Creative, insightful professional with a unique combination of technical, leadership and business experiences. Utilize creativity, teamwork and effective listening and communicating, to develop solutions that create end user value and achieve business objectives.
Major skills: distinct communication skills, strategic thinking, information research and analysis, creative problem solving, strong negotiation skills, effective team player, demonstrated leadership, excellent analytic skills, customer-focused approach, ability to anticipate needs and proactively develop solutions.
Eli LillySeptember 2012 to CurrentAssociate Consultant Indianapolis, IN
Eli Lilly Lilly Marketing AcademyMay 2011 to September 2012Associate Consultant Indianapolis, IN
Strattera Marketing Team - Developed the strategy for Strattera call center pilot, focused on improving the customer experience at the initial phase of treatment, by applying understanding of Strattera strength and weaknesses, brand objectives, and insights from the patient journey.
Effectively identified and collaborated with appropriate internal and external business partners critical to the project success, to design and develop opt-in website, IVR, and other project deliverables.
Co-facilitated Strattera synthesis project, transforming available consumer market research into actionable knowledge for customer council process.
Selected Contributions: Created dataflow diagram for call center activities and roles and responsibilities chart to coordinate activities of cross-functional team and ensure solid project implementation.
Guided multiple deliverables through the CIQ-PCA review process.
Applied insights from the patient journey to develop outbound call scripts with special attention to varying needs of a parent versus an adult with ADHD.
Developed inputs for forecast of call center volume and training guidelines for call center agents.
Collaborated with Market research to design a survey as one measure of consumer satisfaction with call center support services.
Ensured adherence of all parties to legal, regulatory, privacy and compliance standards.
Effient Global Team - Successfully lead a cross-functional team across the Lilly/Daiichi Sankyo alliance in the development of a thought leader strategy for Effient, a critical success factor for the brand in 2012.
Procured the support of regional leads in initial phase to ensure full engagement at the affiliate level.
Updated the Effient brand booklet, effectively sharing the brand story to enable affiliate execution of brand character in their respective geographies.
Lead the transition of Effient Global team across the alliance from Brand Warehouse to iMarketing platform, conducting multiple Q&A sessions with Lilly and Daiichi marketers to ensure genuine understanding.
Compiled and analyzed secondary research in support of opportunity analysis of Effient in Sickle Cell Disease.
Selected Contributions: Developed and refined a thought leader survey as a baseline measure of customer satisfaction with Effient engagement activities.
Shared survey with Thought Leader Community of Practice.
Created a thought leader resource guide for affiliates which included tips for effective thought leader interactions and best practice examples.
Navigated through multiple governances, feedback and individual input to ultimately shape the delivery of the global Thought leader plan.
Managed relationships with external agencies, providing coaching and guidance on approaches, interactions and deliverables.
Co-developed and implement a multi-layered internal communication plan for Effient.
Eli Lilly LinkJanuary 2003 to April 2011Associate Consultant Indianapolis, IN
Lead various projects, initiatives and teams, including Stakeholder Engagement Strategy, Portfolio Management, Marketing plan and the Outreach Team.
Developed strategic proposal for moving library to a more central physical space to increase footprint and expand exposure and usage of information resources.
Designed and delivered though leader analysis product in support of New Product Planning and Global Marketing Teams.
This saved the company significant resources, as a single thought leader analysis from a vendor could cost upwards of 30,000 dollars.
Managed multiple projects with third party vendors, from RFP development to project signoff.
Managed onsite contract staff and provided input into performance review.
Selected Contributions: Developed the vision and strategy for Marketing, Outreach and Information Literacy.
As lead for the Outreach team, managed escalated service issues with individual customers and provided quick resolution and corrective action.
Facilitated the purchase and distribution of secondary market research and reports in compliance with Lilly's polices on copyright.
Advised various teams on best scenarios to stay compliant while sharing information.
Implemented new service platform to enhance customer experience with document delivery.
Transformed Link copyright and trademark FAQs into computer based training to facilitate consistent global access to required knowledge.
This replaced an instructor lead training and ensured greater compliance with Lilly policies as stated in the Redbook.
Mentored outreach team in delivering engaging presentations, working sessions and overviews.
Served as website owner and establish guidelines for website maintenance.
Instructed a variety of audiences on the availability and appropriate use of information resources including LRL leadership, Medical Information Associates, Medical Liaisons, Outcomes Liaisons, Marketing teams, Global Product Safety, Sales force and International Affiliates.
Compile competitive analysis for various customers including business development, New Product Planning and LRL leadership.
Presented to external information professional conferences on effective marketing of resources, stakeholder management and instruction design.
Eli LillyAugust 1999 to January 2003Market Research Analyst Indianapolis, IN
Transformed secondary data into actionable intelligence for various projects including competitor analysis, new product launches, product forecasts, and disease state backgrounders.
Supported management decision making by creating and executing appropriate search strategies in response to a variety of queries, while serving as an expert in data caveats and limitations.
Consultant to global and affiliate Market Research.
Manage secondary resources training program for new marketing associates.
Collaborate with internal and external partners to actively maintain cost effective and efficient resolution to information needs.
Wyeth PharmaceuticalsJuly 1996 to August 1999Sr. Commercial Research Analyst St. Davids, PA
Analyzed, integrated and reported relevant market and product information in support of Global Market Research, Strategic Marketing, and Senior Management.
Actively monitored and investigated trends in competitive space for relevant therapy and product areas.
Identified and introduced new secondary data sources and evaluated their pertinence in supporting Market Research information needs.
Partner with Market Research Associates in the development, execution, and tracking of primary market research projects.
Provide data analysis to facilitate the definition of study methodologies, sample designs and questionnaire structure across multiple therapy areas.
AT&T - Global Business Communications ServicesJanuary 1994 to January 1996Assistant Staff Manager Basking Ridge, NJ
Managed budget planning and submission process and provided clarification on assumptions and methodologies.
Developed monthly performance analysis for Product Portfolio Managers and supported multiple customers in preparing monthly sales outlook.
Investigated and corrected billing errors and advised managers on strategies for avoiding imminent budget overruns.
Coached Portfolio Managers in formulating action plan to align expenditures with stated corporate commitment.
Developed, produced and distributed monthly management results for business unit.
Calculated and submit journal entries for monthly expenses in excess of $10M.
AT&T - Network SystemsJune 1990 to January 1994Financial Planning Specialist Bridgewater, NJ
Revamped monthly book close process by automating data retrieval, reducing the time spent by fifty percent.
Calculated preliminary Income Statement, Net Operating Cash Flow and Balance Sheet to prepare CFO for Monthly finance meeting.
Prepared National Executive Summary of Sales and Own Gross Margin.
Developed Cash Flow Outlook and analyzed monthly Incurred cost; investigate and correct discrepancies.
Temple University1990Bachelors of Business Administration: AccountingAccounting
AT&T School of Business, Lilly Marketing Institute and Lilly Research InstituteCertificate in Human Performance Improvement, American Society for Training & Develop. (2008)
Completed various Management and Organizational Development CoursesGPA: Six Sigma Green Belt, (2014) Eli LillySix Sigma Green Belt, (2014) Eli Lilly
AT&T School of Business, Lilly Marketing Institute and Lilly Research Institute
Job Titles Held:
Market Research Analyst
Sr. Commercial Research Analyst
Assistant Staff Manager
Financial Planning Specialist
Bachelors of Business Administration : Accounting Certificate in Human Performance Improvement, American Society for Training & Develop. (2008)
Completed various Management and Organizational Development Courses
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