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Brand Manager Resume Example

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BRAND MANAGER
Professional Summary
Experienced marketing and branding strategy professional with a proven track record in fostering and nurturing long-term relationships. Ability to drive strategic growth and product visibility within the travel and tourism industry has led to my career progression, along with my ability to effectively lead cross-functional teams to expand products and services. Experienced in marketing, branding and partnership building with a passion and strong skill set for online communications, strategy and relationship building. Seeking to utilize my experience to take that next step in my career with a respected organization that rewards hard work and a proven track record of success. 

Dedicated [Job Title] with [Number] years in marketing management, advertising and public relations. Areas of expertise include content development and brand management.

Senior Marketing Director with comprehensive background in lead generation, tactical and strategic planning and e-mail marketing. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns.

High-energy, organized [Job Title] highly effective in project and personnel management and market trend identification. Desires an upper-level marketing or account management position.

Tech-savvy [Job Title] with more than [Number] years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Seeking a management position offering opportunities for new challenges and career growth.

Analytical and strategic [Job Title] with excellent problem solving skills. Organized, efficient and always willing to go the extra mile for on-time content delivery.
Skills
  • Budget development and management
  • Creative and innovative
  • Strategic marketing
  • Story development and brand management
  • Market research
  • Social media engagement
  • Digital marketing
  • Graphic design
  • Marketing plan development
  • Special events planning
  • E-mail and direct mail marketing campaigns
Work History
Morey's Piers and Beachfront Water Parks Brand Manager | Wildwood, NJ | January 2009 - Current
  • The Brand Manager is responsible for setting the overall brand and marketing strategy as well as ensuring this promise is.
  • accurately and effectively communicated to both existing and prospective guests.
  • Key Accomplishments: · Direct and supervise a team consisting of the Marketing Manager, Content Manager and additional support associates to direct and guide the development and implementation of overall marketing strategy.
  • Received the HSMAI (Hospitality Sales and Marketing Association International) Silver Award for outstanding hospitality industry sales and marketing achievements.
  • Allocate resources including budgeted funds into specific marketing categories such as websites, social media, special events, and new product development.
  • Oversee the creative strategy and implementation for all external communications.
  • Develop social media marketing campaigns to build awareness and drive new business, integrating this with traditional mediums and campaigns to form a multi-pronged strategy.
  • Coordinate the development of new attractions and special events to aid in the overall company promotional strategy.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.
  • Coordinated art and graphics creation for effective merchandising.
  • Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
  • Initiated market research studies and analyzed findings.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
  • Directed and coordinated marketing activities and policies to promote products and services.
Morey's Piers and Beachfront Waterparks Operations Generalist | WIldwood, NJ | January 2006 - January 2009
  • The role of the Operations Generalist was to support the operations division to ensure a more fulfilling guest experience.
  • Key Accomplishments
Morey's Piers & Beachfront Waterparks Wildwood, NJ | January 2003 - Current
Morey's Piers and Beachfront Water Parks Operations Manager | Wildwood, NJ | January 2003 - January 2005
  • The Operations Manager was responsible for ensuring the operational safety and efficiency of a busy amusement pier with a.
  • high degree of overall responsibility.
  • Key Accomplishments: · Directly managed and supervised over 200+ employees including all scheduling, budgeting, payroll functions and compliance with all applicable employment laws and regulations.
  • Coordinated the employee training, ensured the safety of all equipment and services, and maintained the Core Values and Mission of Morey's Piers.
  • Responsible for all issues relating to safety and risk management related to the park.
Education
Master of Business Administration Marketing University of Phoenix Phoenix, AZ | 2011

  • Business, Marketing and Advertising coursework
  • Coursework in Integrated Marketing Communications
Bachelor of Science Marketing University of Phoenix Phoenix, AZ | 2009
  • Business, Marketing and Advertising coursework
Skills
budgeting, Content, creative strategy, data collection, databases, special events, special events, funds, marketing strategy, marketing, new product development, payroll, processes, reporting, risk management, safety, Sales, scheduling, strategy, employee training, websites
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Resume Overview

Companies Worked For:

  • Morey's Piers and Beachfront Water Parks
  • Morey's Piers and Beachfront Waterparks
  • Morey's Piers & Beachfront Waterparks

School Attended

  • University of Phoenix

Job Titles Held:

  • Brand Manager
  • Operations Generalist
  • Operations Manager

Degrees

  • Master of Business Administration Marketing
    Bachelor of Science Marketing

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