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Business Development Manager Resume Example

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BUSINESS DEVELOPMENT MANAGER
Professional Summary
Experienced Sales and Marketing Executive, with over 10 years of experience. Expertise in both online and direct marketing campaigns and strategy. Track record of building strong relationships that have contributed to new and sustained business and meeting or exceeding sales goals. Data driven approach to strategic decision-making and proven record of delivering sustainable and positive results that drive bottom-line profits. Experience in developing and implementing business and marketing plans for multiple product categories.
Skills
  • Target audience analysis
  • Goals and performance
  • Collaborative
  • Lead Generation
  • Print and Digital Media
  • Sales expertise
  • Negotiations
  • Media expertise
  • Business development and planning
  • Strategic Planning
  • Sales funnel development
  • Radio/Television broadcasting
  • Account Management, Proposals
  • Advertising, Radio
  • Book, Reporting
  • Broadcasting, Retail
  • Budgets, Sales
  • Business, Strategic Planning
  • Ooperations, Television
  • Business development and planning
  • Cold calling
  • Contracts
  • Client
  • Clients
  • Direct-mail
  • Email
  • Leadership
  • Managing
  • Marketing strategies
  • Marketing
  • Market
  • Negotiating
  • Negotiations
  • Network
  • Plan
  • Ddevelopment
  • Positioning
  • Presentations
  • Profit
  • Promotional material
Work History
Business Development Manager, 01/2019 to Current
Travelzoo – Miami, Fl
  • Implement marketing strategies and partnerships with major tourism boards, airlines, tour operators, and cruise companies.
  • Campaign on behalf of Travelzoo's 28 million members to source the very best travel deals.
  • Establish relationships with key decision-makers within customer's organization to promote growth and retention.
  • Identify and pursue valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Capitalize on industry and marketplace trends to strategize solutions and enhance business operations.
Account Executive, 01/2017 to 01/2019
IHeart Media – Miami, FL
  • Held number #1 market share in key accounts according to Miller Kaplan Reporting.
  • Lead negotiations with business partners and vendors to introduce new distribution channels.
  • Billed more than $800,000 in new local direct business.
  • Consistently exceeded quarterly sales goals.
  • Presented innovative marketing strategies to clients and potential clients to penetrate their target audience by integrating local commercial advertisement, event sponsorship and Digital campaign.
  • Partnered with the design team to develop brand story, copy, positioning and voice for new product launches.
01/2013 to 01/2017
Curator, GILT.COM – Miami, FL
  • Prospected and developed key partnerships with coveted businesses and brands in the Miami area through outreach across vendor categories, travel, spa, restaurant, fitness, retail, entertainment and events.
  • Ranked as Gilt's "Top Contributor for 2015" with the highest sales for MasterCard Priceless partnership.
  • Consistently achieved and or exceeded personal and quarterly sales goals.
  • Sold new business and cultivated existing partnerships by managing a large account list and curating personalized sales proposals while negotiating all terms of the contracts based on specific budgets and needs.
  • Communicated effectively with the Account Management Team and leadership in the New York HQ.
  • Created and maintained sales pipeline, built, and cultivated lucrative relationships on an ongoing basis.
  • Curated experiences for members with clients such as Four Seasons Hotel, Intercontinental Hotels, Kimpton Hotels, Eden Roc Miami Beach, and Resorts World Bimini.
Account Executive, 01/2011 to 01/2013
The Miami Herald – Miami, FL
  • Coordinated and participated in promotional activities with clients to market products and services.
  • Designed sales strategies, created proposals, sales literature, media kits and sales contracts.
  • Built and managed a book of clients; developed marketing campaigns and strategies that improved business significantly.
  • Increased subscribers from 6,000 to 15,000 by curating offers that catered to the demographic.
  • Developed several marketing, email, and direct-mail campaigns that effectively saturated the target market.
  • Provided clients with estimates of the costs of advertising products and services.
  • Prepared and delivered sales presentations within deadline to new and existing customers to sell and increase advertising.
Multi-Media Executive, 01/2009 to 01/2011
Miami, FL
  • Created, implemented and monitored sales and marketing campaigns for local companies.
  • Directed the entire sales process including cold calling, follow-ups, and customer relationships.
  • Managed entire advertising campaign for clients, including developing creative marketing solutions, planning social media strategies, and executing a following for clients.
  • Prepared, developed and pitched sponsorship packages which attracted loyal national accounts.
  • Informed customers of available options for advertisement artwork, media, and provided samples.
  • Recommended appropriate sizes, formats, and frequency for advertising, depending on the medium used.
Campaign Manager, 01/2007 to 01/2009
WBFS/CBS Television Stations Group – Doral, FL
  • Oversaw entire marketing process including promotional/advertising process and advertising channels for client.
  • Planned and prepared promotional material which increased sales of products and services.
  • Gathered and organized information to plan advertising campaigns for the network.
  • Prepared budgets and submitted estimates for program costs as part of campaign plan development, Directed, motivated, and monitored the mobilization of a campaign team to advance campaign goals.
  • Discussed contracts, selection of advertising media, or products to be advertised with client.
Promotions Coordinator, 01/2005 to 01/2007
Univision – Miami, FL
  • Coordinated commercials and promotional events for Univision.
