Creative Director / Art Director, 01/2000 to Current KID Studio, LLC – Hendersonville, TN
Develop marketing and graphic design for regional B2B and B2C resource guide.
Includes local ad buys in Titans Gameday and the Tennessean news in both traditional print and online animated banner ads.
Helped establish program as a local startup and continue to contribute through company's sale and expansion into multiple markets across three states.
Delivered custom website design, online marketing and social media campaigns for local fulfillment and distribution warehouses utilizing the Wordpress platform.
Produced e-blasts using Get Response and Mail Chimp.
Budget-minded digital marketing campaign for one of Middle Tennessee's largest school fundraisers.
Integrated QR codes with traditional print designs to increase and facilitate customer engagement.
Program raised over $2.1MM for local schools and non-profits in 2018.
Turnkey eCommerce company store creation using Shopify.
Warehousing SKU numbers generated with product images saved expenses and came in 28% under budget.
Project management along each stage of planning, design and print production on over 40 General Motors licensee and Country Music fan club catalogs.
Maintained quality and upheld brand guidelines for General Motors, NASCAR and other brands from conception to completion.
Catalog projects typically ranged from 32 to 100 pages with up to 680 items in the larger projects.
Supervised and directed photography shoots on over 1,000 pieces of merchandise for both print and internet distribution.
Designed apparel graphics and printed promotional pieces for Country, Contemporary Christian and Gospel music artists and fan clubs.
Clients include Alan Jackson, Casting Crowns and CeCe Winans.
Illustrations appeared on over 100 apparel designs and counting.
Donated logo designs for Hendersonville Rotary charities for children.
Donated logo and tee shirt designs to Santa Fe South High School, an inner-city school in Oklahoma City.
Donated book cover illustrations for 20 MHMS first graders in Hendersonville.
Digital Marketing Specialist, 06/2011 to 12/2013 P&M Printworks, LLC – Hendersonville, TN
Launched unique mobile web marketing campaigns for restaurants.
Tracked customer interactions through the use of QR codes and compiled analytics on regional demographics.
UI/UX design of responsive mobile websites that guided customers from the menu to the shopping cart.
Customer journey concluded with the purchase and pickup details of each lunch order.
Developed 20,000 piece, geo-targeted restaurant direct mail marketing campaigns to increase local traffic and boost sales.
Created printed marketing pieces for restaurants to enhance relationship based sales.
Promoted interaction at customer touch points and rewarded customer loyalty.
Interviewed, hired and trained salesperson.
Senior Graphic Designer, 01/1992 to 02/2001 The Fashion Group – Lafayette, TN
Interviewed, hired, trained, and managed design staff to be valuable company representatives.
Supervised the design department, which included directing daily work assignments and appraising performance while conveying trust in employee abilities.
Art direction of apparel merchandising for over ten NASCAR teams.
Stable of drivers included Dale Earnhardt and Jeff Gordon among many others.
Designs for these teams functioned on-brand and on-strategy to gain maximum exposure for sponsors.
Many designs had airtime on each weekly racing telecast, including the 1998 Daytona 500 which had 14.5MM viewers.
Distinguished the company by directing multiple wins in Stitches Magazine "Stitch-Off Awards." Winning designs for NASCAR drivers Jeff Gordon and Terry Labonte, along with a P-51 Warbirds creation.
Stitches Magazine, recognized as the premiere embroidery industry publication, awarded wins against elite industry competition from across the United States and Canada.
Design Manager, 01/1993 to 01/2000 American Made Sportswear – Lafayette, TN
Provided consultation to contract cut-and-sew management team in Ecuador.
Designed trackside apparel to complement marketing campaigns for NASCAR drivers and teams such as Hendrick Motorsports, Richard Childress Racing and Roush Racing.
Coordinated the design of jackets and other apparel for NASCAR race teams to complement and enhance the corresponding sponsor's embroidered logo designs.
Managed product development from concept to the finished garment.
Bachelor of Arts: Graphic DesignWestern Kentucky University - Bowling Green, KY Graphic Design Magna Cum Laude
Creative Director / Art Director Creative Director / Art Director with project management and digital marketing experience. Accomplished graphic designer the ability to work with and sell to clients. Excel at building collaborative relationships, teamwork, managing people and deadlines, prioritizing workload, and working in a fast paced environment.