnect via Facebook, Twitter, and other social media platforms.
  • Also managed customer service (2006); ran local advertising sales (2005); and planned and ran special marketing programs and promotions to increase traffic and raise revenue.

Trieschman Center at Walker SchoolNeedham, MA
  • Board member subsequently hired to maximize limited marketing resources of the Albert E.
  • Trieschman Center, Walker School's non-profit training and research center serving child welfare agencies.
  • Created membership program to promote national identity and raise recurring fee income.
  • Helped manage annual conference for child-care workers.
  • Key role in proposal development that resulted in $800,000 grant.
  • Published the Center's second major publication, which surpassed anticipated sales by 200%.
Marketing and Affiliate Sales ManagerJan 1992
New England Cable News NECNNewton, MA
  • Key management position for Continental Cablevision/Hearst Corporation joint venture project.
  • Secured new cable affiliations and provided marketing support for cable systems.
  • Partnered with sales, corporate marketing, public relations firm, and upper management on print, radio, and TV ad campaigns and marketing support materials for in-house ad sales staff.
Sales and Marketing ManagerJan 1989 - Jan 1992
Continental CablevisionNorwell, MA
  • Managed sales and marketing of cable services in six-town system, contributing to revenue growth of 10% annually.
  • Supervised telemarketing and direct sales staff of 10.
  • Developed sales tracking procedures and standardized telemarketing training, doubling telemarketing sales in three months and reducing cost per sale by 20%.
General ManagerJan 1988 - Jan 1989
Continental CablevisionNeedham, MA
  • Hired to integrate operations of stand-alone cable systems after Continental Cablevision acquisition.
  • Streamlined sales, marketing, and technical operations while implementing divestiture of ten cable systems in three states.
Managing Editor, Affiliate Sales and MarketingJan 1983 - Jan 1988
Home Box OfficeNew York, NY
  • Began as editorial assistant and advanced to managing editor of company's monthly promotional magazine, distributed to 25,000 cable affiliates.
  • Lead role in conversion of publication from newsletter to magazine (1984).
  • Developed trafficking procedures to accommodate 50% magazine expansion with no increase in production time or staff size (1987).
Education
MBA: MarketingNew York University Graduate School of Business New York, NY
BA: EnglishWilliams CollegeWilliamstown, MA
Proficient in Spanish - University of Buenos Aires Equivalency Certificate: April 2001
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Resume Overview

Companies Worked For:

  • Mommy Poppins Boston
  • Sales Renewal
  • GoCityKids.ParentsConnect.com
  • Trieschman Center at Walker School
  • New England Cable News NECN
  • Continental Cablevision
  • Home Box Office

School Attended

  • New York University Graduate School of Business
  • Williams College

Job Titles Held:

  • Digital Content Editor/Writer
  • Director Client Sales and Marketing
  • VP
  • Marketing and Publications Manager
  • Senior Content Editor/Writer
  • Marketing and Affiliate Sales Manager
  • Sales and Marketing Manager
  • General Manager
  • Managing Editor, Affiliate Sales and Marketing

Degrees

  • MBA : Marketing
    BA : English
    Proficient in Spanish - University of Buenos Aires Equivalency Certificate : April 2001

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