Account Supervisor Resume Example JWT ACTION (Formerly Malone Advertising)

ACCOUNT SUPERVISOR

Summary

To obtain an account services position with a dynamic company and use my integrated advertising expertise gained from work with leading agencies to contribute to company growth.

I possess skills to consult with clients, identify specific goals and objectives, and efficiently communicate these needs to agency team members including planning/research, media, creative, digital and production to leverage all agency resources and deliver strategic communications solutions. Maintaining strong and deep client relationships focused on account development and managed expectations, I have a keen ability to set priorities and manage the work-flow of concurrent projects while ensuring deliverables are completed on time, on budget and on strategy.

Accomplishments

Plan, execute and manage integrated multi-media ad plans including print, broadcast, outdoor, direct mail and specific digital tactics including pay-per-click, online banners, e-marketing and website.
Maintain continuity of message at all points along the customer path to purchase.
Lead cross-functional teams to deliver a full-range of communications solutions and hire, train and manage account service staff.
Manage a portfolio of 12 dealer accounts representing a total $2-million media budget and grow budget 20% over previous year with the two largest dealers reporting significant increases over previous year sales.

Experience

04/2004 to 07/2013

Account SupervisorJWT ACTION (formerly Malone Advertising) － Akron, OH

John Deere

Lead annual planning, execute media plans and educate dealers on value of a multi-media approach, the benefits of a turnkey ad program, and overcome dealer objections regarding previous coop program.
Work with Deere corporate marketing to refine coop program and consult with Deere's supplier to improve dealer website and ad-builder program.
Annual recruitment of dealers outlining financial advantages and other time-saving benefits of working with JWT.
Work with top-tier dealers to differentiate their local brand from the Deere corporate with custom creative solutions and execute plans in a multi-media environment including digital, broadcast and print.
Utilize a proprietary CRM system to track metrics and report on annual ad program performance.

Veyance Technologies (Goodyear Engineered Products)

Lead agency team to create industry-best B2B hospitality events at
conventions announced through e-blasts with landing pages to register.
Lead creative team with briefs simplifying the technical nature of client's business and products.
Create and print business unit product catalogs and update webpages.
Lead agency in development of a full-range of programs including product naming/branding, trade show displays, program mailers, product literature, counter mats, equipment operator manuals/wall charts and employee recruitment materials among many other projects.

BRP Recreational Products Dealer Advertising

Work with Bombardier corporate marketing to design, re-launch and execute their coop program for equipment including the Ski-Doo, Sea-Doo and Can-Am brands.
Lead agency team planning and execute major market media plans, a supplement to local dealer plans, and a key benefit to major BRP dealers.
Hire, train and manage field marketing managers responsible to recruit and enroll dealers and execute annual ad plans during this critical start-up phase.

Johnson Refrigerated Truck Body

Account lead developing and executing business-building programs including themed trade show graphics and events.
Leveraged the advantages of Johnson's premium product positioning in all communications, "total cost of operation," and worked closely with the agency PR associate to maintain consistency of message.

05/2003 to 03/2004

Independent ContractorNATIONAL ASSOCIATION FOR THE SELF-EMPLOYED － Copley, OH

Licensed sales agent for The NASE promoting MEGA Life & Health Insurance and other benefits to small business owners.

10/1998 to 03/2003

Account SupervisorTHE URDA COMPANY － Akron, OH

Led re-branding of the National Truck Equipment Association's annual convention, The Work Truck Show, creating registration materials including ads, mailers and venue signage consistently growing the show year to year.
Successful five-product launch at Waste Expo for Heil Environmental Industries supported by ads in trade media to drive booth traffic, execution of trade show booth event, and creation of parts & service package design, direct mail and communication to internal audiences.
Robust print media plan and collateral for Federal-Mogul to keep their products top-of-mind among installers and jobbers in automotive aftermarket and heavy-duty publications.

01/1997 to 10/1998

Account ExecutiveDONER ADVERTISING － Cleveland, OH

Branded TV and radio in spot markets for Bennigan's Restaurant with a full-calendar of in-store promo support including the signature St. Patrick's Day event. Increased profitability chain-wide through beer and bar initiatives.
Heavy consumer print schedule for Sterling Plumbing in shelter pubs with trade print support. Led category management initiative for in-store "how-to" signage to set Sterling apart at POS in big box hardware and make it easier for consumers to choose their brand.

12/1995 to 12/1996

Account SupervisorMalone Advertising － Akron, OH

Field coop advertising planning and execution for Goodyear Tire & Rubber dealers in the Mid-South, South and Central regions.

06/1994 to 12/1995

Account SupervisorWyse Advertising － Cleveland, OH

Planning and execution for Kendall Motor Oil including promotional cable/spot TV and network sports radio to leverage NASCAR sponsorship with Kyle Petty. Plan also included regional sports cable, NPR Car Talk sponsorship, enthusiast publications, distributor coop, field communications, collateral and sales meeting support.

04/1986 to 06/1994

Sr. Account ExecutiveArocom Marketing Group － Akron, OH

Promotion project work planning and executing business-building programs for La-Z-Boy, Mr. Philly, Genie Garage Door Openers, Glidden Paints, Rust-Oleum, Brooks Foods, SunarHauserman, Cintas, Leaseway Transportation and The Rubber Manufacturers Association. B2B tactics included incentive programs, database/direct marketing, sports marketing, partnership tie-ins and sales training. Consumer promo tactics included coupons, rebates, free with purchase, BOGOs delivered via ads, FSIs, direct mail, in-store signage and internal audiences.

01/1981 to 03/1986

Account ExecutiveHarland & Tine & White － Akron, CT

Detailed execution of Konica Copier of annual advertising plan to business audiences including network TV, cable, transit, sports and business publications, major dailies, trade print and dealer communications. Unique tie-in with ESPN soon after it was launched. Increased agency billings from 3.5 to $8 million annually.

Core Qualifications

Strategic account development
Program development, execution, analysis
Brand development and management
Staff development and training
Process/policy development

Excellent communication and presentation skills
Superior organization and multi-tasking
Effective team leader
Excellent problem solving skills
Self-motivated and energetic
Skilled in MS Office

Education

1981

Liberal Arts/PsychologyTrinity College － Hartford, CT

Resume Overview

Companies Worked For:

JWT ACTION (formerly Malone Advertising)
John Deere
Veyance Technologies (Goodyear Engineered Products)
BRP Recreational Products Dealer Advertising
Johnson Refrigerated Truck Body
NATIONAL ASSOCIATION FOR THE SELF-EMPLOYED
THE URDA COMPANY
DONER ADVERTISING
Malone Advertising
Wyse Advertising
Arocom Marketing Group
Harland & Tine & White

School Attended

Trinity College

Job Titles Held:

Account Supervisor
Independent Contractor
Account Executive
Sr. Account Executive

Degrees

Liberal Arts/Psychology

Account Supervisor Resume Example

Resume Score: 60%

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