Brand Strategist Resume Example
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BRAND STRATEGIST
Professional Summary
Enthusiastic marketing and information systems specialist eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel. Results-oriented and proficient in developing creative marketing collateral and cross-functional platforms for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Excellent reputation for resolving problems and improving customer satisfaction.
Accomplishments
- Collaborated with team of 3 in the development and implementation of full scale business and marketing plan for local non-profit, Global Inclusion for Teens and Young Adults through Franklin University from October - December 2020.
Skills
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Work History
10/2018 - CurrentBrand Strategist | Deloitte - Lake Mary , FL
- Communicate brand compliant integrated marketing strategies with clients in a way that is easily understood and creates value while working collaboratively with internal teams to drive and deliver results.
- Strategize with Brand Relationship managers and clients to expand their digital marketing reach.
- Retain current brand clients through proactive communication, consistent follow-up, data analysis, and industry insights.
- Manage clients and projects associated with the ability to meet deadlines, manage time effectively, and prioritize tasks.
- Targeted online consumers by designing multi-pronged, comprehensive marketing strategy.
- Completed in-depth reviews of market conditions and customer preferences for their products.
- Identified appropriate marketing channels and target customers for campaigns.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Developed campaigns and specific marketing strategies for clients.
03/2016 - CurrentPowerlifting Coach | Internet Brands, Inc. - Little Rock , AR
- Readied athletes for tough games by implementing coordinated regimens of practices and physical conditioning.
- Motivated athletes to become stronger, more agile and more effective through training habits and proper nutrition.
- Promoted stretching, mobility work and proper form to help athletes safely build strength through diverse training methods.
- Cultivated community and media relations through social media and other communication channels to support program.
- Maintained equipment, facilities and inventory to avoid accidents, mishaps and damage.
- Held special events to promote camaraderie among teammates, families and community members.
- Educated potential participants on available services and processes to engage in program.
- Identified service gaps and located needed resources for individuals, including housing, work placement and other support.
- Worked with clients to improve life choices and maximize benefits of programs.
- Developed team communications and information for meetings.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
10/2017 - 10/2018Digital Marketing Strategist | Swedishamerican - Rochelle , IL
- Created social media content with consistent content and tone.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Verified client messages were answered within 24 hours to establish quick and effective issue resolution.
- Provided digital marketing solutions to business owners.
- Increased customer engagement through social media.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Analyzed and reported social media and online marketing campaign results.
- Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
- Maintained expert-level skills in digital platforms such as Goole and social platforms.
07/2009 - 07/2011Operational Supervisor | Thirty-One Gifts, LLC - City , STATE
- Perform advanced supervisory duties, including reviewing work performance, motivating subordinates to work more effectively, identifying issues with performance and solutions to those issues, determining training needs to improve performance, initiating informal measures to correct misconduct or making recommendations for formal discipline.
- Regularly monitor the accuracy, completeness, and timeliness of work flow processing and special project activities within the work area supervised.
- Evaluate and recommend ways to improve order fulfillment within the area supervised.
- Participate in the hiring and promoting of staff, including conducting interviews and serving with a panel to make recommendations to superiors.
- Serve as a liaison between the work area and other work areas, offices, or outside agencies for the distribution and collection of information and to resolve operational issues.
- Trained new staff on job duties, company policies and safety procedures for rapid onboarding.
Education
Expected in 05/2021Franklin University, CityMS: Marketing and Communications
06/2017Franklin University, City, StateBS: Information Systems
- Dean's List
- Graduated summa cum laude
- Majored in Information Systems
- Received Choose Ohio First Scholarship
- Graduated with 3.9 GPA
12/2015Central Ohio Technical College, CityAssociate of Science: General
Certifications
- Certified in Digital Marketing, Franklin University
- Certified in Marketing Management, Franklin University
- Certified in Google Analytics, Oct. 2020 - Oct. 2021
- Certified in Google AdWords, Oct. 2020 - Oct. 2021
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Resume Overview
School Attended
- Franklin University
- Central Ohio Technical College
Job Titles Held:
- Brand Strategist
- Powerlifting Coach
- Digital Marketing Strategist
- Operational Supervisor
Degrees
- MS : Marketing and Communications
BS : Information Systems
Associate of Science : General
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