  • Recruited, screened and selected talent for commercial production.
Education
Bachelor of Science: Broadcast Journalism and Psychology, 05/2005
University of Miami - Miami, Fl
Work History
Business Development Manager, 01/2019 to Current
Travelzoo – Miami, Fl
  • Implement marketing strategies and partnerships with major tourism boards, airlines, tour operators, and cruise companies.
  • Campaign on behalf of Travelzoo's 28 million members to source the very best travel deals.
  • Establish relationships with key decision-makers within customer's organization to promote growth and retention.
  • Identify and pursue valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Capitalize on industry and marketplace trends to strategize solutions and enhance business operations.
Account Executive, 01/2017 to 01/2019
IHeart Media – Miami, FL
  • Held number #1 market share in key accounts according to Miller Kaplan Reporting.
  • Lead negotiations with business partners and vendors to introduce new distribution channels.
  • Billed more than $800,000 in new local direct business.
  • Consistently exceeded quarterly sales goals.
  • Presented innovative marketing strategies to clients and potential clients to penetrate their target audience by integrating local commercial advertisement, event sponsorship and Digital campaign.
  • Partnered with the design team to develop brand story, copy, positioning and voice for new product launches.
01/2013 to 01/2017
Curator, GILT.COM – Miami, FL
  • Prospected and developed key partnerships with coveted businesses and brands in the Miami area through outreach across vendor categories, travel, spa, restaurant, fitness, retail, entertainment and events.
  • Ranked as Gilt's "Top Contributor for 2015" with the highest sales for MasterCard Priceless partnership.
  • Consistently achieved and or exceeded personal and quarterly sales goals.
  • Sold new business and cultivated existing partnerships by managing a large account list and curating personalized sales proposals while negotiating all terms of the contracts based on specific budgets and needs.
  • Communicated effectively with the Account Management Team and leadership in the New York HQ.
  • Created and maintained sales pipeline, built, and cultivated lucrative relationships on an ongoing basis.
  • Curated experiences for members with clients such as Four Seasons Hotel, Intercontinental Hotels, Kimpton Hotels, Eden Roc Miami Beach, and Resorts World Bimini.
Account Executive, 01/2011 to 01/2013
The Miami Herald – Miami, FL
  • Coordinated and participated in promotional activities with clients to market products and services.
  • Designed sales strategies, created proposals, sales literature, media kits and sales contracts.
  • Built and managed a book of clients; developed marketing campaigns and strategies that improved business significantly.
  • Increased subscribers from 6,000 to 15,000 by curating offers that catered to the demographic.
  • Developed several marketing, email, and direct-mail campaigns that effectively saturated the target market.
  • Provided clients with estimates of the costs of advertising products and services.
  • Prepared and delivered sales presentations within deadline to new and existing customers to sell and increase advertising.
Multi-Media Executive, 01/2009 to 01/2011
Miami, FL
  • Created, implemented and monitored sales and marketing campaigns for local companies.
  • Directed the entire sales process including cold calling, follow-ups, and customer relationships.
  • Managed entire advertising campaign for clients, including developing creative marketing solutions, planning social media strategies, and executing a following for clients.
  • Prepared, developed and pitched sponsorship packages which attracted loyal national accounts.
  • Informed customers of available options for advertisement artwork, media, and provided samples.
  • Recommended appropriate sizes, formats, and frequency for advertising, depending on the medium used.
Campaign Manager, 01/2007 to 01/2009
WBFS/CBS Television Stations Group – Doral, FL
  • Oversaw entire marketing process including promotional/advertising process and advertising channels for client.
  • Planned and prepared promotional material which increased sales of products and services.
  • Gathered and organized information to plan advertising campaigns for the network.
  • Prepared budgets and submitted estimates for program costs as part of campaign plan development, Directed, motivated, and monitored the mobilization of a campaign team to advance campaign goals.
  • Discussed contracts, selection of advertising media, or products to be advertised with client.
Promotions Coordinator, 01/2005 to 01/2007
Univision – Miami, FL
  • Coordinated commercials and promotional events for Univision.
  • Recruited, screened and selected talent for commercial production.
Skills
  • Target audience analysis
  • GGoals and performance
  • CCollaborative
  • LLead Generation
  • PPrint and Digital Media
  • SSales expertise
  • NNegotiations
  • MMedia expertise
  • BBusiness development and planning
  • SStrategic Planning
  • SSales funnel development
  • RRadio/Television broadcasting,
  • Account Management, advertising, book, broadcasting, budgets, business
  • Ooperations, Business development and planning, cold calling, contracts, client, clients, direct-mail, email, leadership, managing, marketing strategies, marketing, market, negotiating, Negotiations, network, plan
  • Ddevelopment, positioning, presentations, profit, promotional material, proposals, Radio, Reporting, retail, Sales, Strategic Planning, Television
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    Resume Overview

    Companies Worked For:

    • Travelzoo
    • IHeart Media
    • Curator, GILT.COM
    • The Miami Herald
    • WBFS/CBS Television Stations Group
    • Univision

    School Attended

    • University of Miami

    Job Titles Held:

    • Business Development Manager
    • Account Executive
    • Multi-Media Executive
    • Campaign Manager
    • Promotions Coordinator

    Degrees

    • Bachelor of Science : Broadcast Journalism and Psychology , 05/2005

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