Creative Graphic Designer / Marketing Manager Expertise in Designing and Competitively Positioning Brands, Products and Services
Creative professional with over 20 years experience and a proven track record of successful projects and business launches from initial concept through completion. Creative lead using graphic design to meet business, brand and marketing objectives. Background in marketing, print collateral, brand identity, packaging design, book and publication design. Special emphasis on communication goals with high attention to detail. Well versed in managing designers, photographers and technical personnel (2-15 person teams). Inspired approach to creative direction, design, marketing and project management. Developing, implementing and managing social media campaigns resulting in increased customer engagement and acquisition.
Teamwork and Empowerment, Time Management,
How to Run Effective Meetings, Team Data Handling,
Cultural Sensitivity, Active Listening & Communication Skills and How to Give Constructive Feedback
Adobe Photoshop CC 2018.
Adobe Illustrator CC 2018.
Adobe InDesign CC 2018.
Adobe Acrobat Pro DC.
Microsoft Office for MAC.
Custom Website Design.
Directing Web Builders.
Social Media Management.
The Art of Rangoli Design (Mandala Folk Art of India).
Vastu Shastra (Ancient Science of Architecture: India).
Wine Studies: French Wine Scholar, WSET Wine Specialist.
Design Director/Creative Graphic Design10/2008 to CurrentCheryl Crawford DesignHuntington Beach, CA
Developed and wrote clear, effective, professional business documents, including email, memos, letters, promotional advertising copy and reports.
Designed and developed successful branding and marketing campaigns for over 25+ companies, and products.
Produced media kits that demonstrated key marketing analytics and demographics for use in sales presentations.
Conceptualized, designed and implemented programs ranging from brand salience to direct-response programs.
Created, implemented and managed customer activation campaigns and loyalty programs tracking ROI and retention.
Created strategic online new media campaigns for local businesses increasing engagement.
Developed strategic marketing campaigns to build website traffic of new local niche websites from 528 to 128,000+ per month.
Developed and activated successful social/new media campaigns for 7+ companies with
Facebook, Twitter, LinkedIn and blogs.
Produced and created marketing materials from local to national marketing campaigns
catalogs, direct mail, advertisements, etc.
Conceptual and visual design solutions for the communication needs of clients.
Strategize client design and business objectives.
Develop clear and concise design briefs, defined time and budget parameters; work closely with outside vendors to produce accurate and high quality work that increase brand awareness and customer engagement.
Marketing Manager06/2005 to 10/2008Creative Services/Graphic DesignOakland, CA
Responsible for managing creative and visual strategy and full execution of the brand, including but not limited to: print advertising, way-finding signage, client presentation boards, marketing materials and print collateral pieces.
06/2005Creative Graphic Design PIXAR Animation StudiosEmeryville, CA
Commissioned to join the creative team at Disney Pixar to collaborate with Pixar in-house art and animation departments.
Visual Design Director05/1991 to 03/2005SYDA FoundationSouth Fallsburg, NY
Key liaison for a multi-disciplinary staff that included writers, project management, marketing & promotional and live-events teams.
Responsible for the photographic content, event coverage and quality control of all imagery.
Designed, directed and produced promotional marketing materials, publications, books, and packaging design for SYDA.
Education and Training
Degree: Communication ArtsEndicott College, School of Art & DesignBeverly, MACommunication Arts
Certificate ProgramInterior Designers InstituteNewport Beach, CA
Advanced Graphic Design Program with Milton GlaserSchool of Visual ArtsNY
IllustrationInstitute of Contemporary ArtBoston, MAIllustration