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Brand Representative/Demo Tour Driver Resume Example

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BRAND REPRESENTATIVE/DEMO TOUR DRIVER
Professional Summary
Skills
Hired, trained, and developed high-performance teams 

Experience selling to a broad customer base

Project management experience 		 Experience managing social media platforms 

Developing content for web site and sell-through tools 

Customer first attitude 
Work History
Brand Representative/Demo Tour Driver 05/2011 to 07/2011
  • Demo responsibilities included: preparing/delivering multi-sport events for EMS customers and store staff; demonstrating/promoting minimum-impact practices and environmental awareness; maintaining high regard for customer safety and experience; representing the EMS brand at all times, whether on or off duty.
  • Operational responsibilities included: set-up and break-down for all events; keeping equipment clean and organized; communicating via social media (Facebook and corporate blog) about events as "the voice of EMS".
  • Worked closely with corporate marketing team providing timely information and feedback on customer's experience and overall effectiveness of the events.
  • Driving responsibilities included: towing a 22-ft trailer loaded with kayaks, SUP boards, paddling accessories, and camping gear; driving to locations according to a predetermined route; maintaining driver logs and following all applicable DOT regulations.
Management 01/2005 to 01/2013
Eastern Mountain Sports
  • Managed up to 30 full and part-time employees Ran full-service shops offering ski tuning and bicycle repair Stores also served as web fulfillment centers, and were responsible for picking, packing, and mailing overflow orders from EMS.com Consistently exceeded sales plans, met payroll goals, and finished with a shrink below company average Stressed operational excellence focusing on being ahead of the operational calendar and big picture thinking Excellent track record of hiring and developing talent.
  • Numerous employees have been promoted within both the company and the outdoor industry Built a loyal customer base by building a knowledgeable, friendly team with customer first mentality Trained and coached new employees on new products, procedures, and customer service Developed and maintained a network of community partners through grassroots outreach Focused on driving traffic through social media.
  • Regularly blogged and posted on the stores Facebook page in an effort to connect with our customer and drive traffic.
General Manager 07/2001 to 07/2005
Jacob Christopher's Fine Wine and Spirits – Northborough, MA
  • Privately held, approximately $1 million in annual sales Completely re-designed a beer and wine convenience store to one specializing in fine and unique wines.
  • Through direct marketing, advertising and in-store wine tastings and promotions, radically changed target market to upscale clientele.
  • Store has been on a record sales pace since re-opening.
  • Changed store from a self-service convenience store to one staffed with knowledgeable wine experts who focused on customer service and individual attention Instrumental in building a business plan that attracted outside investors that funded the new store concept Decreased number of items in store by 40% and increased focus on higher profit items resulting in an additional 10% - 15% increase in margins Helped design store's first website Developing an on-line collector's corner focusing on rare and difficult to find wines.
Copywriter EASTERN MOUNTAIN SPORTS
Education
Bachelor of Science: English 2003 Northeastern University - Boston, Massachusetts GPA: Graduated Cum Laude Graduated Cum Laude
Accomplishments
  • http://outdoorninja.wordpress.com/ A highly motivated, proven performer in sales, management and store operations.
  • Experience with smaller entrepreneurial ventures and larger corporate environments.
  • Strong commitment to extraordinary customer service.
  • Experience selling to a broad customer base Successfully built loyal customer following by understanding customer needs, setting high standards and by providing a high level of individualized customer service Experience learning about and selling sophisticated products Hired, trained, managed and developed high performance employee teams Created and designed new programs that generated significant new revenue Budgeting - responsible for all merchandise budgeting Excellent understanding of technology, proficient in the Microsoft Office suite of products American Mountain Guide Single Pitch Instructor American Institute of Avalanche Research and Education Level 1 Certification SOLO Wilderness First Aid Certified Professional Ski Instructor of America Level 1 Telemark.
Skills
advertising, business plan, com, concept, clientele, customer service, direct marketing, Driving, focus, hiring, marketing, market, network, page, payroll, profit, safety, sales, unique, website
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Resume Overview

Companies Worked For:

  • Eastern Mountain Sports
  • Jacob Christopher's Fine Wine and Spirits
  • EASTERN MOUNTAIN SPORTS

School Attended

  • Northeastern University

Job Titles Held:

  • Brand Representative/Demo Tour Driver
  • Management
  • General Manager
  • Copywriter

Degrees

  • Bachelor of Science : English 2003

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