Ten years of experience from stock room to boardroom. Witnessed and experienced firsthand the challenges and rewards of growing a companies and brand icon from $20 million to $1.7 billion. Conceptual executive thinker who knows how to communicate and influence both a sales associate and a C.E.O. Relentlessly results driven, both qua
July 2011 to Current
UNITED TALENT AGENCYBeverly Hills, CABusiness Development & Licensing Executive
Provided substantial business growth for wide range of clients comprised of celebrities, brands, retailers, technology companies and digital influencers.
Clients included Gwen Stefani, Brooke Shields, Jessica Simpson, Tori Spelling, Rachel Bilson, Awesomeness TV, Shane Dawson, Josie Maran Cosmetics, Zac Posen, Steven Alan, Candy Crush and The Elizabeth Taylor Estate.
Client Management: Strategically secured new clients and new revenue streams while maintained key relationships at the CEO level and below.
Solicited, negotiated, closed deals and managed licensees, DTRs and endorsement deals.
Collaborated with internal and external teams to complete and maintain documents outlining scope, goals, deliverables, required resources and timing.
Business Development & Results Developed and executed successful strategies in product design, licensing, endorsements, e-commerce, manufacturing, marketing, branding and social media Formulated product assortments based on marketplace, retailer, and the respective consumer demographic.
The Nicholas Sparks Collection: Influenced three companies coming together for the first time (under the Li & Fung umbrella).
Shipped an initial order consisting of 7 furniture items front and center in 630 clubs and SamsClub.com.
Convinced FOX Studios (at no cost) to place items in the film, The Longest Ride.
Managed the production of exclusive content, featured on flat screens inside of all doors.
Facilitated introductions and closed deals with Swarovski and Paul Frank.
Paulina Rubio Collection for JustFab: Closed footwear and handbag deal and managed the advertising campaign.
Leveraged social media to drive customer acquisition with strong results.
Hands on in all creative concepts including TV and print and led the media buying effort based on historical reach in all channels including search, banner, affiliate, Facebook and cable.
Totally Me! By Victoria Justice: A DIY jewelry and crafting program sold in all Toys'R'Us stores.
Rachel Antonoff & Other Stories Closed deal with H&M including a fashion film directed by Lena Dunham.
amp; Other Stories (A H&M Company): Developed US Launch & Distribution Strategy Steven Alan: Closed a direct to retail program (launching Spring 2016) Todd Snyder: Negotiated deal with a mass retailer.
Jean Dousset (descendent of Louis-François Cartier) Closed deal with jewelry licensee.
Leadership and Activities: Executed UTA Foundation initiatives.
Initiated 2013 Extreme School Make Over in El Salvador in partnership with One Kid One World.
Lead seminars for Agent Trainees at UTA University.
January 2009 to July 2011
CREATIVE ARTISTS AGENCYCentury City, CABusiness Development & Licensing Coordinator
Managed product approval process and acted as a liaison between agency and clients.
Developed strategies and presentations for clients on new brand extension opportunities.
Results: Directly contributed to the profitability of the agency by the development of creative concepts and brand extension strategies: Licensing revenue through the sale of Eva Mendes' collection, Vida, to Macy's.
Licensing revenue through the sale of Threads & Heirs Collection to Macy's.
Licensing revenue through the sale of Diane Keaton's Collection to Bed Bath & Beyond.
Leadership and Activities Co-head of 2010 CAA Task Force: Planned and executed all CAA taskforce charitable events Co-head of 2010 Young Hollywood Party: Raised $170,000 for Communities in Schools.
December 2007 to December 2009
NBC UNIVERSALBurbank, CA
Management Program Coordinated logistics for press events for award shows and Academy events.
Identified in-theater marketing opportunities and maximized exposure of marketing materials.
Recommended on-screen advertising initiatives by monitoring cinema pre-show programs and provided analysis to management.
BERKELEY COLLEGE GraduateGPA: GPA: 3.94GPA: 3.94
International Business Business, Management and AdministrationB.SGPA: Magna Cum Laude, President's List, Elected to Sigma Beta Delta International Honors SocietyInternational Business Magna Cum Laude, President's List, Elected to Sigma Beta Delta International Honors Society Business, Management and Administration
UCLA Extension Marketing Certificate (October 2010 October 2011)