Competitive analysis Ready, PDF Creator, LiveCycle
Go-to-market strategy development
Analytic tools: Google, Web Trends, various
to Current BECTON DICKINSON – FRANKLIN LAKES,
Optimized business processes leading to increased productively and reduced costs Improved project implementation by creating road maps to streamline processes and improve communication Conceptualized and launched numerous campaigns, which resulted in double-digit percentages of increased sales Major projects include marketing campaigns for B2B services, product launches and re-branding efforts Led 15 to 20 client-franchising projects simultaneously from conception through the legal process Hired, trained and managed a team of over ten successful creative staff Highly capable of creating and managing large departmental and project budgets Responsible for writing and designing global communications for a new requisition-to-pay program, called BD BuySmart.
Overall management, from creation to publication, of a variety of messaging and process/policy materials, announcements and news articles, digital content; change management plans and various special projects relating to the intranet and other communication vehicles.
MARKETING & CLIENT PROJECT MANAGER10/2013
to 04/2015 UPSIDE GROUP FRANCHISE CONSULTING – SCOTTSDALE,
Acted as a project liaison between the client, consultant and internal creative team to ensure all marketing and client projects for franchise development were complete.
Clients ranged from large unit franchises to single location shops that required assistance from inception through the legal process necessary for sales.
Guided all franchisors through the development of their operational, marketing and sales materials by overseeing over two million dollars' worth of scope- of-work projects.
Hired, managed and trained a full creative team of eight writers and three designers.
Collaborated with the company founder on all corporate operational and process change initiatives to develop increased savings for the company.
to 12/2011 HUNTINGTON LEARNING CENTER – ORADELL,
Developed and executed marketing plans for 30 Company-owned learning centers.
Responsible for planning,.
delivering and measuring multi-million dollar TV, radio, print, direct mail, email, and outdoor advertising budgets.
within the NY DMA.
Other duties included managing public relations, special events and local marketing initiatives.
as well as analyzing campaign and program results by evaluating inquiry and sales performance.
to 12/2011 ERA REAL ESTATE CORPORATION – PARSIPPANY,
Working with the Vice President of Marketing and the Director of Public Relations, supervised the re-branding efforts.
for the ERA system by rewriting the ERA Identity Manual to reflect new branding.
Handled public relations.
management writing press releases, coordinating media events and social media efforts.
DIRECTOR OF MARKETING PIERS01/2010
to 06/2010 NEWARK,
Working with Vice President of Marketing produced designs and messaged for new product launches, and updates for.
Created all associated marketing materials.
Coordinated all trade show efforts from marketing, logistics to.
working with sales department to gather leads.
Managed all public relations efforts.
Executed all customer.
communications regarding product updates and launches.
DIRECTOR OF MARKETING10/2007
to 10/2008 MAHWAH,
Charged with generating and managing the marketing efforts for a 40-million dollar telecommunications company with nationwide points-of-presence and three different brands targeting three separate audiences.
Established marketing plans for new product and service launches for new network technology, requiring in-depth market research and analysis of the telecommunications and technology industries to create roadmaps and pricing structure.
Created and executed a comprehensive, multi-million marketing plan and budget with P&L responsibility for the following areas: marketing campaigns, public/media relations, web redesign and content management.
Managed and coordinated all tradeshow efforts from marketing, logistics to working with sales department to follow up on leads.
Supervised internal and external creative teams in the execution of sales and marketing programs across all companies.
Responsible for leading the marketing/communications and media relations efforts for a growing telecommunications billing company.
Created and regulated use of corporate identity and branding standards, which included developing all internal and external collateral.
Worked with cross functional teams to publicized product launches to internal and external audiences.
Responsible for public relations, establishing media relationships, creating an industry thought leadership program highlighting the executive team; including press releases and article placement, case studies, newsletters, media kits.
Oversaw all content, design and analytics for the company website.
Produced award-winning case studies for two years in a row.
to 12/2004 CENTURY 21 REAL ESTATE CORPORATION – PARSIPPANY,
COMMUNICATIONS COORDINATOR UNITED WATER RESOURCES – HARRINGTON PARK,
to 12/2015 CHR. FINANCE COMMITTEE BERGEN COUNTY SPECIAL SERVICES SCHOOL BOARD – PARAMUS,
Involved in planning the construction and development of a County middle and high school for people with Autism.
Including and adult.
life skills transitioning program.
SECRETARY OF THE BOARD/BOARD MEMBER PLANNING & ZONING BOARD OF ADJUSTMENTS – ROCHELLE PARK,
Responsible for all Board business matters including, scheduling, monitoring and voting on all planning /zoning applications and.
ensuring all cases comply with NJ Building Code statutes.
Design samples and references upon request Technical writing samples: http://siliconangle.com/blog/author/marlenedenbleyker/.
Bachelor's Degree: Communication Arts Advertising and Public Relations1990FAIRLEIGH DICKINSON UNIVERSITY-