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Design Director/Creative Graphic Design Resume Example

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DESIGN DIRECTOR/CREATIVE GRAPHIC DESIGN
Summary
Creative Graphic Designer / Marketing Manager Expertise in Designing and Competitively Positioning Brands, Products and Services Creative professional with over 20 years experience and a proven track record of successful projects and business launches from initial concept through completion. Creative lead using graphic design to meet business, brand and marketing objectives. Background in marketing, print collateral, brand identity, packaging design, book and publication design. Special emphasis on communication goals with high attention to detail. Well versed in managing designers, photographers and technical personnel (2-15 person teams). Inspired approach to creative direction, design, marketing and project management. Developing, implementing and managing social media campaigns resulting in increased customer engagement and acquisition.
Accomplishments
  • Teamwork and Empowerment, Time Management, How to Run Effective Meetings, Team Data Handling, Cultural Sensitivity, Active Listening & Communication Skills and How to Give Constructive Feedback Digital Skills (MAC OS.
  • High Sierra.
  • environment).
  • QuarkXPress 2017.
  • Adobe Photoshop CC 2018.
  • Adobe Illustrator CC 2018.
  • Adobe InDesign CC 2018.
  • Adobe Acrobat Pro DC.
  • Microsoft Office for MAC.
  • Microsoft PowerPoint.
  • WIX.
  • Custom Website Design.
  • Directing Web Builders.
  • Social Media Management.
  • Email Marketing Hands-On Skills.
  • Interior Design.
  • Drafting.
  • Space Planning.
  • Mosaic Design.
  • Floral Design.
  • Indoor/Outdoor Plantscaping.
  • The Art of Rangoli Design (Mandala Folk Art of India).
  • Vastu Shastra (Ancient Science of Architecture: India).
  • Wine Studies: French Wine Scholar, WSET Wine Specialist.
Experience
Design Director/Creative Graphic Design 10/2008 to Current Cheryl Crawford Design Huntington Beach, CA
  • Developed and wrote clear, effective, professional business documents, including email, memos, letters, promotional advertising copy and reports.
  • Designed and developed successful branding and marketing campaigns for over 25+ companies, and products.
  • Produced media kits that demonstrated key marketing analytics and demographics for use in sales presentations.
  • Conceptualized, designed and implemented programs ranging from brand salience to direct-response programs.
  • Created, implemented and managed customer activation campaigns and loyalty programs tracking ROI and retention.
  • Created strategic online new media campaigns for local businesses increasing engagement.
  • Developed strategic marketing campaigns to build website traffic of new local niche websites from 528 to 128,000+ per month.
  • Developed and activated successful social/new media campaigns for 7+ companies with Facebook, Twitter, LinkedIn and blogs.
  • Produced and created marketing materials from local to national marketing campaigns i.e.
  • catalogs, direct mail, advertisements, etc.
  • Conceptual and visual design solutions for the communication needs of clients.
  • Strategize client design and business objectives.
  • Develop clear and concise design briefs, defined time and budget parameters; work closely with outside vendors to produce accurate and high quality work that increase brand awareness and customer engagement.
Marketing Manager 06/2005 to 10/2008 Creative Services/Graphic Design Oakland, CA
  • Responsible for managing creative and visual strategy and full execution of the brand, including but not limited to: print advertising, way-finding signage, client presentation boards, marketing materials and print collateral pieces.
06/2005 Creative Graphic Design PIXAR Animation Studios Emeryville, CA
  • Commissioned to join the creative team at Disney Pixar to collaborate with Pixar in-house art and animation departments.
Visual Design Director 05/1991 to 03/2005 SYDA Foundation South Fallsburg, NY
  • Key liaison for a multi-disciplinary staff that included writers, project management, marketing & promotional and live-events teams.
  • Responsible for the photographic content, event coverage and quality control of all imagery.
  • Designed, directed and produced promotional marketing materials, publications, books, and packaging design for SYDA.
  • Foundation worldwide.
Education and Training
Degree: Communication Arts Endicott College, School of Art & Design Beverly, MA Communication Arts
Certificate Program Interior Designers Institute Newport Beach, CA
Advanced Graphic Design Program with Milton Glaser School of Visual Arts NY
Illustration Institute of Contemporary Art Boston, MA Illustration
Skills
3D, Adobe Photoshop, advertisements, advertising copy, animation, art, Articulate, Brand Development, branding and marketing, budget, catalogs, oral communication, interpersonal skills, concise, Content Development, content, client, clients, direct mail, Direction, Driving, email, Event Planning, fast, focus, functional, Graphic Design, Illustrator, InDesign, letters, MAC, managing, marketing, Marketing Management, marketing materials, Multitasking, negotiating, new media, organizational skills, packaging design, presentations, print advertising, problem solving skills, Project Management, publications, quality, quality control, QuarkXPress, rendering, Sales, strategy, Strategic, strategic marketing, typography, visual design, website, websites, written
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Resume Overview

Companies Worked For:

  • Cheryl Crawford Design
  • Creative Services/Graphic Design
  • Creative Graphic Design PIXAR Animation Studios
  • SYDA Foundation

School Attended

  • Endicott College, School of Art & Design
  • Interior Designers Institute
  • School of Visual Arts
  • Institute of Contemporary Art

Job Titles Held:

  • Design Director/Creative Graphic Design
  • Marketing Manager
  • Visual Design Director

Degrees

  • Degree : Communication Arts
    Certificate Program
    Advanced Graphic Design Program with Milton Glaser
    Illustration

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