Professionally qualified in Marketing and Corporate Social Responsibility and Project Management with more than 10 years of experience. Accomplished in all areas related to editorial process, product development, marketing planning, brand management and cross-cultural communication.
Corporate Affairs Specialist September 2007 to CurrentInter-American Investment Corporation IIC － Washington
Project Manager August 2004 to October 2006FEPADE － San Salvador, El Salvador
Edits IIC press releases Coordinates marketing mix to promote technical assistance programs Overseas marketing communications of the institution Overseas and implements branding guidelines Develops and updates communications guidelines Determines and design the Annual Report communication strategy and production plan.
Prepares the Annual Report outline and draft to be approved by the Board of Executive Directors.
Coordinates the editorial, translation, design, quality control and print management for the Annual Report in 4 languages (English, Spanish, French, Portuguese) Served as liaison with the Board of Directors and the IIC Coordinate the communication of the IIC's operational results to the Inter-American Development Bank (IADB)
Marketing Specialist January 2004 to August 2004Exports Promotion Agency EXPORTA － San Salvador, El Salavdor
Advised companies in the promotion of exports to the European Market.
Participated in trade Fairs in Europe and Central America to promote Salvadoran products and successfully traded $1.2 million dollars in Biofach Trade Fair, Germany, Feb 2004.
Assisted in designing the Annual Marketing Plan.
Carried out marketing research in international markets to advise Salvadoran companies on how to enter new markets abroad.
Developed relationship with international organizations as USAID, GTZ, CBI to support export development in the country.
Marketing Assistant January 1999 to January 2002Pollo Campero － San Salvador
Pollo Campero El Salvador.
Gained in depth knowledge in marketing management.
Increased 15% net sales with the implementation of massive discount coupon promotions.
Successfully managed the mysterious shopper program and motivated personnel to deliver high standards of quality service.
Responsible for Point of Purchase material at the restaurants.
Led new product testing in the Salvadoran market.
Successfully launched promotion and institutional advertisement campaigns.
Master : Marketing, 2003University of Hertfordshire － Hertford, Hertfordshire, United Kingdom
Bachelor of Social Communication : Social Communication, 1998Universidade Luterana do Brasil － Canoas, Rio Grande do Sul, Brasil
High School Diploma : 1994German School － San Salavdor, El Salavdor
1993Gymnasium Heidberg － Hamburg, Germany
OTHER ACTIVITIES 2004-2006 Thunderbird School of Global Management and Tecnológico de Monterrey at ESEN Campus El Salvador Global MBA Assistant Professor Marketing Management, International Marketing & Cross Cultural Communication