DEPARTMENT ASSISTANT MANAGEMENT TRAINEE
Self-motivated Integrated Marketing and Marketing Communications Professional with in-depth experience in project management and program implementation. Utilizes exceptional interpersonal and communication skills to successfully lead and partner with cross-functional team members. Highly proficient in managing multiple projects and priorities in fast-paced environment, committed to results, meeting deadlines and process improvements. Detail-oriented and strategically innovative. Background in print advertising, interactive and digital marketing, ecommerce, CRM (Customer Relationship Management), budgeting, forecasting, and copy editing.
Microsoft Office: Excel, Word, Outlook, PowerPoint
Department Assistant Management Trainee
Integrated Marketing Program Specialist, SeniorJan 2009 to Jan 2013 DELUXE CORPORATION － Shoreview, MN
Partnered with team members to analyze data to determine contact and communication plans, segmentation, promotions and testing strategies.
Supplied creative direction, assisted with AOP (Annual Operating Plan) and forecasting.
Managed and executed marketing communication projects while adhering to brand standards and messaging objectives; collateral, catalogs, email, SEM landing pages, banner ads, web specials, webinars and white papers.
Collaborated with cross-functional team in analyzing customer segments, competition, testing results and mail plans.
Achieved 2 years of consecutive growth (3% / 10%) in program that had been in steady decline for 5 years.
Proactively initiated sharing of best practices with other channels on large program during organizational restructure to support transition; determined lean processes to streamline workflow inefficiencies.
Developed and managed process for first eCatalog, offering call centers valuable sales tool to increase sales.
Coordinated highest attended webinar of its time on subject of Social Media for small businesses, enhancing relationships with customers.
Achieved $104K annual savings and doubled the customer response rate in harvest-mode program by testing flyer format against catalog.
Developed new creative and approval process while implementing new technology, eliminating paper and driving it virtually, on-line.
Led training of cross-functional team members on new process, reducing creative routing time by more than 50%.
Marketing Communications Specialist, SeniorJan 1999 to Jan 2009 DELUXE CORPORATION
Managed and executed wide variety of marketing communication projects, including B2B catalogs, collateral, email, online ads and internal sales campaigns, while leading and, actively collaborating with various cross-functional teams.
Nurtured and built relationships with ad agencies and negotiated costs and timelines.
Chosen by management to execute transition of major product line campaign, generating $16.6M in revenue, from sister company to corporate based creative group, while maintaining transparency to client.
Led consolidation of 12 versions of catalogs to 3, resulting in $2M cost savings Appointed by management to serve on team responsible for largest product launch of its time, including multichannel execution of cohesive, integrated, go-to market strategy encompassing catalog, collateral, web, email and training / sales support material.
Product line has grown from conception to $45M in revenue.
Created strong and forward thinking business plan to justify catalog redesign in midst of budget cycle, identifying enough cost-saving measures to fund entire $100K cost of redesign and resulting in enhanced customer shopping experience.
Developed and managed $3M+ advertising budget for direct mail plan, ensuring advertising to revenue ratio goals were obtained.
Product PlannerJan 1995 to Jan 1999
Managed and executed projects to incorporate new products into production process or to make fulfilment processes more effective by teaming with Product Managers and production facilities, while reviewing inventory usage and making necessary recommendations.
Transitioned one production method to another, reducing inventory from 400 SKUs to 11 and inventory carrying costs, while enhancing product design.
Monitored and analyzed product line inventory levels and usages and made recommendations for discontinuation of low usage products to Product Manager, reducing inventory by over 50 SKUs.
Teamed with other Supply Chain members in planning and executing move of product production from one plant to another, providing seamless and transparent transition for customer.
BS, Business - Marketing and Management Communication and Industrial RelationsMinnesota State University － Mankato, MNGPA: cum laudeBusiness - Marketing and Management Communication and Industrial Relations cum laude
Design Communication, University of MN Project Management, The PMP (Product Marketing Plan) Process, Navigating Management, Class training provided by Deluxe Career Management Solutions provided by Right Management Intermediate Excel - Adult Community Education
streamline, ad, ads, advertising, B2B, budget, business plan, catalogs, catalog, creative direction, client, product design, direct mail, driving, email, forecasting, functional, inventory, marketing, market, Product Marketing, messaging, Excel, mail, Microsoft Office, Outlook, PowerPoint, Word, organizational, processes, Product Manager, Project Management, routing, sales, sales support, strategy, Supply Chain, white papers, workflow