Assistant Director Resume Example

ASSISTANT DIRECTOR

Professional Summary

Skills

Advertising and Marketing
Speechwriting and Messaging
PR Strategy Development
Social Media Marketing
Project Management
Operations Management
Training & Development

Verbal and Written Communication
Strategic Planning
Leadership
Content Marketing
Relationship-Building
Web Development

Work History

Assistant Director09/2016 to CurrentSam Houston State University, Huntsville, TX

Trained and mentored faculty and staff employees on diversity and inclusion best practices.
Tracked key performance metrics and made recommendations for proactive adjustments to policies and procedures.
Oversaw purchasing, bidding, and contract RFP processes for business operations.
Developed innovative communication and marketing strategies to facilitate business expansion and brand awareness.
Managed all aspects of the DEI program curriculum, including planning, marketing, advertising, budgeting, execution and assessment.
Furthered brand awareness through the use of social media optimization, creative content, digital newsletters, call and response engagement campaigns, and experiential programs.
Supervised and motivated 9 staff members to achieve optimal productivity.
Assessed annual engagement campaigns and used results to communicate organizational value and generate reports and promotional web content.
Integrated new media and technology into department marketing strategies to enhance brand awareness and engagement.
Conducted research on emerging industry trends and capitalized on finds to develop new programs, services and strategies.
Oversaw daily administrative operations, including front office operations, student employment, budget reconciliation, employee relations, customer service, training consultations, software system support, publications, newsletters, social media content, website content and departmental email accounts.
Led educational seminars and lectures to expand awareness of sexual misconduct policies and diversity and inclusion.
Created and cultivated project guidelines and leveraged campus feedback to create and launch signature programs widely received by campus stakeholders.
Managed media relations and campaigns to address public communications in crisis situations.
Developed and implemented short- and long-term communications strategies.
Oversaw entire online presence, including website copy and all social media platforms.
Managed communications with external and internal stakeholders throughout project lifecycles.
Built and strengthened relationships with members of the campus media team in order to promote positive coverage of scheduled events.
Represented department at multiple public forums and conferences.
Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
Developed and promoted corporate brand, images and identity to media and public.
Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes.

President & CEO07/2005 to 01/2018Esyntial Elements Consulting Inc., Atlanta, GA

Managed promotional initiatives and special events to enhance press coverage and boost attendance numbers.
Determined target demographics and devised strategic marketing initiatives to reach target audiences.
Authored fresh and engaging press releases and prepared complete press kits.
Continually maintained and improved company's reputation and positive image in markets served.
Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
Leveraged industry trends and competitive analysis to improve customer relationship building.
Developed insights on marketing campaigns to assess performance against goals.
Built and strengthened strategic relationships with vendors, advertising agencies and leading [Industry] partners.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Executed optimal sales strategies to achieve commercial goals for [Location] market.
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Drove marketing efforts by orchestrating [Type] and [Type] advertising campaigns.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Considered business demands and customer preferences when developing pricing structures and marketing plans.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Sourced initial funding to get business up and running while planning initial structure and making strategic first hires.
Set company culture, facilitated communication and built cohesion between team members.
Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
Set organizational mission, business vision and employee expectations for [Type] company.
Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
Determined business plan, mission statement and vision.
Generated $[Amount] in seed money through strategic partnership development and investment sourcing.
Built business to [Number] customers in less than [Timeframe] by implementing effective marketing and customer engagement plans.
Sourced top-quality candidates to fill key roles.
Oversaw and improved [Product or Service] deliveries worth over $[Amount] per year through efficient coordination of daily operations.
Offered knowledge to team members and customers to deliver expert advice for [Type] and [Type] needs.
Created and updated company digital presence to enhance [Product or Service] marketing through professional website and optimized social media profiles.
Mapped income generating strategies to grow revenue.
Promoted positive customer experience through day-to-day supervision and management of [Type] facility.
Cultivated and strengthened lasting client relationships using [Skill] and [Skill].
Implemented innovative programs, including [Type] program to increase employee loyalty and reduce turnover.
Assisted with marketing strategy creation and advertising initiatives to better promote facility to public.
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Investigated and researched student concerns and issues to resolve conflicts, including [Type] and [Type] concerns and issues.
Implemented and developed outreach services to focus on student success, achieving [Number]% retention rate.

Assistant Director for Student Engagement06/2008 to 06/2012Kennesaw State University, Kennesaw, GA

Education

Sam Houston State University, Huntsville, TXBBA, Marketing

Resume Overview

Companies Worked For:

Sam Houston State University
Esyntial Elements Consulting Inc.
Kennesaw State University

School Attended

Sam Houston State University

Job Titles Held:

Assistant Director
President & CEO
Assistant Director for Student Engagement

Degrees

BBA , Marketing

Assistant Director Resume Example

Resume Score: 80%

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