Developed the branding for an unlaunched house brand with an e-commerce and social media platform Developed and implemented a cross-divisional approval process for luxury brand accounts and orders Coordinated and executed the Chloé NA USO launch and training event Launched and managed a global collaborative promotion with FENDI and Maserati within NA, LATAM and Asia Coordinated the FENDI booth at Vision Expo East tradeshow in NYC.
Oversaw the development and launched the EX3D website Developed a partnership between Rogue Media and EX3D to develop Planned and executed a 3D showing of the BCS Game with ESPN at CES in Las Vegas, NV Planned, coordinated and executed Marchon3D's Booth at CES in Las Vegas, NV (2011 and 2012) Developed and launched in-theater vending machines to sell 3D glasses with two theater launch events in two locations in Southern California.
Special Projects: Planned and executed the Fall 2010 3D print and video campaign with national print, online and iPad media Managed the development and execution of the A|X STYLEPAD, an interactive online campaign image book Coordinated and executed the Armani Exchange and ELLE Magazine Disco Glam Event in Los Angeles Developed, planned and executed the first 944 and Armani Exchange NEON Carnival, an after-party to the Coachella Music Festival, which drew a crowd of over 2000+ and was voted by MTV as the best after-party of Coachella 2010.
Executed a co-branded promotion between WPIX's Vampire Diaries (television show) and Armani Exchange's NEON sunglasses (new product launch) Oversaw the adaptation of the mobile and e-commerce site for the launch on the iPad.
Special Projects: Developed, launched and grew TEXT AX SMS program to 60,000+ Managed the development and execution of A|X's mobile commerce site Launched numerous web-based initiatives, including a video platform partnership Planned and executed Mulberry U.S.'s 2008-2009 national print media, outdoor and added value plans.
MS Office (Excel, Word, PowerPoint), Lotus Notes, Photoshop, InDesign, Windows, Mac OSX, @Plan, Atlas, AS400, myMetrix, SAP, RARC, BI
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