Experienced bilingual —English and Spanish— marketing and advertising professional with ten years of experience in the development and implementation of effective marketing strategies in media, sales, events production, and key account management with emphasis in the Latin American, Caribbean and US Hispanic Markets. Strengths include the ability to create and sustain excellent client—media—agency—vendor relationships and media planning and buying of cost effective targeted advertising campaigns.
•Plan and implement region-wide BTL strategies to support new product and corporate campaigns
•Plan and execute promotional activities in several markets in Latin America and the Caribbean
•Events management and production: corporate and promotional events, product launchings, trade shows, and product exhibitions in several countries
•Day-to-day project and event management from conceptualization to execution identifying tasks to facilitate on time and cost-efficient completion of projects
•Vendor Management: identification of providers in the local markets within Latin America and the Caribbean, evaluation and negotiation for establishment of agency's vendor's network
•Analyze cost estimation for event execution and manage budget
•Develop excellent senior client relationships and consistently provide service to accounts, ensuring quality and growth of key accounts
•Direct and manage the development and production of promotional material and coordinate distribution logistics
•Responsible of receiving brief from client, develop BTL strategy, coordinate creative development for the project, wrap up campaign strategy, organize and execute final presentation to the client
•Responsible of gather project execution evidence, create report and present to client
•Establish and manage the operations for the company in the U.S, including administrative and financial tasks
•Identify business opportunities, present the company to local agencies and establish prospective accounts
•Manage and develop a close relation with Yahoo Americas as the main publisher represented by the company in Central America
•Digital media planning for Central America and U.S Hispanic Markets: brief analysis and media mix recommendation
•Monitor the implementation of the campaigns
•Build innovative proposals for prospective clients
•Development and creation of pan regional media campaign strategies for the Latin American, Caribbean and U.S Hispanic Markets
•Analyze the media brief and create the media proposal based on target market: Media planning and negotiation
•Maintain close relation with publishers in different markets to obtain special discounts and agency commissions
•Negotiate premium positions for advertising and added value options
•Provide account management and service for several accounts such as HP, Scotia Bank, Mercedes Benz, Nokia, among others
•Coordination and implementation of all the campaigns: responsible for the day-to-day running of the campaigns, print and online
•Generation of insertion orders to both, clients and publishers
•Permanent service and contact with the clients to ensure that communication flows effectively
•Build strong relationships with clients to encourage new and repeat business opportunities generating additional sales and increase in budgets
•Identify and develop new streams for long-term revenue growth, and maintain relationships with customers to achieve repeat/referral business.
•Online, print and radio media planning for diverse advertising campaigns targeting Latin America, General U.S and Worldwide markets
•Plan and support important online campaigns for clients such as Sony, HP, DHL, Dell, Caterpillar, GE, FedEx, Porsche, Kingston, Nestle, Hertz, Starwood, among others
•Establish media representation agreements and relations, as well as negotiate special rates and commissions. Deep knowledge of the major media groups in LATAM.
•Planning and implementation of online campaigns with special requirements such as geotargeting, specific segmentation, e-marketing, reverse IP, among others.
•Marketing consultant for online and print campaigns
•Public relations, media planning and buying
•E-mail marketing campaigns
•Developed media mix plan for the campaign with local, national and international media.
•Public Relations coordination: establish relation with the most important Hispanic Media. Achieve many interviews in media companies such as Univision, Tele Miami, Miami Herald, El Colusa and W Radio.
•Management of events during the campaign such for vote promotion and fund raisings.
•Campaign coordination: graphic, production, merchandising and promotional material.
•Consulting for international marketing in Miami
•Coordinate participation in ExpoColombia 2004
•Production of 30 minutes TV infomercial
•Wrote, managed, and hosted several radio and TV infomercials. Miami, 2004 - 2012
•Spanish TV Talent, News Host and Reporter
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